Wasomaji/2024 Uzoefu wa Wasomaji na Wafadhili
Ukurasa huu utajadili baadhi ya mipango yetu kuhusu usomaji, wasomaji, na wafadhili kwa kipindi cha 2024 na 2025. Lengo kuu la miradi na mawazo haya ni: "Kizazi kipya cha watumiaji kinafika Wikipedia ili kugundua mahali panapopendelewa kwa ajili ya kugundua, kushiriki, na kujenga uhusiano wa kudumu na maudhui ya kamusi elezo". Imeandikwa katika mpango wa mwaka wa Wikimedia Foundation 2024–2025 kama lengo WE3.
Usuli
Tunataka kutoa upatikanaji mzuri na rahisi wa maarifa ya bure kwa wasomaji wa sasa pamoja na vizazi vijavyo vya wasomaji milele. Hili linahitaji kazi kwenye miingiliano yetu – kutoa zana na vipengele vinavyolingana na mahitaji ya wasomaji ili waweze kujifunza kwa uhuru bila ugumu. Pia inahitaji kazi kuhakikisha kuwa wasomaji wetu wana taarifa na njia za kuingia zinazowasaidia kuchangia katika dhamira yetu kwa kutoa michango.
Muundo wa mtandao hubadilika, na jamii zetu pamoja na wasomaji wanajifunza kuendana na teknolojia mpya na njia za kufanya kazi. Kwa hivyo, kazi nyingi zitahusu kuendana na mabadiliko. Hii inamaanisha kuhakikisha kuwa maarifa hayapatikani tu, bali pia yanagunduliwa kwa urahisi na kufikiwa na wote kwenye majukwaa yetu. Baada ya yote, mbali na kukusanya maarifa, kile tunachotaka kweli ni kwa watu waweze kugundua na kujifunza kwa kina wanapotumia miradi yetu.
Mbinu hii ni sehemu ya mkakati mpana unaochunguza kujifunza na upatikanaji wa taarifa kutoka nje ya tovuti zetu pia. Hata hivyo, ili kupunguza wigo wa kazi kwenye majukwaa tunayomiliki, tunadhani kuwa watumiaji watafika kwenye mojawapo ya tovuti zetu, na lengo letu ni kuwashirikisha, kuwahamasisha kugundua maudhui, na pengine kuwahamasisha kutoa michango.
Tunatarajia kuwa watu wataendelea kupata maudhui ya Wikipedia kwenye tovuti na programu nyingine (kama injini za utafutaji na chatbots), badala ya kwenda moja kwa moja kwenye Wikipedia. Ikiwa hilo litatokea, maudhui ya Wikipedia bado yatakuwa muhimu kwa dunia, lakini itakuwa vigumu zaidi kukusanya fedha kupitia mabango kwenye tovuti yetu. Makadirio yetu ya kifedha yanaonyesha kuwa, kwa sababu mbalimbali, ukusanyaji wa fedha mtandaoni na kupitia mabango hauwezi kuendelea kukua kwa kasi kama miaka iliyopita. Hii inamaanisha kuwa ili kuendelea kusaidia mabilioni ya watu duniani wanaotumia miradi ya Wikimedia kwa njia endelevu, tunahitaji kujaribu njia mpya za kukusanya fedha. Unaweza kujifunza zaidi kuhusu kwa nini kutafuta njia mpya za ufadhili ni muhimu, kwenye ukurasa wetu wa mpango wa mwaka.
Malengo
Malengo ya kazi hii ni:
- # Kuhifadhi vizazi vya sasa na vipya vya wasomaji na wafadhili.
- Kuongeza manufaa kwa vizazi vya sasa na vipya vya wasomaji kwa kufanya maudhui yawe rahisi kugundua na kuingiliana nayo.
- Kufanya kazi kwenye majukwaa mbalimbali ili kurekebisha uzoefu wetu na maudhui yaliyopo, ili maudhui ya ensaiklopidia yaweze kuchunguzwa kwa urahisi zaidi.
- Kusambaza fursa za michango kwa usawa zaidi katika mwaka mzima, kupunguza utegemezi kwenye kampeni moja moja.
- Increase usefulness to existing and new generations of readers by making content easier to discover and interact with.
- Work across platforms to adapt our experiences and existing content, so that encyclopedic content can be explored more easily
- Spread donation opportunities more evenly throughout the year, decreasing reliance on single campaigns
Uzoefu wa Kuvinjari na Kujifunza (Matokeo Muhimu WE 3.1 na dhana zinazohusiana)
Matokeo Muhimu
Toa matoleo mawili ya uzoefu wa kuvinjari na kujifunza yaliyochaguliwa kwa uangalifu, yanayoweza kufikiwa kwa urahisi, na yanayoendeshwa na jamii kwa wiki zinazowakilisha, kwa lengo la kuongeza uhifadhi wa wasomaji wasioingia kwenye mfumo kwa 5%.
Tunataka kuongeza uhifadhi wa kizazi kipya cha wasomaji kwenye tovuti yetu. Tunataka kuwawezesha kujenga uhusiano wa kudumu na Wikipedia kwa kuchunguza fursa za kugundua na kujifunza kwa urahisi kutoka kwenye maudhui yanayowavutia. Hii itajumuisha uchunguzi na ukuzaji wa uzoefu mpya wa kuvinjari na kujifunza uliopangiliwa, wa kibinafsi, na unaoendeshwa na jamii. (Kwa mfano, orodha za maudhui yanayofaa, mapendekezo na maoni ya maudhui ya mada fulani, fursa za uchunguzi wa maudhui yaliyochaguliwa na jamii, n.k.)
Tumeanza kwa kufanya majaribio kadhaa ya uzoefu wa kuvinjari ili kubaini ni yapi tungependa kupanua kwa matumizi ya kawaida ya wiki, na kwenye jukwaa gani (wavuti, programu, au vyote viwili). Kisha tutaelekeza juhudi katika kupanua majaribio haya na kujaribu ufanisi wake. Lengo letu kufikia mwisho wa mwaka ni kuzindua angalau uzoefu mbili kwenye wiki zinazowakilisha na kupima kwa usahihi ongezeko la 5% katika uhifadhi wa wasomaji.
Tutahitaji uwezo wa kufanya majaribio ya A/B na watumiaji wasioingia kwenye mfumo, pamoja na kupima uhifadhi wa wasomaji. Huenda pia tutahitaji API mpya au huduma zinazohitajika ili kuwasilisha mapendekezo na mifumo mingine ya uchunguzi wa maudhui.
Nadharia
| Hypotheses | Project details | Current Status |
|---|---|---|
| Designing and qualitatively evaluating three proofs of concept focused on building curated, personalized, and community-driven browsing and learning experiences will allow us to estimate the potential for increased reader retention (experiment 1: providing recommended content in search and article contexts, experiment 2: summarizing and simplifying article content, experiment 3: making multitasking easier on wikis | Content Discovery Experiments |  In progress
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| If we develop models for remixing content such as a content simplification or summarization that can be hosted and served via our infrastructure (e.g. LiftWing), we will establish the technical direction for work focused on increasing reader retention through new content discovery features. | Making content easier to read | In progress
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| If we analyze the projected performance impact of hypothesis WE3.1.1 and WE3.1.2 on the Search API, we can scope and address performance and scalability issues before they negatively affect our users. | Ensuring our we can provide recommendations for everyone |  Done Septemba 2024
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| If we enhance the search field in the Android app to recommend personalized content based on a user's interest and display better results, we will learn if this improves user engagement by observing whether it increases the impression and click-through rate (CTR) of search results by 5% in the experimental group compared to the control group over a 30-day A/B test. This improvement could potentially lead to a 1% increase in the retention of logged out users. | Recommended Content in Search | Conducting analysis |
| If we introduce a personalized rabbit hole feature in the Android app and recommend articles based on the types of topics and sections a user is interested in, we will learn if the feature is sticky enough to result in multi-day usage by 10% of users exposed to the experiment over a 30-day period, and a higher pageview rate than users do not engage with the feature. | Rabbit Holes | Conducting analysis |
| If we make the article search bar more prominent on the iOS App's article view, we will increase the number of users who initiate searches by 8%, possibly leading to a 1% increase in search retention rate for logged out users. | iOS Navigation Refresh | In progress
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| If we develop and test design prototypes for tabbed browsing in the Wikipedia iOS app, we will gain and incorporate actionable insights on usability, while also enabling engineers to assess technical feasibility of different approaches, building a solid foundation for adding Tabs to the app in Q4. | iOS Navigation Refresh | In progress
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| If we introduce a pre-generated summary feature as an opt-in feature on a the mobile site of a production wiki, we will be able to measure a CTR greater than 4%, ensure no negative effects to session length, pageviews, or internal referrals, and use this data to decide how and if we will further scale the summary feature. | Simple Article Summaries | In progress
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| If we approach summary moderation design collaboratively with communities — through surveys and other on-wiki discussions, we will be able to determine the minimal viable moderation workflow required for initial scaling of the feature and clarify whether moderation should be community-led, automated (at the prompt level), or some combination of both. | Simple Article Summaries | In progress
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Donor Experiences (Key Result WE 3.2 and the related hypotheses)
Key Result
50% increase in the number of donations via touchpoints outside the annual banner and email appeals per platform.
We want to diversify our revenue sources while recognizing our existing donors. Our focus is on increasing the number of donations beyond the annual banner appeals the Foundation has relied upon in the past. We want to show that with more integrated donor experiences, we can sustain our work and expand our impact.
50% is an initial estimate based on the decreased visibility of the donate button on web as a result of Vector 2022, and the increase in the number of donations from FY 2023-2024's pilot project on the Wikipedia apps to enhance donor experiences (50.1% increase in donations). Evaluating this metric by platform will help us understand trends in platforms and if different tactics should be deployed based on a difference in behavior based on platform audience.
Hypotheses
| Hypotheses | Project details | Current Status |
|---|---|---|
| If we create a wireframes that demonstrates the concept of a badge representing donors championing article(s) of interest, we can learn if there would be community acceptance for a production version of this method for fundraising in the Apps. | Fundraising Experiment in the iOS App | Done Septemba 2024
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| Increasing the prominence of entry points to donations on the logged-out experiences of the Vector web mobile and desktop experience will increase the clickthrough rate of the donate link by 30% YoY | Reading/Web/Improving Donation Touchpoints | Conducting analysis |
| If we make the “Donate” button in the iOS App more prominent by making it one click or less away from the main navigation screen, we will learn if discoverability was a barrier to non banner donations. | iOS/Navigation Refresh | Done Desemba 2024
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| If we create a Wikipedia in Review experiment in the Wikipedia app, to allow users to see and share personalized data about their reading, editing, and donation habits, we will see 2% of viewers donate on iOS as a result of this feature, 5% click share and, 65% of users rating the feature neutral or satisfactory. | iOS/Personalized Wikipedia Year in Review | Done Januari 2025
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| If we update the contributions page in the Android app to include an active badge for someone that is an app donor and display an inactive state with a prompt to donate for someone that has not donated in app, we will learn if this recognition is of value to current donors and encourages behavior of donating for prospective donors, informing if it is worth expanding on the concept of private donor badges or abandoning it. | Wikimedia Apps/Team/Android/Private Donor Recognition Experiment | In progress
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| Increasing the prominence of entry points to donations on the logged-out experiences of the Minerva web mobile and desktop experience will increase the clickthrough rate of the donate link by 30% YoY | T375175 | In progress
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