Product Analytics

Group:	Research and Decision Science
Team members:	Connie Chen, Irene Florez, Jennifer Wang, Krishna Chaitanya Velaga, Megan Neisler, Mikhail Popov, Morten Warncke-Wang, Shay Nowick
Backlog:	#product-analytics
Management:	Kate Zimmerman (Lead), Omari Sefu

The Wikimedia Foundation's Product Analytics team has nurtured data-informed decision-making in the Product department since February 2018.

Our Mission & Values

We deliver quantitatively-based user insights to inform decision-making in support of Wikimedia's strategic direction toward service and equity.

We strive to provide guidance, insights, and data that are:
Ethical • Trusted • Impactful • Accessible • Inclusive • Inspired

Product Analytics contributes to the Wikimedia Movement through our work with Product teams and departments across the Foundation.

Our responsibilities include:

Empowering others to make data-informed decisions through education and self-service analytics tools
Helping set and track goals that are achievable and measurable
Ensuring that Wikimedia products collect useful, high quality data without harming user privacy
Extracting insights through ad-hoc analyses and machine learning projects
Building dashboards and reports for tracking success and health metrics
Designing and analyzing experiments (A/B tests)
Developing tools and software for working with data, in collaboration with Data Engineering and Product teams.
Addressing data-related issues in collaboration with teams like Data Engineering, Security, and Legal

Listed alphabetically by first name within each section

Product Analytics is part of the Research and Decision Science group, led by Kate Zimmerman, Senior Director of Decision Science.

Analyst	FY24–25	FY23-24 Embedded in…
Connie	De-embedded	Structured Content Inuka
Irene	De-embedded	Campaigns-Product Trust and Safety Product (Incident Reporting System, limited capacity) Wikipedia ChatGPT-plugin and other Future Audiences experiments
Jennifer	Part-time embedded in Web Supporting Temporary Accounts (formerly IP Masking)	Trust and Safety Product (IP Masking) Web
Krishna Chaitanya	Part-time embedded in Language and Product Localization (LPL) during Q1 while wrapping up support for Automoderator project. Full-time embedded in LPL for the remainder of the fiscal year.	Language Moderator Tools Community-Tech (limited capacity)
Megan	Part-time embedded in Editing	Editing Abstract Wikipedia
Mikhail	Full-time embedded in Experiment Platform (as of March 2025)
Morten	De-embedded	Growth Metrics & Experimentation Platforms
Shay	Full-time embedded in Wikimedia (Mobile) Apps	Wikimedia Apps