Growth/Analytics updates/EditorJourney initial report/hu

A Növekedési csapat "Az első nap megértése" projektjének részeként 2018. november 15-én, 20:00 (UTC) körül telepítettük a EditorJourney EventLogging sémát a cseh és a koreai Wikipédiára. Ez a séma a regisztráció után 24 óráig naplózza a szerkesztők összes oldalletöltését, így többet tudhatunk meg arról, hogy mit csinálnak az új szerkesztők (különös figyelmet fordítva az adatvédelem a cikkek olvasása körülre). A telepítés előtt közzétettünk egy kutatási vázlatot itt.

Ezt a munkát az a tény motiválta, hogy a legtöbb új felhasználó soha nem végez szerkesztést. Így felmerül bennünk a kérdés: "Mit csinálnak a fiókjuk létrehozása után? És hogyan segíthetünk nekik a szerkesztéshez vezető út megtalálásában?" Konkrétabban, ez az erőfeszítés ezekre a kérdésekre igyekszik választ adni:


 * Mik a leggyakoribb folyamatok, amiken a cseh és a koreai új regisztráltak átmennek az első 24 órájuk során?
 * Az újonnan regisztráltak mekkora része megy át ezen folyamatok valamelyikén?
 * Mely folyamatok vezetnek és melyek nem vezetnek el az újonnan regisztráltak szerkesztéséhez?

Különösen érdekel bennünket, hogy a felhasználók milyen mértékben próbálják ki, de hagyják abba a szerkesztést, keresnek segédinformációkat, olvasnak a Wikipédia szabályzatáról, vagy látogatják azokat az oldalakat, ahol kapcsolatba léphetnek a közösséggel. Ez az oldal a csapatunk első eredményjelentése, amit részletesebb elemzések követnek majd, melyek a kutatási vázlatban szereplő kérdésekre vonatkoznak. Íme három kérdés, melyekkel ez a jelentés foglalkozik:


 * 1) Milyen kontextusban hozzák létre az új felhasználók a fiókjukat?  Szócikket olvasnak, cikket szerkesztenek, vagy valami mást csinálnak?  Ez az a hely, ahonnan regisztrált felhasználóként az első munkamenetüket kezdik.
 * 2) Melyek az új felhasználók által tett első lépések, és a felhasználók hány százaléka hajtja végre az egyes lépéseket? Más szóval, mi az első dolog, amit a fiók létrehozása után tesznek?
 * 3) A felhasználók hány százaléka végzi el ezek közül bármelyiket a regisztrációt követő első 24 órában?
 * 4) * A főoldal megtekintése
 * 5) * Szócikk megtekintése
 * 6) * Szerkesztő megnyitása
 * 7) * Szerkesztés mentésének kísérlete
 * 8) * Szerkesztés sikeres mentése
 * 9) * Súgó vagy projekt/szabályzat oldal megtekintése
 * 10) * Egy szócikk vitalapjának megtekintése
 * 11) * Saját felhasználói oldal, vagy a felhasználói vitalap megtekintése
 * 12) * Valaki más felhasználói lapjának vagy felhasználói vitalapjának megtekintése

The data in this report is based on views for users registered on the Czech and Korean Wikipedias between November 19 and end of day (UTC) on December 17, 2018, excluding users who already have an account on a different wiki, so called "autocreated users". Several events/views that are part of the registration process, such as the Growth Team's welcome survey, have been removed. We provide an overview of what users have been doing, and are not making claims about statistical significance nor differences between user groups or Wikipedias. Instead, we present these as preliminary findings and discuss some potential next steps these findings might suggest, and will be doing a more thorough analysis in the upcoming quarter.

Toplines
'''This data substantially clarifies our understanding of newcomers: many of them notice outreach, look for help content, and a majority of them open an editor. It's good news that so many are engaged and trying to succeed, and the clarity gives us opportunities to meet them where they are, so that when they go looking for something helpful, they find it.'''


 * Mobile vs. desktop: overall, most users create their account (and therefore begin their journey as an account holder) from a reading context, with only 17% of users creating their account from editing context. This is different on mobile, where 36.5% of all users find themselves in the editing context after account creation. We suspect this difference on mobile is largely driven by a full-page overlay asking users to register when they try to edit on mobile without logging in.
 * Welcome messages: 17.9% of Korean users visit their User Talk page immediately after creating their account. Korean Wikipedia automatically posts a welcome messages to all new User Talk pages, and this suggests that these are quite often being read immediately. Czech Wikipedia does not post such a message, and the corresponding number there is 1.0%, showing that the Korean welcome message is attracting a substantial share of newcomers. In the future, we will be able to analyze whether those newcomers follow any of the posted links.
 * Help pages:
 * Large numbers of users view help or policy pages on their first day: 41.5% in Czech and 27.8% in Korean. This gives us a sense of how many users are trying to find help, and we will be able to look into exactly which help pages are most popular, with an eye toward improving those and seeing if they are associated with editing success.
 * 8.3% of Czech users visit a help page immediately after creating their account.
 * Looking for a starting place: large numbers of users view their own User or User Talk page on their first day: 33.8% in Czech and 39.3% in Korean. This is much higher than expected, especially in Czech Wikipedia, where there is no automated welcome message attracting users to those pages. We hypothesize that new users are looking for some sort of "homepage", "dashboard", or "profile page" where they can orient themselves and begin their work. This finding may guide the Growth team to attach new features to the "User" page – a natural starting place for a newcomer to a website.
 * Editing challenges: a majority of new users open an editor on their first day – but about a quarter of them do not go on to save an edit during that time. This quantifies an important target group for interventions like the Help Panel, which gives users help while the editor is open.

Account creation context
When users create their accounts, they go through a signup process, and then are returned back to the page they were on before. If they were editing, they end up back in the editing experience. This is where their journey as a registered user begins.

Generally, users come from, and return to, a reading context after account creation – although starting from editing is much more common on mobile. The results below are largely similar to what we found in a quick analysis of account creation context back in October 2018.

The overall proportions are remarkably similar across the two wikis. When we split this up by whether the account was registered on the desktop site or the mobile site, the proportions shift drastically:

As mentioned above, a much higher proportion of accounts from mobile are registered from the editing context, and this is consistent with our previous analysis. Though there may be many reasons for this, we believe one may be that mobile users who attempt to save an edit without being logged in are presented with a full page overlay encouraging them to create an account. Similar warnings exist on desktop, but are less obtrusive and easier to ignore.

Account creation context namespaces
While the previous section looks at whether a user created their account from the reading or editing context, this context exists in many different namespaces. What namespace do users create their account from (and therefore return to) after account creation, and is this different depending on whether they are viewing or editing a page?

Tables 3 and 4 show that account creation primarily happens from either an article or the Main page. There are also a fair amount of accounts created from the Wikipedia namespace (where policy pages exist), as well as Special (where search results are shown). When accounts are created from an editing context, they are dominated by the article namespace.

First action after account creation
Having established the context where a new user begins their journey, the next step is to look at where they go next: their first action. Since this quick analysis only uses data from the EditorJourney schema, we do not yet identify user actions like "reading a notification", or "attempting to save an edit", as those require data from other schemas. For this analysis, we were able to look at a couple important actions that shed immediate light on what new users do.


 * In Czech Wikipedia, 8.3% of new users visit a page in the Help namespace as their first action after account creation. This number is higher than in Korean Wikipedia, but it is currently difficult to tell how much higher, since Korean help pages are incorporated into the Wikipedia namespace.
 * In Korean Wikipedia, 17.9% of new users visit a User Talk page, and these are largely visiting their own user talk page. This is likely driven by the fact that Korean Wikipedia posts a welcome message to their User Talk page of all new users. Czech Wikipedia does not have an equivalent welcome message, and accordingly, the equivalent number in Czech Wikipedia is 1.0%. This tells us that the notification banner telling new users that they have a message on their talk page immediately attracts the attention of a fair number of them. In the future, we will be able to tell whether they interact with the links in the welcome message.

What do new users do on their first day?
The EditorJourney data allows us to easily look at how many new users do which activities at some point on their first day. The table below gives an overview of how many and what share of users perform certain actions within 24 hours of creating their accounts. The total group is 1,329 registrations on Czech Wikipedia and 1,663 registrations on Korean Wikipedia.

It comes as no surprise that a large proportion of users visit the Main page, nor that reading articles is a large draw. We're also not surprised to see that a lower share of Korean newcomers open an editor than Czech because the welcome survey showed us that a higher share of Czech users created their accounts to edit, whereas more Korean users created their accounts to read.

When it comes to editing, it is worth noting firstly that a majority of newcomers open up an editor at some point on their first day, and that a minority end up saving an edit. Therefore, the proportion of users who open the editor is much larger than the proportion of users who save an edit, suggesting there might be an opportunity to help these newcomers complete their edits. Of the Czech and Korean newcomers who open an editor, about 27% of Czechs and 29% of Koreans don't save an edit. This is the group that the Growth Team is hoping to help with the Help Panel interface, which enables users who seek help while editing to get that through the community's help desk. This result further motivates that effort.

We also see a large proportion of users reading help and/or project pages during their first day, indicating that the information the community provides is important. We will be able to identify exactly which pages are most popular, and which ones are associated with editing success. This will allow us to encourage communities to improve their most important pages.

Lastly, we see the large proportion of users visiting their own User or User Talk page, even in Czech Wikipedia, where no welcome bot posts a message to attract users to that area. We hypothesize that new users click on their username at the top of their desktop screen because they are looking for a profile page or other place to orient and begin their wiki work. This gives us a big hint on where new users are going and what they're looking for, and may help us place new features and content where it will be seen.