First Part of the question answered. Hope this will help another newbie.
{
" Call": "☎",
" Msg ": "◎",
" Msg-Rtnd": "◉"
}
When saved, it changed the Visual_editor insert special character box and makes buttons to insert the pretty icon pictures.. Rather clever.
Now. I don't know how to make the inserts lager, and I don't know how to colorise them.