Growth/Article creation for new editors

'''This is a potential project that would focus on improving onboarding of newcomers interested in article creation. This project is not currently prioritized; this page is intended to gather and refine ideas.'''

Growth tools currently encourage newcomers to try small edits before diving into article creation, yet many newcomers still attempt to create an article right away. If this project is prioritized, we will work on ways to better onboard newcomers that register with an intention to create an article.

Current status

 * 2022-12-08: Meeting with English Wikipedia New pages patrol representatives
 * 2023-01-19: Meeting with English Wikipedia New pages patrol representatives
 * 2023-05-04: Moderators conversation discussing Contributor experience 1.2
 * 2023-05-16: Initiate community consultation about this potential project and Growth's 2023-2024 Annual Plan
 * Next: Continue to discuss community ideas, gather other interested stakeholders, determine when research can be scoped in

User story
As a new editor interested in article creation, I want the proactive guidance and support I need to be successful, because I'll be more likely to continue editing if my initial contributions aren't reverted or deleted.

Who is this project meant to serve? Good faith newcomers on Wikipedia who are primarily interested in article creation. About 28% of newly registered users who complete the Welcome Survey indicate that they have created an account specifically to create a new article. This is the population we hope to initially focus on.

There are many types of newcomers who come to the wikis, some looking to make good faith edits and others who simply want to vandalize, spam, or make bad faith edits. However, this good faith / bad faith distinction is perhaps too simplistic as there are also many newcomers who are want to make "good faith" edits, but don't understand core Wikipedia principles and guidelines around notability, conflict of interest, neutral point of view, etc. These newcomers need additional guidance or they end up frustrated and disappointed when their edits or articles get reverted or deleted. Because they aren't receiving the proactive guidance they need, they end up creating additional work for content moderators who need to provide reactive guidance which may not always be well-received.

Previous research identified. Below is an exploration into how this project might impact these personas: The Growth team works on tools that are meant for new editors, with the objective to improve newcomer activation and retention. However, it's important to recognize that edits made by newcomers are then reviewed by experienced editors. So we will also need to consider the patrolling burden associated with newcomer edits, especially around new article creation. The following experienced editor perspective should therefore be considered, although these use cases may represent work needed outside of the scope of this project:

As an experienced editor who interacts with newcomers during the article creation process,


 * I want tools that help quickly identify submissions appropriate for the encyclopedia
 * I want tools to help quickly assist newcomers when their submissions require additional work
 * I want tools to quickly process submissions that are not suitable for Wikipedia in a way that is newcomer-friendly
 * I want access to better metrics to help quantify the work done by myself and other patrollers because I want to use my time and expertise efficiently and effectively.

Goals
We want to:


 * Make sure good faith newcomers with appropriate article ideas can successfully publish their article
 * Provide guidance so that good faith newcomers are more successful when creating articles
 * Retain good faith newcomers and provide a good experience, even if their article idea isn't notable or appropriate for Wikipedia
 * Minimize the number of articles and drafts created that are not notable or not suitable for Wikipedia to help reduce content moderation burden

We don't want to:


 * Restrict article creation further or change user access levels
 * Create a process that limits bad faith article additions, but unintentionally also limits good faith article additions or reduces newcomer retention

Community discussion
Many smaller wikis are eager for more content and could benefit from improved onboarding for article creation. Some larger wikis are eager for better onboarding for article creation to help with newcomer retention and to help reduce the burden of patrolling low quality articles. Below are links to some of the community discussions and ideas that have been shared with the Growth team.

Community discussions:

 * English Wikipedia:
 * Newcomer experience + new article
 * Article creation hypothesis

Initial ideas:

 * New user article flowchart (from Kudpung)
 * New landing page proposal (from Novem Linguae and Kudpung)
 * Vision for a better Article Wizard (from Sdkb‎)
 * Create a special page for starting a new article (from Tgr)
 * Reference requirement for new article creation (2023 Wishlist proposal from Mega809, ranked #26 out of 182 proposals)

Initial data

 * Across all Wikipedias from November 1, 2021 to October 31, 2022, about 4.26% of new articles created, are created by accounts that are less than 30 days old
 * About 28% of newly registered users who complete the Welcome Survey indicate that they have created an account specifically to create a new article.

Open questions

 * Of the newly registered users who indicate that they have created an account specifically to create a new article, what percentage go on to create an article within 30 days?
 * How does that compare to the newcomers who select a different reason for creating an account?
 * How does that compare to the newcomers who don't complete the welcome survey?


 * What percentage of articles created by newcomers are ultimately deleted?
 * Of the deleted articles created by newcomers, what percentage of deletions are related to notability or lack of references?

Research plan
TBD. No research is currently planned, but ideally this project could be guided by research that looks at newcomers and article creation at several different language Wikipedias of varying sizes. A project of this scope should also include both qualitative and qualitative analysis and user testing.


 * Quantitative analysis to answer open questions.
 * Qualitative interviews with newcomers who successfully publish a first article.
 * Qualitative interviews with newcomers who do not successfully publish a first article.
 * User testing study reviewing mockups and interactive prototypes with new editors.

Design

 * TBD

Measurement

 * TBD