Growth/Newsletters/26

One million Suggested Edits
We passed the 1 million Suggested edits milestone in late April!
 * The Suggested edits feature (AKA Newcomer tasks) increase newcomer activation by ~12%, which flows on through to increased retention. [ 2]
 * Suggested edits increase the number of edits newcomers complete in their first two weeks and have a relatively low revert rate. [ 3]
 * Suggested edits are available on all Wikipedia language editions.
 * Newer Suggested edits, like Add a link and Add an image, aren’t yet deployed to all wikis, but these structured tasks further increase the probability that newcomers will make their first edit. [ 4]

Growth team annual planning

 * We shared an overview of Growth annual planning ideas, and have started community discussion about these potential projects. Like other Wikimedia Foundation teams, Growth's annual plan covers the fiscal year, from July 1st to June 30.

Positive reinforcement

 * The new Impact module was released to Growth pilot wikis in December 2022, and we are now scaling the feature to another ten wikis. [ 4]
 * The Leveling up features are deployed at our pilot wikis.
 * The Personalized praise features were deployed at our pilot wikis on May 24. Mentors at pilot wikis will start to receive notifications weekly when they have “praise-worthy” mentees. Mentors can configure their notification preferences or disable these notifications.

Add an image

 * We are creating a new section-level variation of the “add an image” task. We have tested the accuracy of suggestions, and the development of this new task is well-underway.[ 5]

Research

 * We completed a research project about The "Thank" button use on wikis: Thanks usage. Our quick analysis does not find a clear signal that the wider availability of the feature resulted in more edits being thanked.

Meetings with the community

 * Several Growth team engineers presented Growth related topics to the Hackathon
 * Ankan attended WikiConference India 2023. A summary of the event is available on Growth’s Community events report page.

Other changes

 * Filter AND for Suggested edits will be removed from pilot wikis. We observed that newcomers were leaving the wiki after using this feature. https://phabricator.wikimedia.org/T305408#8719080
 * On May 1st, we scaled Growth features to 100% of new accounts at German Wikipedia.The community, supported by Wikimedia Deutschland was conducting their own analysis of Growth features and Mentorship.
 * We progressively rollout Add a link to more wikis. It is done by language code alphabetical order, and letter J is now deployed.
 * The Growth team helped fulfill a long-standing request to add Notifications for user page edits (T3876). This was the fourth most voted for item in the 2023 Community Wishlist.