Wikimedia Audiences

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2015–2016 2016–2017 2017–2018 2018–2019
Q1: July – September 2015 Q1: July – September 2016 Q1: July – September 2017 Q1: July–September 2018
Q2: October – December 2015 Q2: October – December 2016 Q2: October – December 2017 Q2: October – December 2018
Q3: January – March 2016 Q3: January – March 2017 Q3: January – March 2018 Q3: January – March 2019
Q4: April – June 2016 Q4: April – June 2017 Q4: April – June 2018 Q4: April – June 2019

Annual Roadmap[edit]

Across Audiences[edit]


Project Pages[edit]

Annual Plan goal: New Content

Annual Plan goal: Better Use of Data

Annual Plan goal: Community Wishlist

Annual Plan goal: Anti-Harassment Tools

Annual Plan goal: Wikidata


Audiences teams[edit]

An Audience team covers a set of features developed according to specific user flows and needs.


We build collaborative, inclusive tools for creating and editing free knowledge.

Metric September 2018 value M/M ± Y/Y ±
Total content 193.0 M 0.9% 16.9%
—Wikipedia articles 49.0 M 0.4% 5.3%
—Commons files¹ 50.4 M 0.8% 37.5%
—Wikidata entities 50.4 M 0.8% 37.5%
Net new content 1,640,000 -9.9% -63.1%
—Wikipedia articles 188,000 -15.4% -52.3%
—Commons files¹ 804,000 5.1% 11.8%
—Wikidata entities 378,000 -27.6% -88.0%
Active editors 82,100 4.3% 3.1%
—New (first-month) 18,300 30.4% 8.1%
—Second-month 3,670 6.9% 1.0%
—Existing 59,300 -1.8% 1.9%
New editor retention 5.7% 10.3% 5.5%
Global revert rate 6.8% 1.7% -21.0%
Total edits 38.6 M -5.9% -7.6%
—Mobile edits 1.2 M -4.5% 26.8%
—Data edits 17.8 M -2.5% -11.8%
—File uploads 0.8 M 4.7% 10.9%
—Other non-bot edits 12.3 M -3.1% 2.6%


¹ For infrastructural reasons, this month we have changed the total content pages metric (and the net new content metric from which we derive it) to not include files on projects other than Wikimedia Commons. Overall, the difference is small (a reduction of about 5.5 M, to a new total of 193 M).

² For similar reasons, we have switched from providing metrics on total files across all projects to the number of content pages on Wikimedia Commons. This number is very close to the number of files on Commons (merely including an extra 200,000 gallery pages), so we will refer to it as “Commons files”.


This month was an unusually good one for active editors, with the overall metric and all its subcomponents all rising. In particular, new editors, which has declined in recent years, rose by 8% year-on-year; see the next slide for a graph. We are planning a deeper exploration into new editor trends later this quarter.

The overall revert rate has been declining significantly over the last several years, from around 10% in 2015 to 8% or less today. This may be due to the large influx of Wikidata edits which are not flagged as bots and are unlikely to be reverted.

Metric September 2018 value M/M ± Y/Y ±
Global South countries
—Reader interactions² 4.31 B 6% —³
—Active editors 23.0 K 3.2% —¹
—New editor retention 4.83% 0.8% —¹
—Edits 9.05 M -5.7% —¹
—Non-bot edits 9.05 M -5.7% —¹
Mobile-heavy wikis
—Reader interactions² 665 M 4% —³
—Active editors 3.73 K 1.2% 9.0%
—New editor retention 5.07% 7.9% 2.7%
—Edits 947 K -30.1% -31.9%
—Non-bot edits 443 K -9.2% 7.2%


¹ Editor location data is deleted after 90 days, so it is not possible to calculate trends from before the metric was established. Trends started to accumulate in June 2018.

² Pageviews (all platforms) + seen previews (desktop).

³ The rollout of the page previews feature was completed less than a year ago.


New editor retention in both of these segments continue to be under the global average.

When classifying edits or pageviews as Global South or Global North, we assume that an unknown location belongs to the Global South (see June metric notes). However, this month we noted that using this approach unknown-location edits account for 77% of our Global South edits.

For next month, we will evaluate whether to change our approach and treat unknown edits differently when calculating editing and reading metrics.

Metrics analysis[edit]

Overall, the trends this month are as before. Notable continuing trends include:

  • The gradual increase in existing active editors. This trend is also reflected in a gradual increase in the monthly number of editors with 100 or more edits per month, also know as very active editors (see graph).
  • The decline in newer contributors, which affects a broad spectrum of editors.
  • The (continued) growth of mobile contributions.

Recent Highlights[edit]

  • The filters on Recent Changes beta feature now lets you save sets of filters, with further improvements coming soon.
  • The Linter tool, which helps editors find and highlight wikitext errors, is now available on all wikis except the largest (like – see the linting index page). We will release it to the remaining wikis soon, once performance concerns are addressed.
  • Improvements to Content Translation to replace its editor with the same platform as the visual editor continue.
  • In the visual editor, you can now see visual diffs as you edit. We will improve and expand it in the weeks ahead.
  • Our work on deploying Compact Language Links out of beta (T66793) is nearing completion. It is available to everyone on all wikis except two Wikipedias, English and German. (T136677)
  • Our work to release the visual editor to all Wikipedias is now almost complete. There are now outstanding only the eight multi-script Wikipedias (including Chinese) which are technologically blocked, on which we're working with Parsing. There are also three other Wikipedias in incomplete deployment states (English, Spanish and Dutch), for which work is paused pending the new wikitext editor release, and won't resume until some point, probably in mid-to-late-2017.


We build exceptional learning and reading experiences for the sum of all knowledge.

Total pageviews in year-over-year comparison, 2013-2018 (also available separately for desktop and mobile)
Pageviews since 2013.
Metrics Monthly
September 2018(2018-09)
year-over-year change
Interactions[r 1][r 2][r 3] 16.7 B N/A[r 4]
Pageviews[r 5][r 3] 15.1 B +3%
… Desktop[r 5][r 3] 6.5 B -6%
… Mobile Web[r 5] 8.4 B +12%
—Desktop previews[r 1] 1.64 B N/A[r 4]
—Global South[r 1][r 2][r 3][r 6] 4.31 B N/A[r 4]
Unique Devices (all Wikipedias) 1.61 B +13%
Android Uniques(August) 4.74 M -14.54%
iOS Uniques(August) N/A N/A
Android Installs (August) 17.31 k/d 3.44%
iOS Downloads[r 7] (August) 3.1 k/d -56.18%
Updated October 22, 2018. For some analysis of longer-term trends, see also the quarterly core Audiences metrics overview for Q3 and other Readership metrics reports. More information about the Android app's metrics can be found in this overview.
  1. 1.0 1.1 1.2 Normalized to 30 days/month
  2. 2.0 2.1 Pageviews (all platforms) + seen previews (desktop)
  3. 3.0 3.1 3.2 3.3 Corrected for spurious IE7 views from some countries
  4. 4.0 4.1 4.2 The rollout of the page previews feature was completed less than a year ago.
  5. 5.0 5.1 5.2 From projectview_hourly/pageview_hourly, normalized to 30 days/month
  6. defined as those not geolocated to a Global North country, i.e including some with unknown location
  7. Via App Annie (first-time downloads from the app store; does not includes updates or installs on an additional device using the same account).May contain Volume Purchase Program downloads and possibly some artifacts on rare occasions.

Metrics analysis[edit]

We continue to see a notable year-over-year increase in pageviews, although a bit smaller this month (3% compared to 4% in August).

As before, keep in mind that the decrease in desktop pageviews is partly due to the deployment of the page previews feature over the course of the 2017/18 fiscal year.

Unique devices also increased year-over-year like in previous months, but this metric might be more susceptible to artifacts that decrease the accuracy of such longer-term trend assessments.

Community Tech[edit]

Technical work supporting the core community of the Wikimedia projects

Technical Program Management[edit]

A team in Audiences dedicated to guiding delivery processes and facilitating team health through good practices.

Page: Audiences Technical Program Management

Lead: Grace Gellerman


Wikidata is a free and open knowledge base that can be read and edited by both humans and machines. This project is maintained by the Software Development & Engineering department at Wikimedia Deutschland.


WMDE Fiscal Year 2016

WMDE Fiscal Year 2017