Analytics/Research and Data/2014-15 Goals

Strategy

 * Uplevel/communicate R&D process (TN/DT)
 * Consulting model
 * Embedded model
 * Participation in Ideation process


 * ldentify Upcoming Product Ideas to collaborate on
 * Wikipedia Production model Creation/Implementation (AH, DT, LZ)
 * Data Survey (what data we have; what data we need) (TN, DT)

Focus areas

 * Participation
 * Power Editors (Who are our Editors) (LZ)
 * Anon acquisition research for Growth (AH)
 * Mobile app adoption / participation trends (DT)
 * Predictive models of editor activation / retention (LZ)
 * Complete set of definitions and supportive analysis for participation metrics (DT, AH)
 * Registration and edit funnel metrics
 * VE Abandonment Rate
 * Other UX Metrics (as documented)


 * Readership
 * Start recruiting on readership research position (DT)
 * Readership metrics: definitions, data requirements and supportive analysis (OK)
 * Mobile & overall traffic trends (OK)
 * Special project: aggregation/anonymization of traffic data (external collaboration) (DT, OK)


 * Fundraising
 * F/T fundraising research analyst on-board (new hire)

Outreach/Collab

 * Metrics standardization: socialize Vital Signs MVP with the community, feedback/evaluation of metric definitions (DT, AH)
 * Outreach: CSCW '15 workshop proposal submitted
 * Collaborate with UX and grantmaking on launch of research internship program (Summer 2015 Start)

Q2: Oct - Dec 2014

 * Metrics standardization: all metric definitions for participation implemented in Vital Signs
 * Metrics standardization: high-level production metrics (beyond AE)
 * Expand research capacity: F/T traffic research analyst
 * Readership metrics: metrics integrated in Vital Signs, feedback/evaluation of metric definitions
 * Publish and socialize aggregate/anonymized traffic data
 * Focus areas: notification experiments with Growth -- have they signed off?
 * Focus areas: microcontributions research for Mobile -- have they signed off?
 * Predictive models of editor activation / retention (cont'd)