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This page is a translated version of the page Wikimedia Audiences and the translation is 3% complete.

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2015–2016 2016–2017 2017–2018 2018–2019
Q1: July – September 2015 Q1: July – September 2016 Q1: July – September 2017 Q1: July–September 2018
Q2: October – December 2015 Q2: October – December 2016 Q2: October – December 2017 Q2: October – December 2018
Q3: January – March 2016 Q3: January – March 2017 Q3: January – March 2018 Q3: January – March 2019
Q4: April – June 2016 Q4: April – June 2017 Q4: April – June 2018 Q4: April – June 2019

Annual Roadmap

Across Audiences


Project Pages

Annual Plan goal: New Content

Annual Plan goal: Better Use of Data

Annual Plan goal: Community Wishlist

Annual Plan goal: Anti-Harassment Tools

Annual Plan goal: Wikidata



The Product Analytics tracks a set of key metrics designed to give a high-level picture of the movement's health.

Note (March 2019): We are experimenting with presenting these metrics by uploading the same slide deck that we send each month to the Wikimedia Foundation Board of Trustees. This makes it infeasible to translate the report, but saves the Product Analytics team work and means the community quickly receives the same detailed report as the board. Please send any comments to

The January 2019 report on key metrics tracking the overall health of the Wikimedia movement.

Audiences teams

An Audience team covers a set of features developed according to specific user flows and needs.


We build collaborative, inclusive tools for creating and editing free knowledge.

Anti-Harassment Tools
Community Tech


We build exceptional learning and reading experiences for the sum of all knowledge.

Reading Infrastructure
Reading Web
Total pageviews in year-over-year comparison, 2013-2018 (also available separately for desktop and mobile)
Pageviews since 2013.
Metrics Monthly
2019. január(2019-01)
year-over-year change
Interactions[r 1][r 2][r 3] 18.2 B N/A[r 4]
Pageviews[r 5][r 3] 16.3 B +1%
… Desktop[r 5][r 3] 6.8 B -9%
… Mobile Web[r 5] 9.3 B +10%
—Desktop previews[r 1] 1.90 B N/A[r 4]
Unique Devices (all Wikipedias) 1.59 B +2%
Android Uniques(December) 4.68 M -11.8%
iOS Uniques N/A N/A
Android Installs (December) 12.9 k/d -24.6%
iOS Downloads[r 6] 3.5 k/d -18.9%
Updated on 2019-02-20. For some analysis of longer-term trends, see also the quarterly core Audiences metrics overview for Q1 and other Readership metrics reports. More information about the Android app's metrics can be found in this overview.
  1. 1.0 1.1 Normalized to 30 days/month
  2. Pageviews (all platforms) + seen previews (desktop)
  3. 3.0 3.1 3.2 Corrected for spurious IE views from some countries
  4. 4.0 4.1 The rollout of the page previews feature was completed less than a year ago.
  5. 5.0 5.1 5.2 From projectview_hourly/pageview_hourly, normalized to 30 days/month
  6. Via App Annie (first-time downloads from the app store; does not includes updates or installs on an additional device using the same account).May contain Volume Purchase Program downloads and possibly some artifacts on rare occasions.

Key trends

As usual in January, pageviews rebounded after the holidays, with a lasting increase in mobile views.

The positive year-over-year trend in total pageviews we have been observing since May/June held up, but barely so at +1%; it seems to have recovered a bit since late January.

The recently published Audiences metrics and insights presentation contains results of some investigations into the trend developments since spring. In particular, referrals from search engines (mainly Google) saw a positive trend change in mid-May.

Unique devices again increased year-over-year. But as noted before, this metric might be more susceptible to artifacts that decrease the accuracy of such trend assessments.

Technical Program Management

We are dedicated to guiding delivery processes and facilitating team health through good practices.

Page: Audiences Technical Program Management

Lead: Grace Gellerman


We make sharing of all human knowledge easy and joyful. For everyone.

Page: Design

Lead: Nirzar Pangarkar

Product Analytics

We make recommendations based on results of analyses, advocate for ethical data practices, and educate on topics around data and statistics.

Page: Product Analytics

Lead: Kate Zimmerman

Product Design Strategy

[intro text here]

Page: [link here]

Lead: Margeigh Novotny


Wikidata is a free and open knowledge base that can be read and edited by both humans and machines. This project is maintained by the Software Development & Engineering department at Wikimedia Deutschland.


WMDE Fiscal Year 2016

WMDE Fiscal Year 2017