Readers/Reader Growth

Group:	Product & Technology
Team members:	#Team members
Backlog:	https://phabricator.wikimedia.org/project/view/8003/

We focus on new ways of learning and engagement. We aim to invest in creating innovative experiences that leverage new technologies and formats. This includes tools and features that enable users to browse and discover content more intuitively, contextualize and frame knowledge in novel ways, and engage with visual, audio, and other multimedia formats.

Team members

Olga Vasileva
Principal Product Manager
Hilary Swan
Engineering Manager
Jon Robson
Principal Software Engineer
Roan Kattouw
Principal Software Engineer
Eliza Blackorby
Movement Communications Specialist
Justin Scherer
Lead UX Designer
Eric Gardner
Senior Software Engineer, tech lead
Marco Fossati
Senior Software Engineer
Matthias Mullie
Staff Software Engineer
Kimberly Sarabia
Senior Software Engineer
Brooke Vibber
Staff Software Architect
Lauralyn Watson
Software Engineer

Projects

WE3.1 Engaging new audiences

WE3.1.3 Image browsing

Our hypothesis is that if we provide a new way for users to browse through relevant image or video content within article pages, we will see at least an 3% click-through rate among users who are presented with this feature. Owner is Eric, delegate owner is Justin.

WE3.1.14 Expanded mobile sections

Our hypothesis is that if we launch an A/B test of a version of the mobile site which introduces navigation that opens all sections by default, we will see early indicators that signal towards an increase in session length (will report on full A/B test results in Q3). Owner is Sherry.

WE3.1.4 Explore namespace

Our hypothesis is that if we show readers several concepts for traversing the knowledge network on the wikis, we will come away with a prioritized list of concepts for further development. Owner is Justin, delegate owner is Eric.

WE3.6 Consumer strategy

WE3.6.1 Retention baseline

Our hypothesis is that if we run an A/A test on retention rate for logged-out users, we will establish a baseline for retention rate we can use for future quarters. Owner is Jennifer, delegate owner is Olga.

WE3.10 Logged-out reader retention

WE3.10.2 Mobile Table of Contents

Our hypothesis is that if we test adding table of contents (TOC) to Minerva (mobile web), we will see at least one treatment show statistically significant improvement to logged-out reader retention.

Contact

Team documentation

Subpages of Reader Growth