Reading/Strategy/Strategy Process/Testing

About


We have narrowed down our strategic possibilities for the Wikimedia Reading audience vertical to the following four main strategies. Note that these strategies apply to the experiences hosted on Wikimedia platforms and apps.


 * Optimize the UX of Wikipedia for emerging platforms and experiences. making Wikipedia content equally easily accessible with an enjoyable reading experience across different devices and channels.


 * Allow readers to interact with content and each other. adding a further layer of engagement by offering different types of interaction with content rather than passive reading


 * Create deep-dive (guided) educational experience. making it easy for knowledge seekers to find information they are looking for easily and in an understandable way. i.e: I can effeciently learn about semiconductors without being an engineer.


 * Create a reading experience tailored for users in the Global South.

How can you contribute?
Below are tests that we plan to conduct to determine the viability of these strategies. Take a moment to read and see if it makes sense? Would you like to suggest an alternate test, or add different details to the suggested tests.

Tests marked in bold are tentatively planned for Q2 FY 2015-2016 (October - December, 2015).

Tests

 * Small directional test: A short term test with clear result
 * Large effort test: A more detailed detailed test that results in different indicators

Create a reading experience tailored for users in the Global South
Important note: Reading is committed to expanding access in the Global South. The strategic tests for the Global South strategic option largely aid in understanding the degree of the challenge and how rapidly we can scale up offerings in the Global South.