Topic on Talk:Wikipedia.org Portal A/B testing

Yair rand (talkcontribs)

I notice that in the images for tests 2, 4, and 5, the blue/red/green Wikimedia logo is shown in all blue. Why is this? I would think it would hurt branding. Is this even allowed, according to the identity guidelines?

DTankersley (WMF) (talkcontribs)

Thanks, Yair - we'll update the mocks. It's a good catch, but mocks are just that - an idea of what we want to do but not necessarily the final product. :)

MSyed (WMF) (talkcontribs)

Thanks Yair for bringing this up.

I confirmed with Heather Walls, our Creative Principal in the Communications team who leads all our branding efforts and she is happy with the one-color WMF logo as long as it is black or grey. Infact, the foundation has been using the one-color WMF logo in places like the Transparency Report (https://transparency.wikimedia.org/) and the Annual Report (https://annual.wikimedia.org/2014/ and https://15.wikipedia.org/) for a while now.

I have updated the mocks and changed the blue color to grey. @DTankersley (WMF) will update this page soon with the updated mocks.

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