It is possible, with HTTP, to compress individual pages served. Both the browser and the server must support it, and it is normally negotiated, (with uncompressed version available). This is on by default if PHP has zlib support enabled (no Apache mods are required). The negligible CPU time spent compressing on the server is dwarfed by things like loading the PHP scripts, and the bandwidth savings are considerable.
On or about 2004-02-20 the old table and archive table were changed to allow some articles in the history table to be compressed. Old entries marked with old_flags="gzip" have their old_text compressed with zlib's deflate algorithm, with no header bytes. PHP's gzinflate() will accept this text plainly; in Perl etc set the window size to -MAX_WSIZE to disable the header bytes.
It is also possible to compress the history table in a way which exploits the similar data in the different versions, such as Reverse diff version control. See History compression for some actual numbers.