Translations:Growth/Analytics updates/EditorJourney initial report/12/en


 * Mobile vs. desktop: overall, most users create their account (and therefore begin their journey as an account holder) from a reading context, with only 17% of users creating their account from editing context. This is different on mobile, where 36.5% of all users find themselves in the editing context after account creation. We suspect this difference on mobile is largely driven by a full-page overlay asking users to register when they try to edit on mobile without logging in.
 * Welcome messages: 17.9% of Korean users visit their User Talk page immediately after creating their account. Korean Wikipedia automatically posts a welcome messages to all new User Talk pages, and this suggests that these are quite often being read immediately. Czech Wikipedia does not post such a message, and the corresponding number there is 1.0%, showing that the Korean welcome message is attracting a substantial share of newcomers. In the future, we will be able to analyze whether those newcomers follow any of the posted links.
 * Help pages:
 * Large numbers of users view help or policy pages on their first day: 41.5% in Czech and 27.8% in Korean. This gives us a sense of how many users are trying to find help, and we will be able to look into exactly which help pages are most popular, with an eye toward improving those and seeing if they are associated with editing success.
 * 8.3% of Czech users visit a help page immediately after creating their account.
 * Looking for a starting place: large numbers of users view their own User or User Talk page on their first day: 33.8% in Czech and 39.3% in Korean. This is much higher than expected, especially in Czech Wikipedia, where there is no automated welcome message attracting users to those pages. We hypothesize that new users are looking for some sort of "homepage", "dashboard", or "profile page" where they can orient themselves and begin their work. This finding may guide the Growth team to attach new features to the "User" page – a natural starting place for a newcomer to a website.
 * Editing challenges: a majority of new users open an editor on their first day – but about a quarter of them do not go on to save an edit during that time. This quantifies an important target group for interventions like the Help Panel, which gives users help while the editor is open.