Topic on Talk:Growth/Positive reinforcement/2023

Starting the conversation

18
MMiller (WMF) (talkcontribs)

As we plan this positive reinforcement project, we are interested in community thoughts on these questions (and anything else!)

  • What has worked well on your wiki for motivating newcomers?
  • What ideas do you think we should consider?
  • What could go wrong and what should we try to avoid?
Sdkb (talkcontribs)

I'm glad to see work in this area—I think that all three ideas are likely to prove helpful. A few initial thoughts:

First, when developing ways to praise newcomers, I'd prefer to see approaches that are integrated into existing systems rather than introducing new ones. We already have the thanks button for small improvements and (at least at en-WP) Barnstars for more major things. Any new system on top of that would seem to me to be redundant, and the community might struggle to figure out how to fit it into our culture. Instead, I'd prefer to see functionality that perhaps flags contributions that might be worthy of thanks and makes it more convenient to hand it out. One piece of low-hanging fruit is phab:T51087, which would make it easier to keep track of who you've thanked as a mentor or what you've been thanked for as a mentee.

Second, one thing I've noticed newcomers are often very eager for is awards to put on their userpage. People just inherently like designing their profile. I'm not sure if that correlates with also wanting to edit articles or if many users just make their page and then quit, but it's something to be aware of. Things like the userbox I introduced here for completing the tutorial have gotten fairly wide usage.

Third, I've mentioned this before, but I definitely encourage improvements to the impact module to be done in a way that scales as editors become more experienced. Wikipedia has struggled for a long time with directing editor energy to the articles that are most popular with readers (as opposed to most reflective of editor biases) and valuing quality content contributions over high-volume gnoming. A good way to showcase impact that incorporated both pageviews and edit type could go a long way toward addressing those major issues. Plus, as newcomers grow into more experienced editors, it'll be nicer for them if the modules they started with continue producing meaningful data.

KStoller-WMF (talkcontribs)

Thanks, @Sdkb, for taking the time to respond, and sorry for the delayed response!

I agree that we already have some existing systems that we should utilize when praising newcomers.  In the designs I’ve recently added to the Positive Reinforcement page, you can see we are currently considering ways to integrate Thanks and Wikilove into the newcomer homepage. I’ve added those images in the time since you made your comment.  What do you think?

I'd prefer to see functionality that perhaps flags contributions that might be worthy of thanks and makes it more convenient to hand it out.

We are still brainstorming ways to surface praise-worthy edits to mentors or other contributors, but we are thinking along this same line. How do you think we should flag contributions that might be worthy of thanks?

Thanks for bringing up phab:T51087, I can see how that would make the  [[Special:Log/thanks]] more useful.  For instance, in the design in this mockup, maybe that would allow newcomers to click on “View all thanks (4)” and then see exactly which edits they got thanked for.  Is this along the lines of what you were thinking?

Second, one thing I've noticed newcomers are often very eager for is awards to put on their userpage

This is a great point. Current designs include newcomer awards only being visible on the newcomer homepage, but awards and recognition are likely more effective if they can be shared or seen by others. We’ll keep this in mind as we start to refine the “Leveling up”  idea.  What do you think of an idea where newcomers could “port” awards over to their user pages?  Or do you think that should happen automatically?

I definitely encourage improvements to the impact module to be done in a way that scales as editors become more experienced.

I agree that ideally the impact module can be built in a way that is scalable and useful as editors become more experienced, but currently our team is most focused on new editors – the parts of their journey that happen over their first week or two on the wiki.  At what point in the lifecycle do you think a newcomer might want to start seeing a more advanced version of the impact module?

Thanks again for all of the valuable feedback! Please let us know if you have any further feedback now that more designs and details have been added to the Positive Reinforcements page.

Sdkb (talkcontribs)

Broadly, the positive reinforcement seems like it's on the right track.

For surfacing contributions that might be worthy of thanks, that could be tricky. If I were to search for candidate edits, I'd look for those from a newcomer that have a high ORES score and have been seen by an experienced editor who chose not to revert them.

For T51087, yes, that's generally what I'm envisioning, although I think it's important editors be able to navigate to a diff if they tap on an edit they were thanked for, as many editors will have made multiple edits to a page and it may not be clear which they were thanked for.

On porting, generally the lower friction something is, the better adoption it'll have, particularly among newcomers. So ideally, all someone would have to do is add a template to their userpage that'd then display their awards.

Re advanced version, that'd come into play as soon as the beginner version stops presenting useful data. My understanding is that currently it only checks your past 10 edits to look for popular pages, so as soon as someone passes that count, its usefulness starts diminishing.

Barkeep49 (talkcontribs)

I'm not sure any of the projects I'm familiar with (at varying levels) have figured out how to motivate editors. I know I was a person in earlier stages saying that we don't want new users to get "stuck" in certain tasks. The keyword there is stuck. If an editor only wants to, say, add links to articles and that's what makes them happy and they want to do that over some long period of time, that's great. It's just that, as you're finding here, that doesn't necessarily help with longterm engagement.


In terms of your ideas I think Impact has the most potential, especially because good impact tools could also help with editor retention. Obviously editor retention isn't the goal of this group, but pieces that could work those dual purposes are positive to me.


The leveling up piece is one that has caused problems on English Wikipedia as a motivator. It's certainly effective, but also produces quite a bit of effort that ends up requiring time and attention from other editors, and often the community at large, to deal with. So to the extent that you are going to do that, I would encourage it to be more like English Wikipedia's "Service awards" https://en.wikipedia.org/wiki/Wikipedia:Service_awards which have a time element involved so there's less of a motivation to reach a certain level all on its own.


I also think the personalized praise option has a lot of positive potential and like Sdkb's thoughts about barnstars, userboxes, and the phab feature request.

KStoller-WMF (talkcontribs)

Thanks @Barkeep49 for taking the time to offer your feedback!

Yes, we hope the leveling up idea keeps users from getting “stuck” on one task but rather starts to expose newcomers to the vast range of possible tasks available to contributors.

I’m glad to hear you think the Impact improvements seem promising! We hope this project has a positive impact on new editor retention.  Retention is a key metric we will be tracking closely as we work through this project.

Could you tell me any more about leveling up causing problems on English Wikipedia? Was there a specific effort or tool that you’re thinking of?  Do you mean it required more time and attention from other editors due to bad edits?

I would encourage it to be more like English Wikipedia's "Service awards" https://en.wikipedia.org/wiki/Wikipedia:Service_awards which have a time element involved so there's less of a motivation to reach a certain level all on its own.

Including a time element isn’t currently part of the leveling up design, but might be something to consider.  

I’m glad to hear you think the personalized praise idea has potential. It seems like the main challenge we will face is in surfacing potentially “praise-worthy” edits to users who would be willing to offer praise or guidance. How do you think we could do that?

Barkeep49 (talkcontribs)

Enwiki's experience has been that if you make things into a game people will play it like a game. So the goal becomes the task and in accumulating volume to get that "reward" rather than maintaining quality standards. We have seen this in any number of patrol areas, including with the use of Huggle and more recently in the somewhat rocky rollout of RedWarn (now called Ultraviolet).

TheDJ (talkcontribs)

I agree with barkeep that goal based awards are easy, but can be problematic. We are here to make the encyclopedia, not for ppl to score as many points as possible in "add short descriptions" games. This seems very difficult to grasp for newcomers. That it is about collectively achieving something for the world. I do think that time based service awards like barkeep was saying are better at that. And note the verbiage: "service", you are doing something that is not selfish. Also "x thousand people have benefitted from your changes" might work, or things like "you helped 10 fellow editors". The encyclopedia and community building aspects need emphasis, not "x edits".

KStoller-WMF (talkcontribs)

Thanks @TheDJ and @Barkeep49, you bring up good points. We definitely want to be careful about how we incentivize edits and tasks to make sure we find the right balance; we want to better onboard newcomers but ensure it's done in a way that is engaging and feels attainable to a wider audience.

I like the idea of being more service-oriented in the language we use and the awards we consider. I think it's also important to recognize that that sense of service and giving back to the community evolves over time and new editors might initially be more extrinsically motivated. Research indicates motivations for Wikipedia editors are multifaceted, and shift over time and experience. Newcomers are often driven more by curiosity and social connection, but certainly these motivations evolve if they stay engaged and continue to contribute.

Does this "New editor learning path" design seem like the right balance to you? If not, what would you change?

Barkeep49 (talkcontribs)

I don't think what you're suggesting plays to either curiosity (the way suggested edits do) or social connection (the way mentors do). It does, instead, play to extrinsic motivations of badges/rewards/status which is a real motivation that does work. The problem remains that if you're encouraging 60 easy suggested edits, the caution that an editor might feel on suggested edit 1 is different than they'll feel on 2 and different than 30 and 60. If they are doing them all right, that's great. If they make a mistake but have been motivated to get the badge you now have 60 edits that need cleaning up. As an example of the way extrinsic motivation can cause real problems for the English Wikipedia community, I'll note the community's ongoing struggles with #WPWP contests https://en.wikipedia.org/wiki/Wikipedia:Administrators%27_noticeboard/Archive336##WPWP_is_back

KStoller-WMF (talkcontribs)

Got it — that makes sense.  Okay, we’re going to keep this in mind as we take another look at the designs.


The Growth features have a "quality gate" that we allow communities to customize. Basically communities are able to set a maximum number of structured tasks that a newcomer can do in a day. This somewhat addresses the concern that we are setting goals that could end in a lot of edits that need cleaning up. But I realize it's not a perfect answer to that issue, and we definitely need to be careful about setting intentions that could lead to messy edits. Thanks again for the feedback!

KStoller-WMF (talkcontribs)

@Barkeep49 @TheDJ Based on your feedback, we added a few more design ideas to the "Leveling Up" idea.

The first mockup is around setting some quality "gates" around the newcomer challenge. The first part of the quality gate idea to put a pause to limit further damage. This is similar to the existing limits we have in place for newcomer structured tasks.

The second mockup is to have a 'verification' timer so that even if a newcomer completes edits quickly, they will still need to wait to ensure edits aren't reverted before receiving the award.

We are still brainstorming what sharing an award would look like, but I certainly think @Sdkb is correct in the thinking that many newcomers are eager for awards or some positive recognition on their userpage.


Are we moving in the right direction with these new designs? Do you have any additional concerns or feedback?

Barkeep49 (talkcontribs)
NGC 54 (talkcontribs)

I think that setting daily goals could led the newcomers to make bad edits only because they want to achieve the goal. Maybe they could even start to edit mechanically, editing only with suggested edits, without getting to create articles, for example.

NGC 54 (talkcontribs)

Also, there have to be a way to eventually encourage newcomers to create articles and edit without suggested tasks.

KStoller-WMF (talkcontribs)

Thanks for the feedback, @NGC 54!

The Growth features include "Create a new article" as a "Hard" task that we initially try to steer newcomers away from, although we also provide some guidance about the task: "To successfully create a new article, you'll need to use many of the skills you can learn through completing some easier tasks. To learn more about how to create a new article, click here."

But I agree, eventually we want newcomers to learn to edit and create articles without needing suggested tasks. We hope to address this with some of the "leveling up" ideas we will focus on with the Positive Reinforcement project. Obviously we don't prevent newcomers from creating an article, but we have the option to "unlock" this task after a newcomer reaches a certain level of expertise. Do you have any thoughts on how many edits a newcomer should have before we "unlock" that "Create a new article" task? Do you think communities would want to customize that number to fit their wiki?

NGC 54 (talkcontribs)

@KStoller-WMF: In order to unlock, maybe a few easy tasks, just a little medium tasks and at least one "Expand Article" task. But the unlocking method could mislead the newcomer to think that the article creation is possible only after completing the requested tasks. There aren't any other better solutions?

For multilingual newcomers, I think that Section Translation should work...

The most annoying thing when mentoring are the newcomers that come at Wikipedia to write about themselves or non-notable people (so there are issues with notability, COI, NPOV) or their company/business (so there are again issues with notability, COI, NPOV). They create articles and/or user pages about the topic. There have to be a way to tell the newcomers about what does a user page is and isn't (maybe some text in the help panel?). Also, there have to be some short guidelines about creating articles. These guidelines should discourage the users to write about themselves, and so on, and the new users should be aware at least of notability before creating an article, not after. But in the same time, the guidelines should not discourage the newcomers to create useful articles.

Currently, there is only an internal link to an article wizard. I do not think that too many newcomers read long pages.

Some examples: 1, 2, 3, 4. Examples can be found on the user talk pages of other mentors from ro.wikipedia.org, too.

KStoller-WMF (talkcontribs)

For multilingual newcomers, I think that Section Translation should work...

Hello @NGC 54 - I just added this task and thought of you:

T321529 Design: adding a Translation task to the Newcomer Homepage

Feel free to add any feedback here or in that task if you have any. We are still in the early phases, but I'm hoping our designer can focus on that task soon.


And thanks again for all of the feedback! We plan to make some minor "Create a new article" UI improvements in the near term, and longer term hopefully that's something our team can focus on.

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