File:Analysis of Clickthrough Rates and User Preferred Languages on Wikipedia Portal.pdf
Original file (1,275 × 1,650 pixels, file size: 1.89 MB, MIME type: application/pdf, 7 pages)
|This file is from Wikimedia Commons and may be used by other projects. The description on its file description page there is shown below.|
|DescriptionAnalysis of Clickthrough Rates and User Preferred Languages on Wikipedia Portal.pdf||
English: The Wikimedia Foundation (WMF) is dedicated to encouraging the growth, development, and distribution of free, multilingual, educational content. WMF operates Wikipedia, a project to build free encyclopedias in all languages of the world. For the Discovery Department's Portal team (tasked with making the wikipedia.org a more engaging and friendlier portal to free knowledge), it is important that all visitors, regardless of language, receive a more welcoming experience.
On 17 March 2016 we deployed a patch to Wikipedia Portal to log all user preferred languages. We found that approximately 70% of Wikipedia Portal visitors only have English as their preferred language, and approx. 18% set a language other than English. Around 12% of our users are multilingual (according to their browser preferences), but many of those included English.
Users whose primary language is English or who included English as a preferred language clicked through and searched at a remarkably higher rate on a daily basis than users whose primary language is another language (60% vs 50% and 50% vs 30%), but the latter group used the language links at a much higher rate than the former (10% vs 20%).In fact, English-speaking visitors' overall clickthrough rate was 12.5%-14.4% higher than non-English-speaking visitors', and were 1.3 times more likely to click through, indicating, perhaps, that increased localization efforts could better engage our non-English-speaking visitors. Based on the data and patterns observed, we strongly support and encourage the language detection and localization efforts the Portal team has begun pursuing.
Copyright in this work is either owned/co-owned by the Wikimedia Foundation or the content has been licensed to the Wikimedia Foundation. The uploader asserts that they are acting as an agent for the Wikimedia Foundation in uploading this content. In reusing this media under the specified license, please attribute the creator.
|This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license.|
CC BY-SA 4.0 Creative Commons Attribution-Share Alike 4.0 true
™ Wikimedia Foundation, Inc.
This file is (or includes) one of the official logos or designs used by the Wikimedia Foundation or by one of its projects. Use of the Wikimedia logos and trademarks is subject to the Wikimedia trademark policy and visual identity guidelines, and may require permission.
24 March 2016
Click on a date/time to view the file as it appeared at that time.
|current||19:51, 25 March 2016||1,275 × 1,650, 7 pages (1.89 MB)||MPopov (WMF)||User created page with UploadWizard|
This file contains additional information, probably added from the digital camera or scanner used to create or digitize it.
If the file has been modified from its original state, some details may not fully reflect the modified file.
|Short title||Wikipedia Portal Clickthrough Rates by User Language|
|Software used||LaTeX with hyperref package|
|Page size||612 x 792 pts (letter)|
|Version of PDF format||1.5|