Wikipedia.org Portal A/B testing

Background
We want to ensure that the Wikipedia.org Portal page is easy to use and understand while promoting further discovery into Wikipedia and it's various other projects.

The Portal page has around 10 million daily pageviews. This is awesome, however, there is a majority of our visitors that simply leave the page without doing a search, selecting a language link or clicking into a sister project page. We want to change that by presenting intriguing and interesting content with a more modern look and feel to the page.

The Discovery Department's Portal Team recently updated the search box to be more prominent and to serve up meta data in the dynamic type-ahead search results so that visitors will be able to choose exactly what they were looking for.

Now, it's time to refresh the page to be more dynamic and visually stimulating, so that more people can easily access the content available in the Wikimedia projects. To do this, starting in Q4 2015/2016 (April - June 2016), the Discovery Department's Portal Team will conduct a number of A/B tests and analyze the data from our visitors. Once testing and analysis is done for each test, the Portal Team publish the results, and if the test was successful then we'll look at pushing the experiment to production.

Below is a list of possible A/B tests that the Portal Team may perform. Feedback and input is welcomed! The mockups represent an idea of what we want to do, and may not represent the final product.

Rationale
"Why this test?" The Portal Team is curious as to how many of the visitors to the Portal page do not have English set as their preferred browser language.

Description
"What is this test?" In this test, the portal code will detect what the visitor's browser's preferred language(s) are and then re-sort the Top Ten language links around the globe to match those language preferences.

Also included in this test, will be a localized language phrase positioned below the Wikipedia work mark: The Free Encyclopedia. The phrase will be based on the visitor's first preferred browser language. If there isn't a translation for the preferred language, the English phrase will be displayed. The same phrase that is currently underneath all the top 10 language links will be removed to provide more white space and a more cleaner look and feel to the page.

To view the visual treatment of this test that the B Group will see, visit this page. The A Control group will see this page, which is the current implementation of the Portal page.

Rationale
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Description
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Rationale
"Why this test?" Bacon ipsum dolor amet hamburger meatloaf filet mignon tenderloin ham hock excepteur. Leberkas picanha dolore fatback, cow alcatra aliqua. Beef adipisicing id ut flank pariatur. Prosciutto mollit tempor nulla ball tip, spare ribs ut meatloaf tenderloin shankle officia. Exercitation beef consequat ribeye. Duis non dolore sint eu do, cupidatat cow officia eiusmod. Consequat lorem consectetur, doner shankle prosciutto alcatra.

Description
"What is this test?" Nulla strip steak in shank. Fatback pancetta porchetta, frankfurter laboris anim est id ex ham doner pork loin corned beef meatball. Salami hamburger in beef tenderloin. Brisket leberkas short loin lorem andouille. Enim cow capicola, boudin short ribs drumstick dolor. Magna ground round officia pig, ham chicken nostrud alcatra short loin eiusmod shank do sausage ribeye short ribs.

Sunt enim corned beef commodo ea bresaola boudin minim turkey aliqua kevin biltong velit consequat. Dolore short ribs id ground round ea sirloin t-bone, ut commodo. Rump picanha tenderloin commodo. Reprehenderit turducken ball tip, ham consectetur lorem landjaeger aliqua anim.

Cow pastrami culpa, reprehenderit adipisicing shoulder irure ipsum shank kevin lorem alcatra velit proident capicola. Jowl in adipisicing exercitation pork chop ut, esse turducken brisket id ball tip. Ham corned beef anim picanha pork belly sint. Voluptate proident cow ex, pastrami irure shoulder ut. Cupim voluptate kielbasa meatball pig sirloin, quis id. Shank cupim turducken rump laboris laborum landjaeger occaecat