New Editor Experiences/ja

（韓国・チェコ調査の最終報告書）

新人編集者の経験 New Editor Experiences は2017年から2018年のウィキメディア財団のプロジェクトで、中規模のウィキペディア群で新人編集者を勧誘し留まってもらう方法の調査を目指しました.



この調査実施には、新人編集者当人の経験や、その人たちの協働作業の相手として経験値のある編集者の体験について、踏み込んで学ぶことを重視しました. 我々はまず韓国とチェコで設計調査に取りかかり、朝鮮語版とチェコ語版のウィキペディアで活動する編集者合計64人から聞き取りをしました.

2017年8月に調査結果を発表し、WMF職員、チェコおよび韓国のコミュニティそれぞれの参加者を交えて一連のディスカッションとワークショップを継続した成果として、製品に対する具体的な推奨事項一式をまとめることができました.

この作業を下敷きにして Growth チームを2018年に立ち上げ、優先課題と戦略を築きました.

調査方法

 * 詳細記事: m:Research:New editor experiences, 2017

Our design research was conducted from May to July 2017 with the help of a firm called Reboot. We conducted in-person interviews with new editors, as well as with experienced editors who frequently interacted with new editors.

Our research focused on the Korean Wikipedia (we traveled to South Korea May 17–30 and did 30 interviews) and the Czech Wikipedia (we traveled to the Czech Republic June 13–27 and did 34 interviews). For details of how these were selected, see community selection.

当チームの調査方法の詳細は、4月にまとめた research framework をご参照ください.

調査と気づき
調査に基づき、以下の鍵となる発見を発展させました. より詳しい情報は、をご参照ください.


 * 1) People edit Wikipedia for diverse reasons, most of which serve purposes beyond editing Wikipedia.
 * 2) Wikipedia's prominence is both its greatest strength and greatest weakness for attracting new editors.
 * 3) Inspiring, trusted, and well-connected intermediaries are a critical asset in recruiting and supporting new editors.
 * 4) As readers, many editors see the Korean and Czech Wikipedia as limited, and seamlessly supplement their information with more comprehensive or deep sources. This means that as editors, they are less likely to contribute to those Wikipedias because the content gap that needs to be filled feels too large. This perception creates a vicious cycle that prevents medium-sized wikis from reaching a critical mass of value.
 * 5) The complexity and separation of how Wikipedia is made, and the community behind it, make it difficult to convert readers to editors, and new editors to experienced editors.
 * 6) People must be confident in their content knowledge to edit Wikipedia.
 * 7) Successful editors tend to build their 'contribution skills' through iterative, progressive learning in safe spaces where the stakes are lower.
 * 8) New editors' greatest challenges are not technical but conceptual. They struggle to learn Wikipedia's policies and how to shape content "the Wikipedia way".
 * 9) Editing processes and the mechanisms that support them (e.g. communication with other editors, help pages) are not intuitive or discoverable, making it difficult for new editors to learn and progress.
 * 10) New editors go outside Wikipedia for help because they prefer targeted, and sometimes personal, support.
 * 11) The way in which a piece of feedback is framed is critical to whether it encourages new editors to continue the Wikipedia journey or disempowers and discourages them from further contributions.

Focuses
Based on the research findings and consultations with members of the Czech and Korean communities, the core team has provisionally selected the following two focuses as the priorities to address.


 *  Conceptual understanding of Wikipedia  (findings 8 and 5)
 * Progressive pathways to editing (findings 7 and 9)

In a similar fashion, the team selected the following tactics as the most promising way to address the focuses above:


 * In-context help: automatically presenting new users with small doses of help relevant to the activity they are doing at that moment.
 * Human help and mentorship: one-on-one help from an experienced editor, whether in person or online.
 * Task recommendations: recommendations for specific tasks (including micro-contributions) new editors can do based on their interests, abilities, or recent contributions.



Team members
This project was been managed by lead design researcher Abbey Ripstra and product analyst Neil Patel Quinn. Its executive sponsor was chief product officer Toby Negrin.

Major contributors to the project included:
 * Amir Aharoni, product analyst
 * Juliet Barbara, communications director
 * Daisy Chen, design researcher
 * María Cruz, communications and outreach product manager
 * Benoît Evellin, community relations specialist
 * James Forrester, senior product manager
 * Grace Gellerman, program manager
 * Aaron Halfaker, principal research scientist
 * Rita Ho, senior user experience designer
 * Yongmin Hong, 韓国コミュニティ大使
 * Sati Houston, grants impact strategist
 * Pau Giner, senior user experience designer
 * Melody Kramer, audience development manager
 * Joe Mattazoni, 製品マネージャー
 * Jonathan Morgan, senior design researcher
 * Ed Sanders, principal software engineer
 * Sherry Snyder, コミュニティ連絡員
 * Alex Stinson, コミュニティプログラム戦略分析
 * Martin Urbanec, チェコのコミュニティ大使, Wikimedia Česká republika
 * Ben Vershbow, 主任プログラム管理者
 * Nick Wilson, コミュニティ連絡員

チェコおよび韓国で調査を行った担当チームの情報は、メタにあるmeta:Research:New Editor Experiences, 2017をご参照ください.

コンセプトの開発
A number of WMF teams and community members will be participating in a series of workshops planned for September–November 2017 to explore issues and solutions.

In particularly, the WMF Contributors team plans to build on this research with product development work in the current fiscal year, as part of their annual plan. The technical tools developed may be directed at new contributors or at experienced editors who interact with them, or both.

新人編集者が克服すべきこと
上記の調査終了とコンセプト開発ワークショップの開催後、フォローアップの調査企画を「新人編集者は何を克服すべきか？」"What do new editors need to succeed?" と題して実施しました. この作業の成果として、新人編集者が利用者としての道のりを進み、やがてウィキペディアにコンテンツを投稿するとして、どのようなニーズ、越えなければならない課題があるか、詳細な一覧にまとまりました. この作業には、解決策を築く Growth チームの支援を受けました.

当調査の構成は2段階
All this content was organized and summarized to create the design tools below.
 * Listing the challenges and then defining the needs of new editors as they move through their user journey to begin contributing content to Wikipedias. This was done by reviewing all the notes documents from field interviews with new editors in Czech Republic and South Korea, and pulling out the more detailed challenges and needs that informed the research findings described above.
 * Working with our ambassadors and the mentors in Czech, Korean and French Wikipedia communities who provided:
 * lists of the questions new editors ask, arranged by frequency (very frequent, frequent, and not frequent)
 * lists of the challenges that the same mentors from the same communities perceive new editors having(also arranged by frequency).

成果物

 * 新人編集者のニーズとは、利用者としての道のりを進み、やがて投稿を始めるまで変化します. フィールドリサーチで聞き取った内容のメモに基づいて作成.
 * 新人編集者のニーズの概要として、チェコ語版、朝鮮語版、フランス語版の各ウィキペディアのコミュニティで指導役（メンター）が認識して共有した内容.

関連項目

 * 新しい閲覧者 New Readers とは、やはり部門横断型のプロジェクトとして文脈の探究と製品ならびにプログラム開発の両面が関与
 * Research:Codex/新人編集者
 * Growth チーム