Translations:Growth/Personalized first day/Newcomer tasks/Experiment analysis, November 2020/50/en

Need for positive reinforcement: the results showed that the Growth features primarily impact activation – getting newcomers to make their first edit – as opposed to retention. The features only seemed to increase retention because they increased activation. The Growth team should think about what we can add to the features to encourage newcomers to return after making their first edits. Thus, we are planning work on "positive reinforcement" this year. This will add milestones and statistics, so that newcomers can get excited about their progress and impact.