Wikimedia Research/Design Research/Sandbox

What We Do
Design Research collaborates with Design, Analytics, Engineering, Product and the Wikipedia Community in order to help define what, at a high level teams should build and why (Generative Research). Also, Design Research supports iteration of concepts and functionality toward a usable and intuitive experience for users (Evaluative Research). Design Research, including both generative and evaluative research rely on a toolkit of research methodologies to provide findings informing decision making, concept development and concept iteration. Though the design team has been performing evaluative research to support iteration, design research is a new department at Wikimedia Foundation, and is growing and evolving to support the movement, the community and the foundation.

Project Queuing

 * |Trello Planning Board

Echo
====Flow ====

Growth
Acquisition of new users:
 * Editor campaign
 * Anonymous editor acquisition
 * Account creation user experience and Login redesign
 * Timestamp position modification

Activation & Retention of new users:
 * Guided tours
 * Onboarding new Wikipedians
 * Wikipedia article creation and a new Draft namespace
 * Post-edit feedback
 * Task suggestions

Reactivation of existing users:
 * Necromancy

Mobile

 * iPhone (mobile web)
 * iPhone App
 * Guerilla Testing On-boarding Page and some discovery about readers and their thoughts on editing


 * iPad (mobile web)
 * Heuristic Evaluation Visual Editor on iPad mobile web


 * Android Phone (mobile web)
 * Android Phone App
 * Android Tablet (mobile web)

Visual Editor
Mobile Web Visual Editor
 * Heuristic Evaluation for Visual Editor (iOS)
 * Guerilla Testing for iOS App
 * Guerilla Testing iOS ipad Visual Editor
 * Heuristic Evaluation for Mobile Web Visual Editor (Android)

User Experience / Beta Features

 * Winter / Fixed Header

Archives of Wikimedia Research Team (Quantitative Data)
Wikimedia Research Portal

Tools
Usertesting.com — Unmoderated remote scripted usability testing

Conceptcodify.com — Unmoderated card sorting tool

SurveyMonkey.com —Unomderated survey tool with some analysis tools