Wikimedia Apps/Team/Android/Image Recommendations

Background
In May 2021 the Android team built an MVP for Image recommendations. The goal of the MVP was to determine if it would be a good* task for newcomers, especially on mobile. The results were generally positive resulting in the Growth team introducing the feature on Web (Desktop and Mobile). It has had mostly positive results and the community is acquainted with the feature giving us the confidence to bring the feature back to the app with the ability to actually post photos.

Objective

 * KR 1.1: 2000 articles have images in a 30 day period
 * KR 1.2: Average at least 8 edits per session per unique user
 * KR 1.3: 15% of Suggested Editors try image recommendations task
 * KR 1.4: 70% of those users complete the task again on a separate day in a 15 day period
 * KR 1.5: At least a 35% task completion rate
 * KR 1.6: DAU of Suggested Edits increase overall

Guardrails

 * KR 1.1: Feature does not worsen gender or geographic bias*
 * KR 1.2: Less than 5% of users report NSFW or offensive content
 * KR 1.3: Users spend at least 10s evaluating a task before publishing it
 * KR 1.4: Bounce rate does not exceed 50%
 * KR 1.5: Reject and Accept rate does not deviate from Mobile Web or MVP by more than 10%
 * KR 1.6: Revert rate does not exceed 15%

Curiosities
KR 1.1: Do these numbers differ by language or user tenure

KR 1.2: If this is a user’s first suggested edit, do they go on to try others?

KR 1.3: Feature perception by geographically underrepresented groups on large language wikis

User Stories

 * As a Wikipedia Android app user with a small screen and inconsistent internet, I would like to evaluate images and determine if they should go into an article, to contribute to Wikipedia articles that are in need of more content.
 * When I am using the Android app, I want to be able to add images with one hand to many articles on my mobile device, so that I can be productive while riding the bus in Bogotà, and listening to music.
 * When I am reading an article about Allameh Jafari Bridge in Iran, I want to learn that I can add an image to the Persian language article, so that I can enhance articles that I find interesting.
 * When I try to add an image to an article and fail, I want to learn how to do this task, so that I can build my confidence before going on to adding image that I want as my intended edit.
 * BONUS: When I am recommended an image for an article in Bengali and I don’t believe the image is a good fit and I am physically next to the subject of the article, I want to be made aware there is a Commons app, so I can upload the appropriate image using the Commons App