Translations:Typography refresh/87/en

We often first launch new features in controlled experiments, to objectively measure their performance and test hypotheses about positive impact they might have. In the most common version (an A/B or split test) we randomly select a sample of readers or editors, give half the new version, and give half no new experience. In this case, Foundation research scientists advised against running any A/B tests or other controlled experiments. It is unlikely that minor typography changes alone would make a large impact on reading-related metrics like time on site, number of page views per visitor etc., which could be measured with confidence.