The Wikimedia Foundation's Product Analytics team mainly supports teams within Audiences department, but also supports teams in other parts of the Foundation. The team helps product managers, engineers, and executives make data-informed decisions through:
- Extracting insights and datasets from the Foundation's data repositories
- Crafting key performance indicators (KPIs) and other metrics
- Building dashboards for tracking success and health metrics
- Design and analysis of experiments (A/B tests)
- Ad-hoc analyses and machine learning projects
- Developing tools and software for working with data
The team makes recommendations based on results of analyses, advocates for ethical data practices, and educates on topics around data and statistics.
Each analyst in embedded into one team, which means they participate in the team's day-to-day activities and discussions so that they can provide proactive analysis support. Each analysts are also assigned to additional teams and functional areas, which means they're the primary point of contact for requests from those teams, but generally don't join the team's day-to-day activities.
|analyst||embedded in...||assigned to...|
|Neil||Editing||Language, Contributors management|
|Tilman||Reading Web||Readers management|
|Morten||Growth||Community Tech, Anti-Harassment Tools|
Depending on the team's capacity, it may also accept requests from others in the Wikimedia Foundation.
The team also reserves "10 percent time" to work on professional development. The team's interim manager is Jon Katz, who is working on hiring a permanent team manager who will prioritize requests, manage capacity, and professionally develop members of the team.
The Product Analytics team believes that in addition to professional expertise and personal experience, decisions should be supported by data and scientific rigor.
Who's on the team?
- Kate Zimmerman, Head of Product Analytics
- Leading Better Use of Data program
- Ask me about: [topics]
- Tilman Bayer, Senior Analyst
- Ask me about: experiment design, Wikimedia Research, [other topics]
- Neil Patel Quinn, Product Analyst
- Ask me about: Python for data analysis, SWAP, editor metrics, new editor research
- Chelsy Xie, Data Analyst
- Ask me about: R, search logs, traffic logs, eventlogging, Hive/SQL/Spark, experiment, machine/deep learning
- Mikhail Popov, Data Analyst
- Ask me about: R, data visualization, search logs, traffic logs, Hive/SQL, Bayesian statistics, machine/deep learning, Google Search Console
- Morten Warncke-Wang, Data Analyst
- Ask me about: R, machine learning, spatial (geographic) models, article quality, editor/editing/newcomer metrics, prior research on Wikipedia, and perhaps also time-series modelling (forecasting)
Guidelines for data and analysis requests
How to contact us
- If there's someone specific you want to contact, refer to their individual user page.
- Otherwise, use the mailing list: product-analyticswikimedia.org