Wikimedia Product/New Content Program Metrics Reports

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Overview[edit]

This page links to and organizes all reports relevant to the new content program metrics identified in the 2018-2019 annual plan for the Audiences department in the Wikimedia Foundation. The metrics owner in each section is responsible for coordinating with their team to collect updated reports on each metric to show progress towards the identified targets.

Reports[edit]

High-Level New Content Metrics[edit]

Metrics owner: Product Analytics team

Goal: Improve content by retaining new contributors with diverse interests

Metric Target Report
New contributor retention on target wikis 10% increase in rate
Rate of new article creation on target wikis 10% increase in rate
Mobile edit volume on target wikis 10% increase

Outcome 1: Progressive Onboarding[edit]

Metrics Owner: Danny Horn

Goal: Increase retention of new contributors through teaching

Metric Target Report
New contributor retention rate for impacted users 10% increase in rate

Metrics Owner: Marshall Miller

Goal: Increase retention of new contributors through human help

Metric Target Report
Mentor retention on target wikis Sustainable rate This was determined to not be a key metric for the team.
New contributor retention on target wikis 10% increase in rate Help Panel leading indicators report, Help Panel activation report, Newcomer Homepage leading indicators report.

Outcome 2: Communication[edit]

Metrics Owner: Danny Horn

Goal: Make communication easier in order to retain contributors

Metric Target Report
Long-term retention of contributors No increases this year

Outcome 3: Mobile Contribution[edit]

Metrics Owner: Jon Katz

Goal: Increase mobile edits and retention by improving mobile editing

Metric Target Report
Mobile contributor retention rate on target wikis 10% increase
Mobile edit rate on target wikis 10% increase
Mobile edit revert ratio on target wikis (commonly referred to as revert rate) Sustainable rate

Mobile web[edit]

Metrics Owner: Olga Vasileva

Goal: Quick improvements to mobile editing through skins

Metric Target Report
Mobile web edit rate on target wikis 10% increase AMC metrics for FY18-19 Report
Retention rate for opt-in advanced mobile mode amongst medium and high-volume editors (100+ edits) At least 60% retention AMC metrics for FY18-19 Report. Dashboard with the mf-amc-optin property. Set to true each time someone opts out.
Moderation actions on mobile web on target wikis 10% increase AMC metrics for FY18-19 Report

iOS[edit]

Metrics Owner: Josh Minor

Goal: Improved iOS contributor retention via better traditional contribution experience (more details)

Metric Target Report
Total iOS app edit counts 10% increase Baseline for Q1 FY18-19, Impact of the iOS Wikidata descriptions editing feature, Editing metrics Q1-Q3 FY 18-19, Editing metrics FY18-19
Editor retention 10% increase Baseline for Q1 FY18-19, Impact of the iOS Wikidata descriptions editing feature, Editing metrics Q1-Q3 FY 18-19, Editing metrics FY18-19

Android[edit]

Metrics Owner: Charlotte Gauthier

Goal: Improved new Android contributor acquisition in emerging markets

Metric Target Report
Android contributor retention on target wikis 10% increase Editing metrics for FY18-19: New Contributors
Android edit rate on target wikis 10% increase Editing metrics for FY18-19: Edits, Suggested Edits (v1) (all wikis)
New editor acquisitions (all on target wikis) 10% increase Editing metrics for FY18-19: New Contributors

Visual-based mobile editing[edit]

Metrics Owner: Dan Garry

Goal: Increase mobile editing via WYSIWIG editing

Metric Target Report
Number of edits per period via mobile visual editing feature(s) 10% increase VisualEditor on mobile report
Number of edits per period via mobile visual editing feature(s) from newer editors (first 6 months after registration) 10% increase VisualEditor on mobile report
Number of editors per period using mobile visual editing feature(s) 10% increase VisualEditor on mobile report

Outcome 4: Local Language Content[edit]

Metrics Owner: Runa Bhattacharjee

Goal: Higher coverage in non-English because of more articles

Metric Target Report
Rate of new article creation on target wikis 10% increase

Content Translation[edit]

Metrics Owner: Pau Giner

Goal: Improve content translation tool

Metric Target Report
New editor success rate with content translation tool Increases
Surviving translated article rate Increases

Improve Translate extension & Translatewiki process[edit]

Metrics Owner: Pau Giner

Goal: Improve translation technology through a maintenance plan

Metric Target Report
Number of outstanding translate tech issues Decreases

See also[edit]