Account creation user experience/Benefits of signing up



We need copy and icons that give three compelling benefits for signing up, as part of A/B tests to improve the Account creation UX. We'll focus on English Wikipedia to go along with the initial tests, but benefits should be largely universal to Wikipedia regardless of language, with a few exceptions.

Style requirements

 * Keep it short: Please keep the description of each item to 180 characters or less so that it fits in our design grid and is easily digestible.


 * Titles should stand on their own if necessary: Make the title of each benefit (i.e. the section header here) compelling and understandable on its own. When someone scans the list of items but doesn't read the details, the name of each benefit should draw them in.

Create articles
(English Wikipedia only)

Wooo articles

Upload media
Something something pretty pictures

Track changes
Something something watchlist and user contribs

Customize your look and feel
Enter the rats nest of outdated skins and arcane user preferences

Get access to advanced editing tools
Navigation popups! Hot cat! Twinkle! Wikignome! Grabthar's Hammer!

Gain new editing privileges
Registered editors are eligible to contribute to Wikipedia in special ways. Trusted users gain access to more powerful editing tools, such as the ability to move pages where needed and quickly undo vandalism.

Have a personal space on Wikipedia
Gain access to your very own user page and sandbox, where you can draft new articles and test out your edits.

Build a reputation
An account means all edits by you are grouped together, so on, so forth. This could also be used for something about being proud of your work.

Get news and updates from the global community
Get notified of important site-wide happenings, global changes, and meetups in your area. Get emails when important stuff happens (or when E3 feels like A/B testing necromancy :D)

Protect your privacy
Signing up protects your privacy. Without a username, your edits are publicly attributed to your computer's IP address, which exposes your location.

Track your interests
Keep track of your favorite articles and discover new content added to them.