Reading/Strategy/Strategy Process/Tests

According to the process, we need to design tests to justify whether our concerns around the possibilities are true or not. Those are design according to categories of: Industry, Costumer value, Relevant position, Competitors

A way to measure value of embed, We have to provide ongoing support
 * Industry: We can’t have extreme consolidation on the web (fewer partners)
 * Costumer value: User interest, community engagement, partnership feedbackloop,
 * Competitor: Competitors (or partners) don’t choose to provide the same service better
 * Relevant position: Can’t cannibalize existing Fundraising, We can’t cannibalize existing editor funnel, cost of delivery

Narrowing those down, if we selected the following concerns:


 * 1. What proves that others want our embeds?
 * 2. How do we make sure that the effort needed in execution is relevant to usage?
 * 3. How do we make sure that others won't provide a better service soon after we start? How will ours standout?