Wikimedia Research/Growth

This page links to information about the Growth team in general, and has links to the design research done to answer questions in support of the Growth team's goals.

Growth
The purpose of the Growth team is to find ways to attract and retain Wikipedia editors. The team launched on April 16, 2012 as the "Editor Engagement Experiments" team, and in 2013 changed its name to more clearly reflect its goal (rather than our methodology).
 * Acquisition of new users:
 * Editor campaign
 * Anonymous editor acquisition
 * Account creation user experience
 * Research: Observing average web users creating accounts
 * Login redesign
 * Timestamp position modification

Activation & Retention of new users:
 * Guided tours
 * Onboarding new Wikipedians
 * Wikipedia article creation and a new Draft namespace
 * Post-edit feedback
 * Task suggestions

Reactivation of existing users:
 * Necromancy