Wikimedia Audiences

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2015–2016 2016–2017 2017–2018
Q1: July – September 2015 Q1: July – September 2016 14: July – September 2017
Q2: October – December 2015 Q2: October – December 2016
Q3: January – March 2016 Q3: January – March 2017
Q4: April – June 2016 Q4: April – June 2017

Annual Roadmap[edit]

Across Audiences[edit]

Audiences Community Interaction Events[edit]

Audiences & Teams[edit]

An Audience is a set of features developed according to specific user flows and audiences.

Discovery Audience[edit]

We build the anonymous path of discovery to a trusted and relevant source of knowledge.

Discovery key performance indicators (KPIs)
Metric Long-term Trend Monthly

(August 2017)

M/M ± Y/Y ±
User Engagement
36% +0% -5.26%
Zero Rate (with bots)
20% +0% -9.09%
API Usage
250.71M +1.78% +104.21%
User Perceived Load Time
552ms -0.18% +2.13%
Updated 09/07/2017; Source: Discovery Dashboard

Recent Highlights[edit]

  • Inter-wiki search is here! An A/B test of a new search results page which includes inter-wiki search results was deployed to Persian, Italian, Catalan and Polish Wikipedias. Take a look and give us feedback!


Fiscal Year 2016-2017

Contributors Audience[edit]

We build collaborative, inclusive tools for creating and editing free knowledge.

Contributors primary metrics
Metric Two-year trend Monthly

(August 2017)

M/M ± Y/Y ±
Monthly active editors
79 200 –1.2% +0.8%
—of which new (first-month)
15 300 –6.5% –5.9%
—of which second-month
3 800 –6.8% +9.4%
—of which existing
60 100 +0.6% +2.1%
Monthly non-bot edits[Note 1]
14.1 M –0.7% +6.3%
Monthly mobile edits[Note 2]
987 000 +8.1% +28.9%
—as % of non-bot edits 7.0%
Updated September 8, 2017
  1. Edits made to all Wikimedia wikis except Wikidata, by logged-out users and logged-in users which are not flagged as a bot or detected in the bot regex.
  2. Edits made to all Wikimedia wikis except Wikidata, via the mobile website and via the iOS and Android apps.

For further documentation, see Contributors/Metrics.

Metrics analysis[edit]

  • Year over year, active editors and most of its components were flat or slightly increased, but new active editors dropped sharply. This drop threatens to change the flat 5-year-trend of new active editors into a downward one, and deserves careful attention.
  • Mobile edits grew significantly month-over-month, making it fairly clear that the plateau earlier this year was an anomaly. For the second month in a row, the percentage of non-bot edits made using a mobile interface hit an all-time high, this time at 7.0%.

Recent Highlights[edit]

Neil Patel Quinn is supporting the New Editor Experiences project for Contributors; the research report has been published and he is currently helping to plan the idea development phase.

The filters on Recent Changes beta feature now lets you save sets of filters, with further improvements coming soon.

The Linter tool, which helps editors find and highlight wikitext errors, is now available on all wikis except the largest (like – see the linting index page). We will release it to the remaining wikis soon, once performance concerns are addressed.

Improvements to Content Translation to replace its editor with the same platform as the visual editor continue.

In the visual editor, you can now see visual diffs as you edit. We will improve and expand it in the weeks ahead.

Our work on deploying Compact Language Links out of beta (T66793) is nearing completion. It is available to everyone on all wikis except two Wikipedias, English and German. (T136677)

Our work to release the visual editor to all Wikipedias is now almost complete. There are now outstanding only the eight multi-script Wikipedias (including Chinese) which are technologically blocked, on which we're working with Parsing. There are also three other Wikipedias in incomplete deployment states (English, Spanish and Dutch), for which work is paused pending the new wikitext editor release, and won't resume until some point, probably in mid-to-late-2017.


Fiscal Year 2016-2017

Reading Audience[edit]

We build exceptional learning and reading experiences for the sum of all knowledge.

Total pageviews in year-over-year comparison, 2013-2017 (also available separately for desktop and mobile)
Pageviews since 2013
Metrics Monthly (July 2017) year-over-year change
Pageviews[r 1][r 2] 14.0 B +0.0%[r 3]
... Desktop[r 1][r 2] 6.6 B -7.3%[r 3]
... Mobile Web[r 1][r 2] 7.2 B +7.3
... Global North[r 1][r 3] 10.7 B -0.6%
Unique Devices (enwiki) 732 m N/A
Android Uniques 5.60 m -16.0%
iOS Uniques N/A N/A
Android Installs 16.7 k/d -14.4%
iOS Downloads[r 4] 4.6 k/d +47.3%
Updated September 19, 2017. For some analysis of longer-term trends, see also the quarterly core Reading metrics overview for Q4 and the Readership metrics reports.
  1. 1.0 1.1 1.2 1.3 From projectview_hourly/pageview_hourly, normalized to 30 days/month
  2. 2.0 2.1 2.2 Corrected for spurious IE7 views from some countries
  3. 3.0 3.1 3.2 Corrected for spurious Chrome views to the main pages of several projects
  4. Via App Annie(first-time downloads from the app store; does not includes updates or installs on an additional device using the same account)


Fiscal Year 2016-2017

Fundraising Tech[edit]

Technical work supporting the Wikimedia Foundation's fundraising efforts.

Metrics January 2017 +/- from December 2016
Donation Count 296,000 74,200
Average Donation Rate $1.15/second -$2.94
Peak Donation Rate $27.11/second -$10.60
Country Count 111 -79
Country Count, > $1000 USD 119 5
Distinct Campaign Sources 91 6
Donation Source Breakdown (by USD amount, > 1% of total)
sitenotice 60.99% 16.71%
email 29.19% -7.22%
Waystogive 2.69% -2.71%
sidebar 2.28% -0.92%
civicrm 3.88% -5.68%
Updated 4/10/17

Recent Highlights[edit]

  • We spent most of March working on several upgrades due to several systems hitting the end of life
  • We investigated getting silverpop data into civi and set up those tasks for Q4
  • We made a great deal of progress on Paypal but it was blocked due to a code freeze from the end of life issues above


Fiscal Year 2016-2017

Team Practices Group[edit]

The Team Practices Group (TPG) supports the Wikimedia Foundation (WMF) teams in their continual improvement.

Recent Highlights[edit]

  • A few new mentoring/coaching engagements: Seddon (project management coaching), Erica Litrenta (CL scope and expectations), Mel K (cross-functional Phab workflows)
  • Continued prep for structured data grant retro (scheduled for 2/13)
  • COLLAB JAM presentation to budget holders


  • Ongoing embedded work with 7 Product and Technology teams


Fiscal Year 2016-2017


Wikidata is a free and open knowledge base that can be read and edited by both humans and machines. This project is maintained by the Software Development & Engineering department at Wikimedia Deutschland.


WMDE Fiscal Year 2016

WMDE Fiscal Year 2017