Wikimedia Research/Growth

Growth
The purpose of the Growth team is to find ways to attract and retain Wikipedia editors. The team launched on April 16, 2012 as the "Editor Engagement Experiments" team, and in 2013 changed its name to more clearly reflect its goal (rather than our methodology).
 * Acquisition of new users:
 * Editor campaign
 * Anonymous editor acquisition
 * Account creation user experience
 * Research: Observing average web users creating account
 * Login redesign
 * Timestamp position modification


 * Activation & Retention of new users:
 * Guided tours
 * Onboarding new Wikipedians
 * Wikipedia article creation and a new Draft namespace
 * Post-edit feedback
 * Task suggestions

Reactivation of existing users:
 * Necromancy

Mobile

 * iPhone (mobile web)
 * iPhone App
 * Guerrilla Testing On-boarding Page and some discovery about readers and their thoughts on editing
 * Guerrilla Testing Table of Contents discovery


 * iPad (mobile web)
 * Heuristic Evaluation Visual Editor on iPad mobile web


 * Android Phone (mobile web)
 * Android Phone App
 * Android Tablet (mobile web)
 * Wikipedia Zero