Project:Sandbox

= Ulla Johnson (fashion label) = Ulla Johnson is an American fashion designer. Born and raised in Manhattan, the daughter of archaeologists, Ulla Johnson honed her signature style between the streets of New York and the far-flung destinations of their family travels. Her eponymous line, founded in 1998 just after her graduation from university, immediately caught the attention of the fashion press. Growing from a handful of directional boutiques and with an early endorsement from Barneys New York, Ulla Johnson's collection has gained a dedicated following and the support of the retailers across the US, Europe, Australia and Asia. She has never wavered on her steadfast attention to the details of construction that have become her hallmark, basing each of her collections on a foundation of natural fibers, beautiful finishing, and ease of fit and form.

The Ulla Johnson label has become synonymous with custom prints, intricate embroideries, and fine tailoring, all of which have earned her a loyal and global customer base. With the introduction of a shoe collection in Fall 2013, the line now encompasses a full range of product categories sourced and produced worldwide with an emphasis on artisanal and handcrafted processes.

Ulla lives in Brooklyn with her husband and three children.

= Business Profile = Ulla Johnson was founded and self-started in 1998. Johnson is the sole-proprietor of the business. Ulla Johnson is currently sold in over 40 nations worldwide, to over 400 stores. The distribution is 55% North American and 45% International. Top stores include Net-A-Porter, MyTheresa, Nordstrom, Shopbop, Le Bon Marche, Merci, KaDeWe, Isetan, Browns, Lotte, TSUM, El Cortes Ingles and top specialty boutiques.

The brand began presenting the collection during New York Fashion week in September 2014 and in February 2017 changed the format to runway shows.

A focus on DTC and customer experience has led the brand to focus on its own retail in recent years. The website was redesigned and relaunched in December 2016 and became omni in July 2017. International expansion, brick and mortar expansion, digital commerce and category expansion are the current areas of focus. Handbags, shoes and fragrance are in scaling mode.

Supporting women is very close to Ulla’s mission, whether it be through charities like Planned Parenthood and Every Mother Counts, or working with female run businesses on large scale projects.

= Retail locations = In 2017, Ulla Johnson opened her first boutique in New York City. Situated on a tree-lined block in Noho, the boutique is a light and serene oasis. Summer 2019 saw the opening of the second New York brick and mortar store, Ulla Johnson Amagansett. Within the vibrant Amagansett Square, this newest location sits on the green at the heart of the community.