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The purpose of the Growth team is to find ways to attract and retain Wikipedia editors. The team launched on April 16, 2012 as the "Editor Engagement Experiments" team, and in 2013 changed its name to more clearly reflect its goal (rather than our methodology).

Team[edit | edit source]

Status[edit | edit source]


In August, the Growth team vetted CirrusSearch as backend for personalized suggestions and prepared its first A/B test of the new task recommendations system. This test will deliver recommendations to a random sample of newly-registered users on 12 Wikipedias: English, French, German, Spanish, Italian, Hebrew, Persian, Russian, Ukrainian, Swedish, and Chinese. Several Growth team members also attended Wikimania 2014 in London. At Wikimania, the team shared presentations on its work and conducted usability tests of the recommendations system. Last but not least, design work began on the third major iteration of the team's anonymous editor acquisition project.

Our work[edit | edit source]

If you're interested in what we're currently working on, please review our 2013-14 Goals and the list of projects below, which are broken down by which area of the user lifecycle they address.

Acquisition of new users:

Activation & Retention of new users:

Reactivation of existing users:

See also[edit | edit source]