Wikimedia Audiences

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2015–2016 2016–2017 2017–2018
Q1: July – September 2015 Q1: July – September 2016 Q1: July – September 2017
Q2: October – December 2015 Q2: October – December 2016 Q2: October - December 2017
Q3: January – March 2016 Q3: January – March 2017 Q3: January – March 2018
Q4: April – June 2016 Q4: April – June 2017

Annual Roadmap[edit]

Across Audiences[edit]


Audiences-Community Interaction Events[edit]

Audiences teams[edit]

An Audience team covers a set of features developed according to specific user flows and needs.


We build the anonymous path of discovery to a trusted and relevant source of knowledge.

Discovery key performance indicators (KPIs)
Metric Long-term Trend Monthly
(November 2017)
M/M ± Y/Y ±
User Engagement
35% +0.00% -7.89%
Zero Rate (with bots)
23% +4.55% -8.00%
API Usage
266.7M +0.06% +100.09%
User Perceived Load Time
556ms +0.72% +0.91%
Updated 12/13/2017; Source: Discovery Dashboard

Recent Highlights[edit]

  • Inter-wiki search is here! An A/B test of a new search results page which includes inter-wiki search results was deployed to Persian, Italian, Catalan and Polish Wikipedias. Take a look and give us feedback!


We build collaborative, inclusive tools for creating and editing free knowledge.

Contributors primary metrics
Metric Two-year trend Monthly
(October 2017)
M/M ± Y/Y ±
Monthly active editors
81 100 +1.9% +2.3%
—of which new (first-month)
16 500 –2.2% –3.3%
—of which second-month
4 000 +9.9% –1.4%
—of which existing
60 600 +2.6% +4.2%
Monthly non-bot edits[Note 1]
22.5 M +11.3% +9.6%
Monthly mobile edits[Note 2]
998 000 –8.1% +30.5%
—as % of non-bot edits[Note 3] 4.4%
New editor retention rate[Note 4]
5.9% +8.9% –5.6%
Updated 2017-11-15.
  1. Edits made to all Wikimedia wikis by logged-out users and logged-in users which are not flagged as a bot or detected in the bot regex. This now includes Wikidata edits, which includes a large number of unflagged bots which are counted in this number.
  2. Edits made to all Wikimedia wikis, via the mobile website and via the iOS and Android apps. Like monthly non-bot edits, this now includes Wikidata edits, although the number is only a few thousand.
  3. This is now several percentage points lower than before due to the inclusion of Wikidata edits, which include many unflagged bot edits, in the denominator. It remains near its historical high (4.9% in April 2017).
  4. This is a new global metric, defined as the proportion of new users who, having edited in their first 30 days after registering, edit at least once in their second 30 days. Therefore, the rate for this month (October) is based on users who registered two months ago (August). This metric was made possible by Aaron Halfaker's conceptual work and infrastructure work by Analytics Engineering.

For further documentation, see Contributors/Metrics.

Metrics analysis[edit]

  • Existing active editors continues to be stable and even slightly increase.
  • On the other hand, new editors have continued their trend of moderate decline from the past couple of years. A provisional analysis of the new editor retention rate during these years suggests that the reason is not declining retention of new users.

Recent Highlights[edit]

  • Neil Patel Quinn is supporting the New Editor Experiences project for Contributors; he is currently helping lead the focus selection and idea generation stage.
  • The filters on Recent Changes beta feature now lets you save sets of filters, with further improvements coming soon.
  • The Linter tool, which helps editors find and highlight wikitext errors, is now available on all wikis except the largest (like – see the linting index page). We will release it to the remaining wikis soon, once performance concerns are addressed.
  • Improvements to Content Translation to replace its editor with the same platform as the visual editor continue.
  • In the visual editor, you can now see visual diffs as you edit. We will improve and expand it in the weeks ahead.
  • Our work on deploying Compact Language Links out of beta (T66793) is nearing completion. It is available to everyone on all wikis except two Wikipedias, English and German. (T136677)
  • Our work to release the visual editor to all Wikipedias is now almost complete. There are now outstanding only the eight multi-script Wikipedias (including Chinese) which are technologically blocked, on which we're working with Parsing. There are also three other Wikipedias in incomplete deployment states (English, Spanish and Dutch), for which work is paused pending the new wikitext editor release, and won't resume until some point, probably in mid-to-late-2017.


We build exceptional learning and reading experiences for the sum of all knowledge.

Total pageviews in year-over-year comparison, 2013-2017 (also available separately for desktop and mobile)
Pageviews since 2013.
Metrics Monthly
(October 2017)
year-over-year change
Pageviews[r 1][r 2] 15.2 B -3.1%
… Desktop[r 1][r 2] 7.4 B -11.6%
… Mobile Web[r 1][r 2] 7.6 B +5.6%
… Global North[r 1][r 3] 11.1 B -5.2%
Unique Devices (enwiki) 777 m N/A
Android Uniques 5.52 m N/A
iOS Uniques N/A N/A
Android Installs 18.4 k/d -9.3%
iOS Downloads[r 4] 4.3 k/d -39.1%
Updated November 18, 2017. For some analysis of longer-term trends, see also the quarterly core Reading metrics overview for Q1 and the Readership metrics reports.
  1. 1.0 1.1 1.2 1.3 From projectview_hourly/pageview_hourly, normalized to 30 days/month
  2. 2.0 2.1 2.2 Corrected for spurious IE7 views from some countries
  3. Corrected for spurious Chrome views to the main pages of several projects
  4. Via App Annie(first-time downloads from the app store; does not includes updates or installs on an additional device using the same account).

Metrics analysis[edit]

  • The year-over-year drop in total traffic observed since the last two months continued in October.

Community Tech[edit]

Technical work supporting the core community of the Wikimedia projects


Wikidata is a free and open knowledge base that can be read and edited by both humans and machines. This project is maintained by the Software Development & Engineering department at Wikimedia Deutschland.


WMDE Fiscal Year 2016

WMDE Fiscal Year 2017