Contributors/Metrics

Like any team, the Editing department will do better if we have a set of clear, well-thought-out performance indicators that we can use to evaluate our work.

Key metrics

All these metrics are current calculated using manual queries on our editor month table. Historical values are available in an online spreadsheet.

Phenomenon	Metric(s) and rationale	Definition	Rationale
Community size	Active editors	Number of registered users who made at least 5 edits in content namespaces across all Wikimedia projects in a given month. (more,see also)	The standard, Foundation-wide barometer for the health of the contributor community.
New editor intake	New active editors	The subset of active editors in a given month who signed up for their account in that same month. (more)
Editing activity	Non-bot edits	The number of edits made to all namespaces on all Wikimedia projects by users not identified as bots.
Mobile editing activity	Mobile edits	The subset of non-bot edits which are tagged as made through either a mobile web or mobile app interface.	Tracks the success of mobile editing, a Foundation priority.

Consumers

• WMF quarterly reports
• Editing team quarterly reviews
• Audiences updates page
• Wikistats 2.0?

Considerations

Some of these metrics, like global active editors and global mobile edits, are mostly out of our control. If we see, say, the global active editors number trend upwards over 6 months around the time we roll out a headline new feature, we have very little way to know if the new feature was responsible and many reasons to suspect that it wasn't (because so many other thing influence the metric). Whether they go up or down or stay flat, such metrics are interesting but not actionable. As Aaron Halfaker puts it, we might build a great windmill and write it off as a failure because the wind isn't blowing (or the reverse).

So, these numbers have limitations as metrics for our department. However, there's no question that it's highly important for the WMF and for the movement as a whole to have these numbers, and it doesn't seem that there's any better team to take responsibility for them than us.

However, there may still be opportunities to pick better metrics within these constraints. For example, focusing on rates (like the rate at which editors who've registered become contributors) instead of absolute numbers could take the high level "winds" (e.g. people's interest in Wikimedia projects) as given and focuses instead on how efficiently we convert them into our desired outcomes.

In addition, Editing contains a fairly heterogeneous group of teams. It not clear that one metric, or four, can be an actionable guide for all of them at once.

Barometer projects

Sometimes it's necessary or desirable to track individual projects rather than global numbers. However, it's always impossible to track hundreds of projects individually, so it's helpful to have a list of specific projects which we focus on. There are a number of considerations involved:

• Large size, which makes the data less noisy.
• Mix of mature and developing projects.
• Global diversity
• Mix of Latin and non-Latin scripts

One very simple solution is the six Wikipedias in the official languages of the United Nation.

List, plus May 2015 active contributors and rank thereby:

• English Wikipedia (31 601, 1st)
• French Wikipedia (4 602, 3rd)
• Spanish Wikipedia (4 318, 4th)
• Russian Wikipedia (3 315, 6th)
• Chinese Wikipedia (2 378, 8th)
• Arabic Wikipedia (944, 12th)
• Should we also include Commons? It's not clear that most metrics will apply well to it.

Other possible metrics

Metric	Notes	Breakdowns
Editing activity	Labor hours based on session duration
New editor activation rate	Almost all of the change seems to be driven by changes in registrations, not in new active editors. The absolute number of new active editors would avoid this problem.
Reactivated editors	A component of active editors.	Project
Recurring editors	A component of active editors.	Project
Surviving new editors	A component of active editors.	Project
Surviving pages created	New pages in main namespace not deleted within 48 hours (not long enough for AfD or prod on en.wiki)?	Project
Surviving uploads	Uploads (to Commons only? would exclude fair use images, etc.) not deleted within 48 hours?
Content richness index?	Density of desirable features like (1) citations, (2) wikilinks, (3) media, and (4) templates. Denominator: words? bytes? (but that would hurt e.g. Chinese) characters? (but that would privilege Chinese, I think)	Project

Metrics selected by others

Apr–Jun 2015 quarterly report

Here.

• Participation
  • Sign-ups
  • New editors
  • Active editors
• Content
  • New articles
  • Edits

See also

• Analytics/Metric definitions