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English: Why do so many people (consistently around 20% of new account holders) say they signed up for a Wikipedia account "to read Wikipedia"? You don't need an account to read!

Inspired by the above question on the part of the WMF Growth team, the Non-Editing Participation project aimed to connect with new account holders to explore their desires for a richer Wikipedia reading experience. NEP entailed a survey of 93 new account holders (English) and 14 interviews with new account holders (English and Arabic). The interviews specifically explored 8 concepts for *possible* reading features under exploration by the WMF Growth team.

The findings include that (a) many people sign up for Wikipedia in the expectation of getting more reading features; (b) new account holders—even those who sign up to read—are generally interested in Wikipedia; (c) readers appear to be generally more interested in "individual" reading features than "social."
Source Own work
Author MRaish (WMF)


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WMF Design Research exploration of reader expectations and desires for a richer and more engaging Wikipedia reading experience.

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15 February 2024


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current16:56, 18 March 2024Thumbnail for version as of 16:56, 18 March 20241,500 × 843, 84 pages (7.66 MB)MRaish (WMF)updated slides
15:31, 5 March 2024Thumbnail for version as of 15:31, 5 March 20241,500 × 843, 85 pages (7.66 MB)MRaish (WMF)Uploaded own work with UploadWizard