Audiências de Wikimedia

Jump to navigation Jump to search
This page is a translated version of the page Wikimedia Audiences and the translation is 68% complete.

Outdated translations are marked like this.
Other languages:
Chavacano de Zamboanga • ‎English • ‎Tiếng Việt • ‎dansk • ‎español • ‎français • ‎magyar • ‎polski • ‎português do Brasil • ‎svenska • ‎русский • ‎српски / srpski • ‎العربية • ‎سنڌي • ‎हिन्दी • ‎মেইতেই লোন্ • ‎ಕನ್ನಡ • ‎മലയാളം • ‎ไทย • ‎中文 • ‎日本語 • ‎한국어


2015–2016 2016–2017 2017–2018 2018–2019
Q1: julho - setembro de 2015 Q1: julho - setembro de 2016 Q1: julho - setembro de 2017 Q1: July–September 2018
Q2: outubro - dezembro de 2015 Q2: outubro - dezembro de 2016 Q2: outubro - dezembro de 2017 Q2: October – December 2018
Q3: janeiro - março de 2016 Q3: janeiro - março de 2017 Q3: janeiro - março de 2018 Q3: January – March 2019
Q4: abril - junho de 2016 Q4: abril - junho de 2017 Q4: April – June 2018 Q4: April – June 2019

Roteiro Anual

Em todo o público


Project Pages

Annual Plan goal: New Content

Annual Plan goal: Better Use of Data

Annual Plan goal: Community Wishlist

Annual Plan goal: Anti-Harassment Tools

Annual Plan goal: Wikidata



The Product Analytics tracks a set of key metrics designed to give a high-level picture of the movement's health.

Note (March 2019): We are experimenting with presenting these metrics by uploading the same slide deck that we send each month to the Wikimedia Foundation Board of Trustees. This makes it infeasible to translate the report, but saves the Product Analytics team work and means the community quickly receives the same detailed report as the board. Please send any comments to

The January 2019 report on key metrics tracking the overall health of the Wikimedia movement.

Equipes de audiências

Uma equipe do público-alvo abrange um conjunto de recursos desenvolvidos de acordo com os fluxos e necessidades específicos do usuário.


Nós construímos ferramentas colaborativas e inclusivas para criar e editar o conhecimento livre.

Anti-Harassment Tools
Community Tech


Nós construímos experiências excepcionais de aprendizagem e leitura para a soma de todos os conhecimentos.

Reading Infrastructure
Reading Web
Total pageviews in year-over-year comparison, 2013-2018 (also available separately for desktop and mobile)
Pageviews since 2013.
Métricas Monthly
janeiro de 2019(2019-01)
year-over-year change
Interactions[r 1][r 2][r 3] 18.2 B N/A[r 4]
Pageviews[r 5][r 3] 16.3 B +1%
… Desktop[r 5][r 3] 6.8 B -9%
… Mobile Web[r 5] 9.3 B +10%
—Desktop previews[r 1] 1.90 B N/A[r 4]
Dispositivos exclusivos (all Wikipedias) 1.59 B +2%
Android únicos(December) 4.68 M -11.8%
iOS únicos N/A N/A
Instalações no Android (December) 12.9 k/d -24.6%
Downloads no iOS[r 6] 3.5 k/d -18.9%
Updated on 2019-02-20. Atualizado em 18 de novembro de 2017. Para obter algumas análises de tendências de longo prazo, consulte também a visão geral trimestral das métricas de leitura [c: Arquivo: Wikimedia_Foundation_Readers_metrics_Q1_2017-18_ (jul-set-2017) .pdf | núcleo para Q1]] e a Relatórios de métricas de leitores.
  1. 1.0 1.1 Normalized to 30 days/month
  2. Pageviews (all platforms) + seen previews (desktop)
  3. 3.0 3.1 3.2 Corrigido por falsas visualizações do IE7 de alguns países
  4. 4.0 4.1 The rollout of the page previews feature was completed less than a year ago.
  5. 5.0 5.1 5.2 From projectview_hourly/pageview_hourly, normalized to 30 days/month
  6. Via App Annie (downloads pela primeira vez da loja de aplicativos; não inclui atualizações ou instalações em um dispositivo adicional usando a mesma conta) .May contain Volume Purchase Program downloads and possibly some artifacts on rare occasions.

Key trends

As usual in January, pageviews rebounded after the holidays, with a lasting increase in mobile views.

The positive year-over-year trend in total pageviews we have been observing since May/June held up, but barely so at +1%; it seems to have recovered a bit since late January.

The recently published Audiences metrics and insights presentation contains results of some investigations into the trend developments since spring. In particular, referrals from search engines (mainly Google) saw a positive trend change in mid-May.

Unique devices again increased year-over-year. But as noted before, this metric might be more susceptible to artifacts that decrease the accuracy of such trend assessments.

Technical Program Management

We are dedicated to guiding delivery processes and facilitating team health through good practices.

Page: Audiences Technical Program Management

Lead: Grace Gellerman


We make sharing of all human knowledge easy and joyful. For everyone.

Page: Design

Lead: Nirzar Pangarkar

Product Analytics

We make recommendations based on results of analyses, advocate for ethical data practices, and educate on topics around data and statistics.

Page: Product Analytics

Lead: Kate Zimmerman

Product Design Strategy

[intro text here]

Page: [link here]

Lead: Margeigh Novotny


Wikidata é uma base de conhecimento livre e aberta que pode ser lida e editada por humanos e máquinas. Este projeto é mantido pelo departamento de Desenvolvimento de Software e Engenharia da Wikimedia Deutschland.


WMDE Fiscal Year 2016

WMDE Fiscal Year 2017