Inuka team/he

הקדמה
מיליוני בני אדם בשווקים המתעוררים לומדים לראשונה להכיר את העולם המקוון. חשוב שהמיזמים שלנו יקבלו את פני הקוראים החדשים בגישה שמתאימה לאופן שבו הם צורכים מידע באינטרנט.

צוות "אינוקה" של קרן ויקימדיה (בשמו הקודם "צוות הקוראים החדשים") הוקם ביולי 2019 כחלק ממחלקת המוצרים. משימת הצוות היא להפיץ חוויות בעלות משמעות לקוראים בשווקים המתעוררים, כדי להגביר ולחזק את ויקיפדיה באזורים בהם השימוש באינטרנט מתעצם בקצב מהיר.

משמעות השם אינוקה
"אינוקה" בשפת סווהילי פירושו "לקום". משימת הצוות שלנו היא להעלות את הרלוונטיות של התכנים בוויקיפדיה ובשאר מיזמי ויקימדיה עבור קוראים הנמצאים בשווקים המתעוררים, אותם קוראים שעדיין לא נחשפו לתכנים אלה. בחרנו להשתמש בשם משפה שמדוברת בחלק מהשווקים המתעוררים באפריקה, כדי להזכיר לעצמנו מי הקהל שאליו אנחנו שואפים להגיע. זוהי שאיפתנו וכך אנחנו זוכרים שכל מה שאנחנו עושים אמור לקרב אותנו למטרה, שהיא יותר קוראים בעוד ועוד חלקים של העולם.

Team Principles
When designing and building products for people in Emerging Markets, this team will:


 * Focus on emerging markets readers
 * Build for mobile-first experiences
 * Explore new form factors

עדכון רבעוני
 Q2 2020/2021 


 * Release the Wikipedia app for KaiOS on the KaiStore, to users around the world where KaiOS phones are available
 * Run a usability study in India where we learned of the challenges users were facing within the app. The main areas for improvement were in the search experience, and simplifying the onboarding process and allowing easier use of the feature that allows changing text size
 * Had 1.6 million app downloads at the end of Q2


 * Websites can now integrate Wikipedia Preview by following the instructions on GitHub: https://github.com/wikimedia/wikipedia-preview

Education


 * Kicked off design research with education experts in government, international NGOs and edtech companies

 Q1 2020/2021 


 * Released the first version of the Wikipedia app to KaiOS users in India who use JioPhones.
 * Introduced support for RTL languages
 * Updated copy for onboarding
 * Improved image gallery
 * Performance and security optimizations


 * Created a demo site to demonstrate how Wikipedia Preview (WP) works. The site shows how Wikipedia Preview works in multiple languages, both LTR and RTL. This experience is best seen on a mobile phone.
 * Updated the Wikipedia Preview design style to improve how the Wikipedia logo and icons are displayed

Education


 * Framing what research we can carry out with educators, teachers and parents to identify product interventions.

Q4 2019/2020


 * Introduced a feature where when KaiOS users in India want to select their preferred language, regional languages are shown first on the list https://phabricator.wikimedia.org/T247255
 * Fixes to support how the app works on Jiophone 2 which has a qwerty keyboard rather than a candybar keyboard https://phabricator.wikimedia.org/T248285 https://phabricator.wikimedia.org/T248443 https://phabricator.wikimedia.org/T250642
 * Allow users to provide feedback from within the app https://phabricator.wikimedia.org/T236317


 * User testing on how users would discover that Wikipedia Preview is available on a website
 * Began framing what the Wikipedia Preview experience would look like on mobile phones https://phabricator.wikimedia.org/T250796

2020/2021 plans
The past year was focused on building the Inuka team with a designer, two engineers and a technical program manager onboarded in the third quarter. The team also spent time identifying potential opportunities and focused work on the development of the beta version of the Wikipedia app for KaiOS.

In the 2020/2021 fiscal year, the team's priorities are:


 * To launch the beta version of the Wikipedia for KaiOS app. You can follow the progress of work on KaiOS on phabricator with the tag #kaios-wikipedia-app
 * To extend Wikipedia access to 3rd party sites through the development and piloting of Wikipedia Preview which shows previews of Wikipedia content
 * Work with communities to understand how we can serve readers in emerging markets better
 * Explore what contributions the team can make to Education based on the impacts of covid on the education sector

2019/2020 plans
In the 2019/2020 fiscal year, the team's priority is to add new form factors and localized content to substantially extend product experiences in order to grow readership worldwide.

The team plans to do this in the following ways:


 * 1) Design a custom Wikipedia app experience for smart feature phones
 * 2) Partner with communities to make the mobile web main page more useful to readers in Emerging Markets through new tools
 * 3) Extend Wikipedia experiences to external products

Initiative 1: Design a custom Wikipedia app for smart feature phones
Smart feature phones are reported to be in 100 million devices around the world. Based on the KaiOS platform, smart feature phones allow users to experience mobile apps in a similar fashion to apps on Android/iOS.

The experience of users on the Wikipedia mobile web is challenging because of the form factor of a feature phone with a none-touch screen. The team will build an experience to allow readers to easily access written knowledge in a form that fits the device.

Initiative 2: Make the mobile web main page more useful
The mobile web main page in many smaller wiki communities hardly changes as it requires substantive effort from community members to keep it up to date on a daily basis. The main page could be a great channel for readers to discover content that is useful and meaningful to them. The team will explore features that make it possible to increase the relevance of content for readers on the main page.

Initiative 3: Extend Wikipedia experiences to external products
The team will explore and experiment with making it possible to read and interact with Wikipedia content outside of Wikipedia.