Wikimedia Audiences

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2015–2016 2016–2017 2017–2018 2018–2019
Q1: July – September 2015 Q1: July – September 2016 Q1: July – September 2017 Q1: July–September 2018
Q2: October – December 2015 Q2: October – December 2016 Q2: October - December 2017
Q3: January – March 2016 Q3: January – March 2017 Q3: January – March 2018
Q4: April – June 2016 Q4: April – June 2017 Q4: April - June 2018

Annual Roadmap[edit]

Across Audiences[edit]


Project Pages[edit]

Annual Plan goal: New Content

Annual Plan goal: Better Use of Data

Annual Plan goal: Community Wishlist

Annual Plan goal: Anti-Harassment Tools

Annual Plan goal: Wikidata


Audiences teams[edit]

An Audience team covers a set of features developed according to specific user flows and needs.


We build collaborative, inclusive tools for creating and editing free knowledge.

Contributors primary metrics
Metric June 2018 value M/M ± Y/Y ±
Net new content items 1.69 M –46.6% –39.6%
—Wikipedia articles 168 000 –3.6% –60.9%
—Media files 625 000 –15.3% –30.4%
—Wikidata entities 587 000 –60.2% –46.2%
Monthly active editors 78 500 –8.1% –3.8%
—new (first-month) 15 000 –15.6% –20.1%
—second-month 3 660 –9.9% –10.9%
—existing 59 900 –5.8% 1.9%
New editor retention 5.7% –10.5% 5.8%
Global revert rate 6.7% –10.2% –20.3%
Total monthly edits 37.1 M –5.0% –3.0%
—mobile edits 1.13 M –3.2% 31.9%
—data edits 16.5 M 4.9% –4.7%
—uploads 619 000 –16.1% –31.1%
—other non-bot edits 11.9 M –10.0% –4.4%
Global South countries
—active editors 21.5 K –3.0% [c 1]
—new editor retention 4.4% [c 1] [c 1]
—edits 8.51 M –7.7% [c 1]
—non-bot edits 8.51 M –7.7% [c 1]
Mobile-heavy wikis
—active editors 3.45 K –6.9% –3.3%
—new editor retention 4.1% –11.5% –5.4%
—edits 852 K –19.1% 15.4%
—non-bot edits 432 K –7.7% 2.2%
  1. 1.0 1.1 1.2 1.3 1.4 Editor location data is deleted after 90 days, so it is not possible to calculate trends from before the metric was established. Trends will accumulate starting this month.

For the source of these metrics, this repository.

Metrics analysis[edit]

The net new content metrics are modifications of total content metrics introduced in May which measure the net change in content between the end of the previous month and the end of the current month. Previously, we measured the total content, which obviously always grew. These metrics are quite volatile, with one factor likely being content creation by bots on projects like Wikidata and various Wikipedias. Despite the across-the-board negative trends this month, there does not seem to be any long-term downward trend.

Global revert rate is the proportion of non-bot edits which are later entirely reverted; partial reverts are not counted. Interpreting this metric proposes particular problems; for example, an increase could reflect better detection of damaging contribution, an increase in vandalism, or greater rejection of good-faith contributions. The trend over the past several years is downwards, from roughly 10% in 2015. Currently, we don’t know the reason.

Otherwise, the long-term trends remain consistent: downward for new active editors, and slightly upward for existing active editors and new editor retention. Audiences's product efforts are aligned with these trends.

Mobile-heavy wikis are a selection of 20 wikis with a very high proportion of mobile pageviews, which means they are likely serving traditionally-knowledge-deprived populations.

In these calculations, Global South readers and editors are those not geolocated to a Global North country (see meta:list of countries by regional classification), meaning they include some whose location is unknown.

Notably, new editor retention in both these segments is lower than the global average (5.7%).

Recent Highlights[edit]

  • The filters on Recent Changes beta feature now lets you save sets of filters, with further improvements coming soon.
  • The Linter tool, which helps editors find and highlight wikitext errors, is now available on all wikis except the largest (like – see the linting index page). We will release it to the remaining wikis soon, once performance concerns are addressed.
  • Improvements to Content Translation to replace its editor with the same platform as the visual editor continue.
  • In the visual editor, you can now see visual diffs as you edit. We will improve and expand it in the weeks ahead.
  • Our work on deploying Compact Language Links out of beta (T66793) is nearing completion. It is available to everyone on all wikis except two Wikipedias, English and German. (T136677)
  • Our work to release the visual editor to all Wikipedias is now almost complete. There are now outstanding only the eight multi-script Wikipedias (including Chinese) which are technologically blocked, on which we're working with Parsing. There are also three other Wikipedias in incomplete deployment states (English, Spanish and Dutch), for which work is paused pending the new wikitext editor release, and won't resume until some point, probably in mid-to-late-2017.


We build exceptional learning and reading experiences for the sum of all knowledge.

Total pageviews in year-over-year comparison, 2013-2018 (also available separately for desktop and mobile)
Pageviews since 2013.
Metrics Monthly
(May 2018)
year-over-year change
Interactions[r 1] 17.6 B N/A
Pageviews[r 2][r 3] 15.6 B +0%
… Desktop[r 2][r 3] 7.0 B -10.0%
… Mobile Web[r 2] 8.3 B +11%
… Global North[r 2][r 3] 11.8 B -0.7%
—Desktop previews[r 1] 1.9 B N/A
Unique Devices (all Wikipedias) 1.56 B +7%
Android Uniques (June) 4.85 M -14.92%
iOS Uniques N/A N/A
Android Installs (June) 14.24 k/d -14.45%
iOS Downloads[r 4] 2.98 k/d -31.55%
Updated July 10, 2018. For some analysis of longer-term trends, see also the quarterly core Audiences metrics overview for Q3 and other Readership metrics reports. More information about the Android app's metrics can be found in this overview.
  1. 1.0 1.1 Normalized to 30 days/month
  2. 2.0 2.1 2.2 2.3 From projectview_hourly/pageview_hourly, normalized to 30 days/month
  3. 3.0 3.1 3.2 Corrected for spurious IE7 views from some countries
  4. Via App Annie (first-time downloads from the app store; does not includes updates or installs on an additional device using the same account).May contain Volume Purchase Program downloads and possibly some artifacts on rare occasions.

Metrics analysis[edit]

The change toward a positive year-over-year trend in pageviews continued this month: The May 2018 number surpassed May 2017 slightly (by 0.4% to be more exact).

In April, we completed the rollout of the page previews feature to the desktop version of all Wikipedias. Starting this month, we are including the number of pages previewed (on desktop, so far) alongside the number of pages viewed in this report. The sum of both numbers is reported as “page interactions” for now.  

Community Tech[edit]

Technical work supporting the core community of the Wikimedia projects

Technical Program Management[edit]

A support team in Audiences dedicated to guiding delivery processes and facilitating team health through good practices.

Page: Audiences Technical Program Management

Lead: Grace Gellerman


Wikidata is a free and open knowledge base that can be read and edited by both humans and machines. This project is maintained by the Software Development & Engineering department at Wikimedia Deutschland.


WMDE Fiscal Year 2016

WMDE Fiscal Year 2017