Croissance/Comprendre le premier contact

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This page is a translated version of the page Growth/Understanding first day and the translation is 100% complete.
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Croissance
Projets : Comprendre le premier contact (Parcours d’édition) Premier jour personnalisé (Enquête d’accueil , Page d’accueil personnelle du nouvel arrivant , Tâches du nouvel arrivant ) • Focalisation sur le bureau d'aide (Panneau d’aide ) • Ressources communautaires (Acquérir les outils , Resources for communities )

Dernières nouvelles : Mises à jour de l’équipe Croissance Listes de diffusion Contact


Cette page présente le travail de l'équipe Croissance sur le projet « Comprendre le premier contact », aussi connu comme « Parcours d'édition », et présente les buts, plans, décisions et résultats. La plupart des mises à jours incrémentales seront publiées sur la plus générale page des mises à jour de l'équipe Croissance, et des mises à jour plus détaillées seront publiées ici.

Puisque ce projet est porte entièrement sur l'instrumentation et les mesures, de nombreuses équipes de WMF sont impliquées dans sa conception. Ceci inclut le Légal, la Sécurité, l'Analytics Engineering et le Product Analytics. Il est important pour nous de respecter la vie privée de nos utilisateurs tout en apprenant ce que nous avons besoin d'apprendre pour améliorer leur expérience. Au fur et à mesure que nous itérons sur la meilleure manière d'y parvenir, les plans décrits dans cette page vont changer.

Statut actuel

  • 19/11/2018 : Schéma Parcours d'édition déployé sur les Wikipédia tchèques et coréens.
  • 15/01/2019 : Rapport initial sur les données de Parcours d'édition publiées ici.
  • 16/01/2019 : Schéma Parcours d'édition déployé sur la Wikipédia vietnamienne.
  • 1/07/2019 : Schéma Parcours d'édition déployé sur la Wikipédia arabe.
  • À suivre : Au cours des trois premiers mois de 2019, nous regarderons les résultats de la Wikipédia vietnamienne et nous analyserons plus en détail le jeu de données complet.

Résumé

La plupart des nouveaux utilisateurs qui créent un compte ne font aucune édition – mais ceux qui font des éditions les font généralement le premier jour de la création de leur compte. Nous avons que peu de connaissances sur ce que font les détenteurs de nouveaux comptes lors de leur premier jour – lire les pages d'aide, tenter de faire des éditions qu'ils ne publient pas ou autre chose. En savoir plus sur ces premières sessions pourrait nous aider à améliorer leur expérience et faire en sorte qu'un plus grand nombre de ces nouveaux comptes publient des éditions durant leur premier jour.

  • Quels sont les processus les plus communs effectués par les nouveaux comptes tchèques et coréens pendant leurs premières 24 heures ?
  • Quelle proportion de ces nouveaux comptes effectuent chacun de ces processus ?
  • Quels processus aboutissent ou non à des éditions ?

L'équipe Croissance travaille à trouver les réponses à ces questions en ajoutant un outils d'EventLogging pour tous les nouveaux utilisateurs dans les Wikipédia cibles (tchèque, coréen et vietnamien) pendant les premières 24 heures après la création de leur compte. Afin d'avoir une vision claire de l'expérience des nouveaux utilisateurs, nous prévoyons aussi de nous connecter et d'utiliser les données d'autres travaux d'EventLogging autour de fonctionnalités comme Echo, l'Éditeur visuel et les Visites guidées. Cette fonctionnalité a d'abord été déployée en novembre 2018 sur les Wikipédia tchèque et coréenne et un rapport initial a été publié en janvier 2019.

La discussion communautaire originale autour de ce projet se trouve ici.

Les sections ci-dessous pourraient changer significativement dans les prochaines semaines, sont trop techniques ou pas assez pertinentes pour la compréhension du projet. Nous avons décidé de ne pas les traduire.

Why this project is prioritized

Our research has taught us a lot about the motivations and needs of new editors, and one of the most important things we learned is that a new editor's very first experiences with editing can be the deciding factor for whether they continue to edit. Most people who create accounts in Wikipedia never make an edit, but of those who do, that edit tends to happen on the day they create their account. In conjunction with the "Personalized first day" project, this project is critical for continuing our learning on those first moments of attempting to edit. We need to know more about how new editors approach their first edits, so we know where to plug in and help. For instance, if we see a lot of new editors reading help content, but then not attempting an edit, we might conclude that help content is important but not helpful as currently written and presented. Or if we see a lot of new editors going straight to opening the editor, but then leaving before saving an edit, we might conclude that the most important place to provide help is inside the editing experience.

We prioritized this project because:

  • It helps us increase our learning at this early stage of our team's work with new editors.
  • Community members were positive in their feedback on the idea.
  • It lays the groundwork for learning whether changes we make to the new editor's experience change their behavior.
  • It will be easy to translate and apply to other wikis in the future.

Specifications

This section contains the evolving plans for measurement.

Overall parameters

  • Will apply to all new accounts created in Czech and Korean Wikipedias, but will exclude auto-created accounts from other wikis.
  • Will be active for the first 24 hours of the existence of a new account.
  • At the user level, will record visits to pages in namespaces where new editors might be seeking help, such as the Help, Wikipedia, or User namespaces (and their associated Talk spaces).
  • For pages in more sensitive namespaces, such as Article, Draft, or Portal, will record only that the namespace was visited, not the specific page title.
  • Data will only be available to people with NDA access.
  • Data will be anonymized, deleted, and/or aggregated after 90 days.

Specific questions

The outline below lays out the specific questions we want to answer with this instrumentation effort. Most of these questions will be answered with the new EditorJourney EventLogging schema being built for this project. Some questions, especially those under #4 ("After the editing experience begins") will be answered by connecting with existing EventLogging schemas built to measure existing features.

  1. Context: How often do accounts get created from the different possible account creation contexts?
    • Homepage
    • Reading experience
    • Editing experience
  2. Survey: When shown the “Personalized first day” survey right after account registration, do users respond to one or more questions in the survey, or skip the survey altogether and go back to what they were doing prior to account registration?
  3. After account creation, what are the various common workflows that new account holders go through before making an edit (or before never making an edit)?  We want to count the frequency of workflows such as, but not limited to, the following. The reason it’s “not limited to” is that we don’t yet know which workflows we will discover.
    • Reading articles first: reading many pages in the Article namespace and then either leaving or editing.
    • Learning first: Consuming some sort of learning content and then either leaving or editing.  This content is found in namespaces other than Article namespace, or through certain actions that may not be captured in page views or existing schemas:
      • Viewing content in the Help, Wikipedia, or User namespaces (among others), including help desks
      • Clicking on a link in a welcome message on their own user talk page
      • Opening and reading notifications
      • Opening and updating account settings / preferences
      • Verifying or adding/updating email address.
    • Straight to editing: going straight to editing without reading many articles or any learning content
      • This can either happen because the account was created from the editing experience, or the reader opened the editor from the reading experience soon after account creation.
      • Is this the creation of a new page?
      • When opening the editor, some wikis display a GuidedTour or GettingStarted.  Did the user click on anything in GuidedTour or GettingStarted?
    • Any combination of the above, such as a workflow in which users read some articles, followed by reading a help page, followed by starting and abandoning an edits, followed by a successful edit.
  4. After the editing experience begins, what percent of users successfully save an edit?  And for those who abort their edits, what do they do in the editor before aborting?
    • On what page is the attempted edit happening?
    • How often do users quickly exit the editor without actually interacting with the page?
    • How often do users do a substantial amount of interaction with the page before aborting?
    • How often do users switch the type of editor?
    • If the edit was saved, how many bytes changed in the edit?
    • Was the resulting edit reverted or thanked?
  5. After saving or aborting an edit, what happens next?  (Return to Step 3).

Other schemas

This is a list of some of the other EventLogging schemas we may use to enrich the picture of what new account holders do in their first hours on the wiki:

User flows

Full user workflow from the planning of this project

In planning out this project's measurement and analysis needs, our team's designer assembled some visual user flows that help us chart out the journey of new users during their first hours in the wiki. As it says in the slides linked below:

"The following user flows document the various pathways newly created Wikipedia accounts can take to become a newly 'activated' editor (after making a first edit), to being retained (2nd edit), through to 'survival' (3rd edit within first 6 weeks). The diagrams note the desired data to be captured at each user interaction, with the intention to both help the Growth team identify the various points for instrumentation, as well as helping visualize the funnel of New Editor retention."

Though the flows extend our thinking to multiple edits in a new user's journey, we have since decided to constrain our measurement to just their first day.

The full slide deck is here, and also linked on this Phabricator task. At right is the image of the full user flow, which is the main slide from the slide deck. Please note that these are presented as an artifact of our team's thinking, but are no longer being updated as our approach continues to evolve. The Specifications section above reflects the current approach.

Analysis

Because the EditorJourney data records much detail on what newcomers do on their first day, we'll be able to ask and answer many questions using the dataset. In this sense, our analysis will never be complete, and we can always use the dataset to answer additional questions about newcomers. This section lists the analyses that have been completed. Community members should feel free to translate any of these reports into their languages. Future analyses will continue to address the list of questions in the "Specifications" section above.

  • EditorJourney initial report: the first report using the EditorJourney dataset, addressing the questions of what context newcomers create their accounts from, and how many newcomers do which activities at some point on their first day. Some important toplines:
    • This data substantially clarifies our understanding of newcomers: many of them notice outreach, look for help content, and a majority of them open an editor. It's good news that so many are engaged and trying to succeed, and the clarity gives us opportunities to meet them where they are, so that when they go looking for something helpful, they find it.
    • Large numbers of users view help or policy pages on their first day: 41.5% in Czech and 27.8% in Korean.
    • Large numbers of users view their own User or User Talk page on their first day: 33.8% in Czech and 39.3% in Korean.
    • A majority of new users open an editor on their first day – but about a quarter of them do not go on to save an edit during that time.