Product Analytics

Product Analytics

Enabling data-informed decision-making across Readers and Contributors

Group:	Audiences
Team:	Tilman Bayer, Neil Quinn, Chelsy Xie, Mikhail Popov Honorary Members: Megan Neisler, Max Binder, Marshall Miller
Management:	Jon Katz

The Wikimedia Foundation's Product Analytics team mainly supports teams within Audiences department, but also supports teams in other parts of the Foundation. The team helps product managers, engineers, and executives make data-informed decisions through:

• Extracting insights and datasets from the Foundation's data repositories
• Crafting key performance indicators (KPIs) and other metrics
• Building dashboards for tracking success and health metrics
• Design and analysis of experiments (A/B tests)
• Ad-hoc analyses and machine learning projects
• Developing tools and software for working with data

The team makes recommendations based on results of analyses, advocates for ethical data practices, and educates on topics around data and statistics.

Structure

Each Analyst typically has a dedicated team which they support, and is then a point of contact (PoC) for that team with regards to data and analytics. Because not every team has dedicated support, but does have a need for this team's expertise, the team also reserves an unspecified minority amount of capacity for projects that do not fit this scope, typically based on the input of Audiences management. The team also accepts requests from anyone in the org, particularly Audiences, depending on the team’s capacity at the time, prioritizing accordingly.

The team also reserves "10 percent time" to work on professional development. The team's interim manager is Jon Katz, who is working on hiring a permanent team manager who will prioritize requests, manage capacity, and professionally develop members of the team.

Values

The Product Analytics team believes that in addition to professional expertise and personal experience, decisions should be supported by data and scientific rigor.

Who's on the team?

Jon

Tilman

Neil

Chelsy

Mikhail

This list was last updated on April 12th, 2018.

• Jon Katz, Director of Product Management
  • Interim Manager of Product Analytics
• Tilman Bayer, Senior Analyst
  • Primary analyst for Reading Web
  • Ask me about: {topics}
• Neil Patel Quinn, Product Analyst
  • Primary analyst for Contributors
  • Ask me about: Python for data analysis, SWAP, editor metrics, new editor research
• Chelsy Xie, Data Analyst
  • Primary analyst for Mobile Apps (iOS), Multimedia
  • Ask me about: R, search logs, traffic logs, eventlogging, Hive/SQL/Spark, experiment, machine/deep learning
• Mikhail Popov, Data Analyst
  • Primary analyst for Mobile Apps (Android), Search Platform
  • Ask me about: R, data visualization, search logs, traffic logs, Hive/SQL, Bayesian statistics, machine/deep learning, Google Search Console

Guidelines for data and analysis requests

See also meta:Research:FAQ#Where_do_I_find_statistics_about_a_specific_product_audience?

How to contact us

• If there's someone specific you want to contact, refer to their individual user page.
• Otherwise, use the mailing list: product-analyticswikimedia.org (formerly data-analystswikimedia.org)