Wikimedia Audiences

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Goals

2015–2016 2016–2017 2017–2018 2018–2019
Q1: July – September 2015 Q1: July – September 2016 Q1: July – September 2017 Q1: July–September 2018
Q2: October – December 2015 Q2: October – December 2016 Q2: October – December 2017 Q2: October – December 2018
Q3: January – March 2016 Q3: January – March 2017 Q3: January – March 2018 Q3: January – March 2019
Q4: April – June 2016 Q4: April – June 2017 Q4: April – June 2018 Q4: April – June 2019

Annual Roadmap

Across Audiences

Programs

Project Pages

Annual Plan goal: New Content

Annual Plan goal: Better Use of Data

Annual Plan goal: Community Wishlist

Annual Plan goal: Anti-Harassment Tools

Annual Plan goal: Wikidata

Other:

Audiences teams

An Audience team covers a set of features developed according to specific user flows and needs.

Contributors

We build collaborative, inclusive tools for creating and editing free knowledge.

Anti-Harassment Tools
Community Tech
Editing
Growth
Language

Analysis

Metric December 2018(2018-12) M/M ± Y/Y ±
Total content 199.0 M 1.1% 15.1%
—Wikipedia articles 49.6 M 0.4% 5.3%
—Commons files 51.6 M 1.0% 17.6%
—Wikidata entities 53.7 M 1.8% 28.2%
Net new content 2,130,000 -6.2% -41.3%
—Wikipedia articles 186,000 -3.2% -3.5%
—Commons files 512,000 -6.8% 4.4%
—Wikidata entities 948,000 -25.5% -64.7%
Active editors 81,100 -1.8% 1.9%
—New (first-month) 14,700 -5.9% 2.5%
—Second-month 4,290 -9.3% 3.4%
—Existing 61,200 -0.3% 1.7%
New editor retention 7.2% 4.9% -2.9%
Revert rate 6.5% -8.6% -27.8%
Total edits 42.0 M -5.4% 12.2%
—Mobile edits 1.3 M 2.6% 23.4%
—Data edits 21.4 M -10.4% 53.8%
—File uploads 0.6 M -7.0% 5.8%
—Other non-bot edits 12.7 M 3.0% 4.0%

Key trends

  • Total content continues to increase steadily, with Wikidata adding volatility to the rate of increase.
  • Total active editors remains has remained flat for years, due to two consistent trends: a decline in new active editors and a slow increase in existing active editors. Recent months have alternated between year-over-year gains and losses.
  • New editor retention has tended to increase in very spiky fashion in recent years, due in significant part to an increasing number of new students from education programs on the English Wikipedia.
  • The revert rate, which excludes bot edits, is declining, probably due to the increase of high-volume editing on Wikidata.
  • Total edit rate continues to grow, mainly because of the same high-volume Wikidata editing.
  • Mobile editing continues to increase at a roughly linear rate, which means that in percentage terms the increase is slowing.
Metric November 2018(2018-11) M/M ± Y/Y ±
Global South countries
—Reader interactions² 4.34 B +1% —³
—Active editors 20,000 0.6% —¹
—New editor retention 4.2% —⁴ —¹
—Edits 2,020,000 1.8% —¹
—Non-bot edits 2,020,000 1.8% —¹
Mobile-heavy wikis
—Reader interactions² 755 M +7% —³
—Active editors 3,640 -4.9% 8.6%
—New editor retention 4.3% -14.2% —⁵
—Edits 1,150,000 20.2% 28.4%
—Non-bot edits 457,000 5.4% 5.2%


Metric November 2018(2018-11) M/M ± Y/Y ±
Global South countries
—Reader interactions² not available
—Active editors 20,400 1.8% —¹
—New editor retention 4.1% -2.4% —¹
—Edits 2.1 M 2.6% —¹
—Non-bot edits 2.1 M 2.6% —¹
Mobile-heavy wikis
—Reader interactions² not available
—Active editors 4,050 11.2% 14.6%
—New editor retention 4.7% 8.6% 5.9%
—Edits 1.1 M -2.2% 3.4%
—Non-bot edits 0.5 M 7.0% 14.9%

No notable trends. The size of the month-to-month trends here are well within the realm of normal fluctuations.   Notes

¹ Editor location data is deleted after 90 days, so it is not possible to calculate trends from before the metric was established. Trends started to accumulate in June 2018.

² Pageviews (all platforms) + seen previews (desktop).

⁴ Due to a data issue, we currently only have previews data for the first half of December.

Readers

We build exceptional learning and reading experiences for the sum of all knowledge.

Android
iOS
Multimedia
Parsing
Reading Infrastructure
Reading Web
Total pageviews in year-over-year comparison, 2013-2018 (also available separately for desktop and mobile)
Pageviews since 2013.
Metrics Monthly
October 2018(2018-10)
year-over-year change
Interactions[r 1][r 2][r 3] 17.2 B N/A[r 4]
Pageviews[r 5][r 3] 15.4 B +2%
… Desktop[r 5][r 3] 6.8 B -8%
… Mobile Web[r 5] 8.4 B +10%
—Desktop previews[r 1] 1.75 B N/A[r 4]
—Global South[r 1][r 2][r 3][r 6] 4.31 B N/A[r 4]
Unique Devices (all Wikipedias) 1.65 B +9%
Android Uniques 4.74 M -14.14%
iOS Uniques N/A N/A
Android Installs 14.2 k/d -22.7%
iOS Downloads[r 7] 3.1 k/d -27.06%
Updated January 2, 2019. For some analysis of longer-term trends, see also the quarterly core Audiences metrics overview for Q3 and other Readership metrics reports. More information about the Android app's metrics can be found in this overview.
  1. 1.0 1.1 1.2 Normalized to 30 days/month
  2. 2.0 2.1 Pageviews (all platforms) + seen previews (desktop)
  3. 3.0 3.1 3.2 3.3 Corrected for spurious IE views from some countries
  4. 4.0 4.1 4.2 The rollout of the page previews feature was completed less than a year ago.
  5. 5.0 5.1 5.2 From projectview_hourly/pageview_hourly, normalized to 30 days/month
  6. This month, we have updated our definition of Global South to exclude IP addresses that our geolocation database cannot assign to any particular country (“unknown countries”). The impact here is small, as unknown countries account for less than 1% of both interactions.
  7. Via App Annie (first-time downloads from the app store; does not includes updates or installs on an additional device using the same account).May contain Volume Purchase Program downloads and possibly some artifacts on rare occasions.

Metrics analysis

We are still seeing a year-over-year increase in pageviews, although smaller than during the preceding four months. This slight slowdown is due to changes to both the rate of decline on desktop and rate of increase on mobile.

As before, keep in mind that the decrease in desktop pageviews is partly due to the deployment of the page previews feature over the course of the 2017/18 fiscal year. The upcoming Audiences metrics presentation will include some further analysis and observations.

Unique devices likewise increased year-over-year but less than in previous months.

Technical Program Management

We are dedicated to guiding delivery processes and facilitating team health through good practices.

Page: Audiences Technical Program Management

Lead: Grace Gellerman

Design

We make sharing of all human knowledge easy and joyful. For everyone.

Page: Design

Lead: Nirzar Pangarkar

Product Analytics

We make recommendations based on results of analyses, advocate for ethical data practices, and educate on topics around data and statistics.

Page: Product Analytics

Lead: Kate Zimmerman

Product Design Strategy

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Page: [link here]

Lead: Margeigh Novotny

Wikidata

Wikidata is a free and open knowledge base that can be read and edited by both humans and machines. This project is maintained by the Software Development & Engineering department at Wikimedia Deutschland.

Goals

WMDE Fiscal Year 2016

WMDE Fiscal Year 2017