Inuka team/bn

ভূমিকা
উদীয়মান বাজারের লক্ষ লক্ষ মানুষ প্রথমবারের মতো অনলাইনে আসছে। এটি অলঙ্ঘনীয় যে, আমাদের প্রকল্প নতুন পাঠকদের জ্ঞানের জগতে প্রবেশযোগ্যতাকে সমর্থন করে ও স্বাগত জানায়।

উইকিমিডিয়া ফাউন্ডেশনের ইনুকা দল (যা পূর্বে নিউ রিডার্স প্রডাক্ট টিম নামে পরিচিত ছিল) ২০১৯ সালের জুলাইয়ে পণ্য বিভাগের অংশ হিসেবে গঠিত হয়। The team's mission is to deliver compelling experiences to Wikipedia readers in emerging markets, driving increased adoption and retention of Wikipedia in areas where internet use is rapidly growing.

কেন ইনুকা নাম?
Inuka is a Kiswahili word that means "to rise". Our team's mission is to raise the relevance of Wikipedia and other Wikimedia project content, to readers in Emerging Markets who are not accessing it yet. We chose to use a name from a language spoken in a part of emerging markets, in Africa, as a way to remind us of the audience we want to reach with our product choices. It is aspirational, and reminds the team that everything we build or implement, should be taking us towards the goal of raising worldwide readership.

দলের নীতি
উদীয়মান বাজারের মানুষদের জন্য পণ্যের নকশা ও উন্নয়নের সময় এই দল যা করবে:


 * Build for mobile-first experiences
 * Explore new form factors

ত্রৈমাসিক হালনাগাদ
Q4 2020/2021


 * Content engagement experience based on showing readers top read content in their country increased engagement with content by 15% overall.


 * Released the first version of a plugin on WordPress to make it simpler for websites who use it as their content management system (CMS) to integrate the feature.

Q3 2020/2021


 * Release version 1.6.0 to the KaiStore that introduced the ability to share an article URL, migration to our new analytics service and improved localization.
 * Launched a content engagement experience in Nigeria, Tanzania, Uganda and Pakistan, showing readers top read Wikipedia content in their country on the app homepage.


 * Received feedback from websites on Wikipedia Preview and how it works as well as guidance on how to integrate it on their websites.
 * Received requests to create a WordPress plugin since majority of the websites we were talking to about the feature use WordPress it as their content management system.

Q2 ২০২০/২০২১


 * বিশ্বের নানাপ্রান্তে যেখানে কাইওএস ফোন সহজলভ্য, সেসব ব্যবহারকারীদের জন্য কাইস্টোরে কাইওএসে নির্মিত উইকিপিডিয়া অ্যাপ অবমুক্ত করণ।
 * Run a usability study in India where we learned of the challenges users were facing within the app. The main areas for improvement were in the search experience, and simplifying the onboarding process and allowing easier use of the feature that allows changing text size
 * Had 1.6 million app downloads at the end of Q2


 * Websites can now integrate Wikipedia Preview by following the instructions on GitHub: https://github.com/wikimedia/wikipedia-preview

শিক্ষা


 * Kicked off design research with education experts in government, international NGOs and edtech companies

Q1 ২০২০/২০২১


 * কাইওসের জন্য উইকিপিডিয়া অ্যাপের প্রথম সংস্করণ ভারতের জিওফোন ব্যবহারকারীদের জন্য অবমুক্ত করা হয়।
 * RTL ভাষাসমূহের জন্য সেবা সংযুক্ত করা হয়েছে।
 * Updated copy for onboarding
 * উন্নত চিত্রশালা
 * কর্মক্ষমতা ও নিরাপত্তা উন্নয়ন


 * Created a demo site to demonstrate how Wikipedia Preview (WP) works. The site shows how Wikipedia Preview works in multiple languages, both LTR and RTL. This experience is best seen on a mobile phone.
 * Updated the Wikipedia Preview design style to improve how the Wikipedia logo and icons are displayed

Education


 * Framing what research we can carry out with educators, teachers and parents to identify product interventions.

Q4 2019/2020


 * Introduced a feature where when KaiOS users in India want to select their preferred language, regional languages are shown first on the list https://phabricator.wikimedia.org/T247255
 * Fixes to support how the app works on Jiophone 2 which has a qwerty keyboard rather than a candybar keyboard https://phabricator.wikimedia.org/T248285 https://phabricator.wikimedia.org/T248443 https://phabricator.wikimedia.org/T250642
 * Allow users to provide feedback from within the app https://phabricator.wikimedia.org/T236317


 * User testing on how users would discover that Wikipedia Preview is available on a website
 * Began framing what the Wikipedia Preview experience would look like on mobile phones https://phabricator.wikimedia.org/T250796

2020/2021 plans
The past year was focused on building the Inuka team with a designer, two engineers and a technical program manager onboarded in the third quarter. The team also spent time identifying potential opportunities and focused work on the development of the beta version of the Wikipedia app for KaiOS.

In the 2020/2021 fiscal year, the team's priorities are:


 * To launch the beta version of the Wikipedia for KaiOS app. You can follow the progress of work on KaiOS on phabricator with the tag #kaios-wikipedia-app
 * To extend Wikipedia access to 3rd party sites through the development and piloting of Wikipedia Preview which shows previews of Wikipedia content
 * Work with communities to understand how we can serve readers in emerging markets better
 * Explore what contributions the team can make to Education based on the impacts of covid on the education sector

2019/2020 plans
In the 2019/2020 fiscal year, the team's priority is to add new form factors and localized content to substantially extend product experiences in order to grow readership worldwide.

The team plans to do this in the following ways:


 * 1) Design a custom Wikipedia app experience for smart feature phones
 * 2) Partner with communities to make the mobile web main page more useful to readers in Emerging Markets through new tools
 * 3) Extend Wikipedia experiences to external products

Initiative 1: Design a custom Wikipedia app for smart feature phones
Smart feature phones are reported to be in 100 million devices around the world. Based on the KaiOS platform, smart feature phones allow users to experience mobile apps in a similar fashion to apps on Android/iOS.

The experience of users on the Wikipedia mobile web is challenging because of the form factor of a feature phone with a none-touch screen. The team will build an experience to allow readers to easily access written knowledge in a form that fits the device.

Initiative 2: Make the mobile web main page more useful
The mobile web main page in many smaller wiki communities hardly changes as it requires substantive effort from community members to keep it up to date on a daily basis. The main page could be a great channel for readers to discover content that is useful and meaningful to them. The team will explore features that make it possible to increase the relevance of content for readers on the main page.

Initiative 3: Extend Wikipedia experiences to external products
The team will explore and experiment with making it possible to read and interact with Wikipedia content outside of Wikipedia.