Readers/WE3.1 Engaging new audiences
Our objective is to demonstrate a practically significant increase in logged-out reader retention, as measured through A/B testing of one feature per platform, by the end of Q2 FY2025-26.
Context
[edit]This KR will focus on continuing to invest in experiences that optimize for new ways of browsing and learning content, often through the use of new technologies and formats - presenting existing content in new and engaging ways. In this FY, we would like to continue experimenting with new features while also focusing on scaling successful experiments across wikis and platforms. The work in the KR will span across the mobile and desktop website, as well as the iOS and Android apps and focus on content discovery (browsing entry points and recommendations) and adaptable learning formats (content remixing).
Projects
[edit]| Hypotheses | Project details | Current status |
|---|---|---|
| WE 3.1.1: Dynamic tabs
If we A/B test an improved version of the Tabbed browsing feature, we’ll see a 5% increase in multi-day usage among Tabs users. |
New Tab Experience and Recommendations Experiment |  In progress
|
| WE 3.1.3: Image browsing
Our hypothesis is that if we provide a new way for users to browse through relevant image or video content within article pages, we will see at least an 3% click-through rate among users who are presented with this feature. Owner is Eric, delegate owner is Justin. |
Readers/Reader Growth/WE3.1.3 Image Browsing | In progress
|
| WE3.1.4 Explore namespace Our hypothesis is that if we show readers several concepts for traversing the knowledge network on the wikis, we will come away with a prioritized list of concepts for further development. Owner is Justin, delegate owner is Eric. | In progress
| |
| WE3.1.5 MinT for Wikireaders If we provide web readers the option to view a machine translated version of Wikipedia content unavailable in their language, we'll learn if reading activity is increased, measured as a 3% increase in page interactions, drawing readers to the local language wiki with a potential increase in local editing activity. This will be provided as a controlled A/B testing setting for no longer than 6 months, and in 13 Wikipedias with prior consent, using open machine translation services already available to Wikipedia editors. | ||
| WE3.1.6 Semantic Search & Q&A Prototype & Qualitative assessment
If we produce and qualitatively assess a prototype that supports semantic search and article-to-question recommendations, we will deliver a demo interface contrasting the current approach against new exploratory approaches, as well as a written set of key findings from the qualitative assessment |