Reading/Strategy/Strategy Process/Testing

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We have narrowed down our strategic possibilities for the Wikimedia Reading audience vertical to the following four main strategies. Note that these strategies apply to the experiences hosted on Wikimedia platforms and apps.

Below are tests that we plan to conduct to determine the viability of these strategies.
 * Optimize the UX of Wikipedia for emerging platforms and experiences. Aspiration: Wikipedia has cool, beautiful engaging content that people love to read and keep coming back to. It's a destination for beautiful, informative media that is widely shared. Wikipedia becomes a place with content people love to share.
 * Allow readers to interact with content and each other. Aspiration: Everyone can interact with knowledge. Wikipedia readers are able to interact with knowledge and each other at levels that meet or exceed current internet standards. Participation in knowledge dialogue, curation, and distribution is universal and not predicated on technical or procedural background.
 * Create deep-dive (guided) educational experience. Aspiration: Expanding our reach beyond reference and into education by being the best way to learn any topic, at any level, in any language, anywhere.
 * Create a reading experience tailored for users in the Global South. Aspiration: Wikipedia is as influential in the Global South as it is in the Global North. Readers using smartphones in the Global South find Wikipedia relevant to their lives to the same extent or greater than Global North readers. People know that Wikipedia exists and find it credible. Pageview traffic in the Global South grows dramatically in two years because our site quickly gets them to the information they need.

If a test fails, this suggests that a given strategy is unlikely to succeed in the near to medium term. In other words, a failing test means that a strategy should not be pursued immediately. We may in the future want to revisit the viability of a strategy that had failing tests, in case market conditions changed.

For further background on how we reached this point, please check out the video below .

Tests marked in bold are tentatively planned for Q2 FY 2015-2016 (October - December, 2015).