Wikimedia Research/Growth


This page links to information about the Growth team in general, and has links to the design research done to answer questions in support of the Growth team's goals.

The purpose of the Growth team is to find ways to attract and retain Wikipedia editors. The team launched on April 16, 2012 as the "Editor Engagement Experiments" team, and in 2013 changed its name to more clearly reflect its goal (rather than our methodology).

Acquisition of new users:
Editor campaign
Anonymous editor acquisition
Account creation user experience 
Research: Observing average web users creating accounts
Login redesign
Timestamp position modification

Activation & Retention of new users:

Guided tours
Onboarding new Wikipedians
Wikipedia article creation and a new Draft namespace
Post-edit feedback
Task suggestions

Reactivation of existing users: