Talk:Wikimedia Apps/Finland Banner Test 2015

Durables

Did we get something durable out of the test, like market reviews? If so, a banner could still be used to kickstart new products which are considered ready for prime time, e.g. a new app which needs more downloads and reviews to achieve visibility. Nemo 08:31, 11 November 2015 (UTC)

Hi Nemo -- we definitely got something durable out of the test -- the knowledge that we can drive actions based on banners for something other than fundraising as well as some directional numbers for clickthroughs and so forth. I think there are other issues about this kind of advertising for lack of a better word that we need to work through, but at least we know how to model its effectiveness. TNegrin (WMF) (talk) 15:52, 11 November 2015 (UTC)