Editor campaigns

This is a nascent Wikimedia Engineering project, kicking off in mid-February 2014.

Goal
Our goal is to test hypotheses about how to acquire and retain new users through campaigns, events, and groups on Wikipedia. Ideally our work will intersect with related projects by the Growth, Mobile, and Analytics teams, as well as future work on structured profiles and Affiliations (i.e. WikiProject support). We will start by focusing on how to invite a group of potential editors to a Wikimedia project.

Project members

 * Andrew Russell Green, Software Engineer
 * Steven Walling, Product Manager
 * Sage Ross, from the Global Education Program and Grantmaking teams

User experience
A campaign is an organized action to achieve a goal. An editor campaign is when one group of users invites others to participate in editing Wikipedia or another Wikimedia project.