Growth/Newsletters/24

Growth team newsletter #24

Welcome to the twenty-fourth newsletter from the Growth team!

Newcomer experience projects

The Growth team partnered with other WMF teams to conduct several experiments around increasing account creation and new editor retention. Results from four of these experiments are now available:

• Thank you pages & banners - Encourage donors to create accounts through thank you pages and banners.
• Marketing experiment - Run ads on-wiki and off-wiki to see how this impacts account activation.
• "Add an image" GLAM events - Host GLAM events that focus on using the "Add an image" tool.
• Welcome emails - Experiment sending welcome emails to newly created accounts.

Newcomer tasks

• Several communities suggested improving "add a link", by suggesting underlinked articles first. We released this change to Growth pilot wikis. We will review the data and collect feedback before considering releasing it to more wikis. [1]
• The deployment of the "add a link" to all Wikipedias is still in progress. Suggested links use a prediction model, which has to be trained. The deployments will resume after we finish training all models. [2]

Mentorship

• When someone wants to signup as a mentor, they are now informed if they don't meet the defined criteria. [3]
• Workshop hosts asked us to have workshop attendees assigned to them. They can soon use a custom URL parameter. This way, workshop hosts will continue mentoring the event's attendees after the workshop. It will be available in February. [4]
• Have you considered to help new editors on your wiki, by signing up to be a Mentor?
  • Please visit Special:MentorDashboard to check on the conditions to be a mentor, and sign up.
  • If your wiki does not have Mentorship enabled, consider setting it up. The Growth team can provide advice and assist as needed. Please ping Trizek (WMF) for assistance.

Other news

• In Special:SpecialPages, Growth experiments now have their own section. [5]
• This newsletter will have a new publication period, 6 times a year: January, March, May, July, September, November.

Translations

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