Inuka team/gpe

Introduction
Millions of people for emerging markets inside dey come online for de first time. E be imperative say wanna projects dey support den welcome fresh readers plus access to knowledge wey dey match how dem dey consume content for de internet top.

De Wikimedia Foundation Inuka team, (na e be New Readers product team) dem form am for July 2019 inside wey e be part of de Product department. De team hin mission be say e go deliver compelling experiences give Wikipedia readers for emerging markets inside, wey go drive increased adoption den retention of Wikipedia for areas where internet use dey grow rapidly.

Why de name Inuka?
Inuka be Kiswahili word wey dey mean "to rise". Wanna team hin mission be say we go raise de relevance of Wikipedia den oda Wikimedia project dema content, for readers for Emerging Markets inside wey no dey access am yet. We choose say we go use name wey comot language wey dem dey speak for part of emerging markets inside, for Africa inside, wey e be way wey go kai we for de audience we dey want reach plus wanna product choices. E be aspirational, den dey kai de team say everytin we dey build or implement, fit dey take we towards de goal of raising worldwide readership.

Mission

 * Dem dey deliver compelling experiences for Wikipedia readers for emerging markets, dem dey drive increased adoption den retention for Wikipedia.

Team Principles
Below, be sum of wanna team principles, de tym wey we dey design den build products give people for Emerging Markets:


 * Build give mobile-first experiences
 * Explore fresh form factors
 * Short term
 * Multi-lingual
 * Global
 * Diverse
 * Emerging Markets centric
 * Content Enablers
 * Meet users wer dem dey

Inuka Team Projects

 * Wikistories e dey make editors create short, visual den reliable knowledge wey comot Wikipedia for quick consumption den dem dey share am easy. E go fit generate content for visual format inside so say dem go capture den distribute encyclopedic knowledge wey be less suitable give long form articles. Dis fresh form of content contribution go take into account de constraints editors for emerging digital communities dey face when dem dey contribute content, den make am easier/more welcoming dem go contribute to knowledge successfully thru mobile phones.

Wikipedia Preview allows Wikipedia content to be available as contextual information on 3rd party websites. Wikipedia Preview on partner websites would allow their readers to gain context while reading their pages and help people gain contextual knowledge from Wikipedia without necessarily clicking through to Wikipedia and learn more on Wikipedia with the option being available to read more on Wikipedia. Similar to page previews but for external sites. The code can be integrated into the site or if the external site uses Wordpress then they can use the Wordpress plugin. https://wordpress.org/plugins/wikipedia-preview/ Read more; https://www.mediawiki.org/wiki/Wikipedia_Preview
 * Wikipedia for KAIOS a Wikipedia reading app for smart feature phones. Released in 2 versions - 1) for India 2) for rest of the world. Short video of the app.

Design Research

 * Wikistories Qualitative user research with clickable Wikistories prototypes in Indonesia with existing contributors gathered feedback from Indonesian editor communities on early concepts and designs for Wikistories, focusing on the experiences of potential Wikistories creators coming from the editing community
 * Qualitative user research with clickable Wikistories prototypes in Kenya, Nigeria and South Africa with new/potential contributors investigated the behavior of content creators and consumers in three African countries with distinct user behaviors and context especially relating to Wikimedia.
 * Qualitative research in India to understand why and how these users use these phones. We learnt that users chose to purchase these phones because they're affordable and allow access to apps like smartphones do. We also learned the challenges they face trying to read Wikipedia within the native mobile browser. Challenges included ability to scroll through content, text size on the screen, searching for content and lack of awareness that Wikipedia content is available in multiple languages

Follow our work

 * Monthly/Quarterly status updates on project pages Wikistories, Wikipedia Preview, Wikipedia for KAIOS
 * What we are doing currently