Wikimedia Audiences

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2015–2016 2016–2017 2017–2018
Q1: July – September 2015 Q1: July – September 2016 Q1: July – September 2017
Q2: October – December 2015 Q2: October – December 2016 Q2: October - December 2017
Q3: January – March 2016 Q3: January – March 2017
Q4: April – June 2016 Q4: April – June 2017

Annual Roadmap[edit]

Across Audiences[edit]

Audiences Community Interaction Events[edit]

Audiences & Teams[edit]

An Audience is a set of features developed according to specific user flows and audiences.

Discovery Audience[edit]

We build the anonymous path of discovery to a trusted and relevant source of knowledge.

Discovery key performance indicators (KPIs)
Metric Long-term Trend Monthly

(September 2017)

M/M ± Y/Y ±
User Engagement
35% -2.78% -7.89%
Zero Rate (with bots)
21% +5.00% 12.50%
API Usage
253.69M +1.19% +100.27%
User Perceived Load Time
561ms +1.63% -0.88%
Updated 10/16/2017; Source: Discovery Dashboard

Recent Highlights[edit]

  • Inter-wiki search is here! An A/B test of a new search results page which includes inter-wiki search results was deployed to Persian, Italian, Catalan and Polish Wikipedias. Take a look and give us feedback!


Fiscal Year 2016-2017

Contributors Audience[edit]

We build collaborative, inclusive tools for creating and editing free knowledge.

Contributors primary metrics
Metric Two-year trend Monthly

(September 2017)

M/M ± Y/Y ±
Monthly active editors
79 600 +0.5% –1.0%
—of which new (first-month)
16 900 +10.4% –11.3%
—of which second-month
3 600 –3.7% –7.3%
—of which existing
59 100 –1.7% +2.8%
Monthly non-bot edits[Note 1]
20.2 M –13.7% –6.8%
Monthly mobile edits[Note 2]
923 000 –8.3% +32.5%
—as % of non-bot edits[Note 3] 4.6%
New editor retention rate[Note 4] 5.4% coming soon coming soon
Updated October 13, 2017
  1. Edits made to all Wikimedia wikis by logged-out users and logged-in users which are not flagged as a bot or detected in the bot regex. This now includes Wikidata edits, which includes a large number of unflagged bots which are counted in this number.
  2. Edits made to all Wikimedia wikis, via the mobile website and via the iOS and Android apps. Like monthly non-bot edits, this now includes Wikidata edits, although the number is only a few thousand.
  3. This is now several percentage points lower than before because of the inclusion of Wikidata edits, which include many unflagged bot edits, in the denominator. It remains near its historical high (4.9% in April 2017).
  4. This is a new global metric, defined as the proportion of new users who, having edited in their first 30 days after registering, edit at least once in their second 30 days. This was made possible by Aaron Halfaker's conceptual work and infrastructure work by Analytics Engineering.

For further documentation, see Contributors/Metrics.

Metrics analysis[edit]

  • Existing active editors remains flat to slightly positive, as it has been for years.
  • New active editors registered a significant year-over-year drop for the second month in a row. It’s difficult to assess trends in this metric because of its high volatility, but it increasingly seems to have moved downward over the last 2 to 3 years, from about 20,000 per month to about 17,000. About half of this seems to be caused by the introduction of anonymous mobile editing (which decreased the number of registered new users), but the remainder is unexplained. Historical data on the new editor retention rate (coming soon) will help us assess the impact: if the rate has increased over the same time period, that would suggest that the most promising newcomers are not the ones being lost.

Recent Highlights[edit]

Neil Patel Quinn is supporting the New Editor Experiences project for Contributors; the research report has been published and he is currently helping to plan the idea development phase.

The filters on Recent Changes beta feature now lets you save sets of filters, with further improvements coming soon.

The Linter tool, which helps editors find and highlight wikitext errors, is now available on all wikis except the largest (like – see the linting index page). We will release it to the remaining wikis soon, once performance concerns are addressed.

Improvements to Content Translation to replace its editor with the same platform as the visual editor continue.

In the visual editor, you can now see visual diffs as you edit. We will improve and expand it in the weeks ahead.

Our work on deploying Compact Language Links out of beta (T66793) is nearing completion. It is available to everyone on all wikis except two Wikipedias, English and German. (T136677)

Our work to release the visual editor to all Wikipedias is now almost complete. There are now outstanding only the eight multi-script Wikipedias (including Chinese) which are technologically blocked, on which we're working with Parsing. There are also three other Wikipedias in incomplete deployment states (English, Spanish and Dutch), for which work is paused pending the new wikitext editor release, and won't resume until some point, probably in mid-to-late-2017.


Fiscal Year 2016-2017

Reading Audience[edit]

We build exceptional learning and reading experiences for the sum of all knowledge.

Total pageviews in year-over-year comparison, 2013-2017 (also available separately for desktop and mobile)
Pageviews since 2013
Metrics Monthly (July 2017) year-over-year change
Pageviews[r 1][r 2] 14.0 B +0.0%[r 3]
... Desktop[r 1][r 2] 6.6 B -7.3%[r 3]
... Mobile Web[r 1][r 2] 7.2 B +7.3
... Global North[r 1][r 3] 10.7 B -0.6%
Unique Devices (enwiki) 732 m N/A
Android Uniques 5.60 m -16.0%
iOS Uniques N/A N/A
Android Installs 16.7 k/d -14.4%
iOS Downloads[r 4] 4.6 k/d +47.3%
Updated September 19, 2017. For some analysis of longer-term trends, see also the quarterly core Reading metrics overview for Q4 and the Readership metrics reports.
  1. 1.0 1.1 1.2 1.3 From projectview_hourly/pageview_hourly, normalized to 30 days/month
  2. 2.0 2.1 2.2 Corrected for spurious IE7 views from some countries
  3. 3.0 3.1 3.2 Corrected for spurious Chrome views to the main pages of several projects
  4. Via App Annie(first-time downloads from the app store; does not includes updates or installs on an additional device using the same account)


Fiscal Year 2016-2017

Fundraising Tech[edit]

Technical work supporting the Wikimedia Foundation's fundraising efforts.

Metrics January 2017 +/- from December 2016
Donation Count 296,000 74,200
Average Donation Rate $1.15/second -$2.94
Peak Donation Rate $27.11/second -$10.60
Country Count 111 -79
Country Count, > $1000 USD 119 5
Distinct Campaign Sources 91 6
Donation Source Breakdown (by USD amount, > 1% of total)
sitenotice 60.99% 16.71%
email 29.19% -7.22%
Waystogive 2.69% -2.71%
sidebar 2.28% -0.92%
civicrm 3.88% -5.68%
Updated 4/10/17

Recent Highlights[edit]

  • We spent most of March working on several upgrades due to several systems hitting the end of life
  • We investigated getting silverpop data into civi and set up those tasks for Q4
  • We made a great deal of progress on Paypal but it was blocked due to a code freeze from the end of life issues above


Fiscal Year 2016-2017

Team Practices Group[edit]

The Team Practices Group (TPG) supports the Wikimedia Foundation (WMF) teams in their continual improvement.

Recent Highlights[edit]

  • A few new mentoring/coaching engagements: Seddon (project management coaching), Erica Litrenta (CL scope and expectations), Mel K (cross-functional Phab workflows)
  • Continued prep for structured data grant retro (scheduled for 2/13)
  • COLLAB JAM presentation to budget holders


  • Ongoing embedded work with 7 Product and Technology teams


Fiscal Year 2016-2017


Wikidata is a free and open knowledge base that can be read and edited by both humans and machines. This project is maintained by the Software Development & Engineering department at Wikimedia Deutschland.


WMDE Fiscal Year 2016

WMDE Fiscal Year 2017