Growth/Article creation for new editors

'''This is a potential project that would focus on improving onboarding and guardrails in the article creation process. This project is not currently prioritized, but is being considered as part of Growth's 2023-2024 Annual Plan.'''

Growth tools currently encourage newcomers to try small edits before diving into article creation, yet many newcomers still attempt to create an article right away. If this project is prioritized, we will work on ways to better onboard newcomers that register with an intention to create an article. This project would aim to provide new editors with better guidance and guardrails in the article creation process, with the intention of also lightening the load of new page reviewers.

Current status

 * 2022-12-08: Meeting with English Wikipedia New pages patrol representatives
 * 2023-01-19: Meeting with English Wikipedia New pages patrol representatives
 * 2023-05-04: Moderators conversation discussing Contributor experience 1.2
 * 2023-05-16: Initiate community consultation about this potential project and Growth's 2023-2024 Annual Plan
 * 2023-06-06: Publication of the summary of the first community consultation.
 * Next: Continue to discuss community ideas, gather other interested stakeholders, determine when research can be scoped in

User story
As a new editor interested in article creation, I want the proactive guidance and support I need to be successful, because I'll be more likely to continue editing if my initial contributions aren't reverted or deleted.

Who is this project meant to serve? Good faith newcomers on Wikipedia who are primarily interested in article creation. About 28% of newly registered users who complete the Welcome Survey indicate that they have created an account specifically to create a new article. This is the population we hope to initially focus on.

There are many types of newcomers who come to the wikis, some looking to make good faith edits and others who simply want to vandalize, spam, or make bad faith edits. However, this good faith / bad faith distinction is perhaps too simplistic as there are also many newcomers who are want to make "good faith" edits, but don't understand core Wikipedia principles and guidelines around notability, conflict of interest, neutral point of view, etc. These newcomers need additional guidance or they end up frustrated and disappointed when their edits or articles get reverted or deleted. Because they aren't receiving the proactive guidance they need, they end up creating additional work for content moderators who need to provide reactive guidance which may not always be well-received.

Previous research identified. Below is an exploration into how this project might impact these personas: The Growth team works on tools that are meant for new editors, with the objective to improve newcomer activation and retention. However, it's important to recognize that edits made by newcomers are then reviewed by experienced editors. So we will also need to consider the patrolling burden associated with newcomer edits, especially around new article creation. The following experienced editor perspective should therefore be considered, although these use cases may represent work needed outside of the scope of this project:

As an experienced editor who interacts with newcomers during the article creation process,


 * I want tools that help quickly identify submissions appropriate for the encyclopedia
 * I want tools to help quickly assist newcomers when their submissions require additional work
 * I want tools to quickly process submissions that are not suitable for Wikipedia in a way that is newcomer-friendly
 * I want access to better metrics to help quantify the work done by myself and other patrollers because I want to use my time and expertise efficiently and effectively.

Goals
We want to:


 * Make sure good faith newcomers with appropriate article ideas can successfully publish their article
 * Provide guidance so that good faith newcomers are more successful when creating articles
 * Retain good faith newcomers and provide a good experience, even if their article idea isn't notable or appropriate for Wikipedia
 * Minimize the number of articles and drafts created that are not notable or not suitable for Wikipedia to help reduce content moderation burden

We don't want to:


 * Restrict article creation further or change user access levels
 * Create a process that limits bad faith article additions, but unintentionally also limits good faith article additions or reduces newcomer retention

Community discussion
The Growth team is guided by the Inclusive product development framework, and is committed to gathering feedback from a wide range of editors and wikis before moving this project forward. There are many different approaches we could consider to help address the underlying needs around article creation, so we are first gathering feedback from experienced editors, and reviewing existing ideas that have been proposed. After this period of discovery we will start to define the project scope have an additional community discussion in which we ask for feedback regarding a more well-defined project proposal.

Initial ideas (Strategize & Discover phase)
Many different ideas have been suggested by community members: The Wikimedia Foundation's Editing team is also working on a project that has some potential overlap with this project:
 * New user article flowchart (from Kudpung)
 * New landing page proposal (from Novem Linguae and Kudpung)
 * Vision for a better Article Wizard (from Sdkb‎)
 * Create a special page for starting a new article (from Tgr)
 * Reference requirement for new article creation (2023 Wishlist proposal from Mega809, ranked #26 out of 182 proposals)
 * Sources only Articles for Creation draft (from Gryllida)


 * Edit check (WMF Editing team) - This project is intended to help new editors understand and follow some of the policies and guidelines necessary to make constructive changes to Wikipedia projects.

Early high-level community discussion (Strategize & Discover phase)
An initial community conversation was started at ar, bn, cs, es, fr and en Wikipedia. We gathered high-level feedback, as we are still early in the strategize and discover phase of this project.

Overall, this project idea received considerable attention and feedback on larger wikis. It's clear that reviewing articles from newer editors is a task that is especially challenging for larger wikis, and there are many competing ideas for how to more effectively manage this. Although better guidance in the article creation process may help improve the quality of a new editor’s articles, it would be better to encourage users to improve existing articles first.

Some new editors are only interested in creating articles with a promotional purpose, which is very time consuming for established users. A new article creation system shouldn’t help them to achieve their promotional goals.

The quality of new articles is a real problem, not only because of promotional contents, but also because it is an overwhelming process. Newcomers often struggle with unclear guidance, missing sources, citing unreliable sources, or forget to include citations entirely. As a result, some well-intentioned new editors become discouraged. For moderators, it takes a lot of time to review edge-case notability pages, or to ask for better sources. Increasing the workload of reviewers is not a viable option.

Several possible solutions have been suggested:


 * Decision tree, to help determine if the article should be included in Wikipedia, or if the user is allowed to create one (case of conflicts of interest).
 * Quality gates, to prevent articles with too few citations, promotional wording, etc.
 * Highlight deletion data, to remind users that Wikipedia seeks high-quality content.
 * In-context guidance, with article templates or highlighting examples of existing articles.

All this process should be customizable by each community, to fulfill their needs.

Using drafts more is suggested by many users (on larger wikis). English Wikipedia has made article creation though draft mandatory for new editors On English Wikipedia, the ability to create articles directly in mainspace is restricted to autoconfirmed users, though non-confirmed users and non-registered users can submit a proposed article through the Articles for Creation process.

It's clear we won’t totally automate this process: humans (patrollers, new page reviews, mentors, etc.) play a critical role in engaging newcomers and providing feedback about new articles. Individuals have various perspectives as to how involved experienced editors should be in new article review; some ideas were mentioned around creating a more collaborative draft-writing process, or even a review of sources prior to the article draft review. But whatever feature we consider should ensure we aren't over-burdening experienced editors, and allow for communities to customize the feature to work for their unique needs. It is important to keep the wikis as a collaborative place, where humans interact with each other, and to avoid a bureaucratic effect that would repel newcomers from participating.

The suggestions and insights shared by the community have been invaluable in identifying the challenges surrounding article review and new editor engagement. The Growth team will carefully consider all the feedback and will incorporate it into a refined project proposal for further community review soon.

Project proposal community discussion (Discover & Define Phase)

 * We will start an additional community discussion once we have a more well-defined project proposal to discuss.

Research
Data related to article creation varies considerably across different language editions of Wikipedia based on various factors. Some major factors that seem to influence article creation include: the size of a wiki, restrictions based on user access levels, and the use of Flagged Revisions.

Article creation on Wikipedia:

 * Across all Wikipedias from November 1, 2021 to October 31, 2022, about 4.26% of new articles created, are created by accounts that are less than 30 days old.
 * About 28% of newly registered users who complete the Welcome Survey indicate that they have created an account specifically to create a new article.

Article deletion on Wikipedia:
In 2022, across all languages and devices:


 * 12% of all mainspace articles created were ultimately deleted [1].

That percentage is higher when you narrow by new editors (as defined by accounts that are less than a week old). In 2022, across all languages and devices:


 * 43% of mainspace articles created by new editors were deleted. [2]


 * 21% of mainspace articles created using Content translation by newcomers were deleted. [3]

These metrics vary considerably per wiki, where different article creation flows and norms exist. On English Wikipedia for example, article creation is restricted to user accounts that are at least 4 days old and have made at least 10 edits, while Content translation on English Wikipedia is restricted to extended confirmed users. In 2022, on only English Wikipedia, across all devices:


 * 37% of mainspace articles created by newcomers were deleted. [4]

Open questions

 * Of the newly registered users who indicate that they have created an account specifically to create a new article:
 * What percentage go on to create an article within 30 days? And what percentage of those articles are deleted?
 * How does that compare to the newcomers who select a different reason for creating an account?
 * How does that compare to the newcomers who don't complete the welcome survey?


 * How does the long-term productivity, retention, and revert rate of users differ between certain Welcome Survey groups? (For example comparing users who signed up to "edit Wikipedia" vs. users who signed up to "create a new Wikipedia article" vs. users who signed up to "fix a typo".
 * Of the deleted articles created by newcomers, what percentage of deletions are related to notability or lack of references?

Design

 * TBD

Measurement

 * TBD