Wikipedia article creation workflow improvements

This specification describes a project of the Wikimedia Foundation's Growth team.

Rationale and background
Page creation, particularly of articles in the main content namespaces, is one of the core aspects of the wiki encyclopedia. However, evidence indicates that today the user experience is a poor one. On English Wikipedia for example, where only registered users may create articles, our most recent data indicates 80% of the articles started by brand new users are deleted. It often takes just minutes for a new page to be tagged for speedy deletion (or CSD), and most are deleted in under an hour.

The low success rate for new authors is not merely because of Wikipedia's high standards for quality, nor is it due to widespread bad faith. With both new authors and experienced Wikipedians struggling to make headway and smooth the page creation process, how can we explain the continued problems in this area? Poor software support and complex workflows can be blamed for a large portion of the confusion and failure of new Wikipedia article creators.

In 2012, we began to explore article creation workflow improvements as a potential project to improve editor retention. Eventually, we found that page curation was an equally low-hanging fruit, and opted to tackle that issue first. It's now high time we fixed some of the many problems with new article creation on Wikipedia.

Project scope
The following describes what we're going to take on during this project. If anything is unclear, please ask. In most cases, it is safer to assume something is not in scope.

Our primary goal is to improve creation of content pages (i.e. articles) by new contributors to Wikipedia, across language editions.

Our scope does not include: creating pages outside the main content namespace -- so no Talk namespaces, Wikipedia namespace pages, or User namespace pages. Also we're focused on creating encyclopedia articles, not other kinds of content pages for Wikimedia projects such as Wiktionary, Wikivoyage, Wikibooks, Wikiquote, etc. Our scope likewise doesn't include creating pages in third party MediaWiki installations, which may be focusing creating things other than encyclopedia articles. Since content translation is being supported with a custom toolset, we will assume for this project that users should be creating new content from scratch.

User experience
Wikipedia article is an extremely complex system of workflows, especially when including potential systems for draft creation or page deletion. We have broken down the process in to three broad steps:


 * 1) Discovery: how users find pages to create, and the starting point for creating them.
 * 2) Authorship: the process and tools for creating a new article, from the perspective of the primary creator
 * 3) Feedback: what happens after a page is published, including feedback on encyclopedic quality through new page patrolling, deletion nominations, and finding fellow collaborators

We intend to experiment with solutions to each of these areas in sequential order.

Research and data
See Research:Wikipedia article creation on Meta for our hypotheses, testing plans, associated data analysis, and qualitative research.