Growth/Analytics updates/Help Panel experiment plan/cs

Cílem projektu panel Potřebuji pomoc je poskytnout uživatelům jednoduší cesty, jak získat pomoc, bez toho, aniž by museli opustit editační rozhraní. Toto jim umožňuje dokončit své úkoly, zatímco se seznámí i s komunitou Wikipedie za pomocí otázek a odpovědí na stránce Potřebuji pomoc. Pomáhání nováčkům dokončit jejich úkoly také může vést ke zvýšení množství nováčků, kteří alespoň jednou editují (aktivace nováčka), a také k zvýšení množství těch, kteří editují alespoň dvakrát (udržení nováčka). Zvýšení druhé zmíněné metriky je hlavním cílem týmu Growth.

Abychom mohli zjistit, jaký má panel Potřebuji pomoc vliv na aktivaci a udržení nováčků, navrhli jsme šestiměsíční A/B testování. Během tohoto testování mělo 50 % nových účtů panel aktivováno, a 50 % deaktivováno. Pravděpodobně bude na stejných cílových projektech spuštěno více experimentů tohoto druhu, kupř. testování variant uvítacího dotazníku.

Pro více informací o tom, na jaké otázky chceme pomocí panelu získat odpovědi, vizte tuto sekci projektové stránky. Pro více informací o tom, jaká data zaznamenáváme, se podívejte na konfiguraci zaznamenávacího nástroje.

Varianty
During those six months we also envision testing variants of the help panel to understand how specific interface elements positively affect behaviors inside the workflow of seeking help. We will remember that the stronger our hypothesis that an altered interface will affect activation or retention, the more a test on that interface confounds our longer term experiment on activation and retention.

We will need to prioritize which of the variants to test first, because we will only test one at a time. We will also not run any of the variants until about a month of the larger experiment has run without any of these smaller ones nested inside. This is so that we can learn clearly whether the help panel itself has an effect on new user activation rate.

Hlavní indikátory a plány
A/B testování provádíme po dobu šesti měsíců proto, že je nemožné detekovat změny v udržení nováčků na středně velkých Wikipediích (vyjma případů, kdy se tato metrika dramaticky změní, ale to vnímáme jako něco velmi nepravděpodobného). Během čekání na výsledky chceme být připraveni provést změny, pokud se domníváme, že to je třeba. Níže se nachází seznam různých možností. Pro každou možnost navrhujeme nápravné opatření.

Stav indikátorů po jednom měsíci
The Help Panel was deployed to Czech and Korean Wikipedias on January 11, 2019. One month later we gathered data for all registrations for both wikis up until that point so that we can evaluate our leading indicators and determine whether any of the feature's behavior was concerning. In short, while the evaluation exposes some areas for improvement, we think the help panel's behavior so far is healthy and that it is not having a negative impact on the wikis.

Known test accounts were removed, as were users who turned the Help Panel on or off in their preferences because self-selection into or out of the treatment group violates the equal expectation resulting from random assignment to groups. However, as we will see below, very few users changed their preferences.

There are four thresholds in the table above that are cause for concern, and the list below explains how we're thinking about them.


 * Not opening the help panel: for both wikis, the number is somewhat, but not alarmingly higher than the threshold. This makes us feel like we have healthy open rates that have room for improvement.  In that vein, we have started to display the help panel in more places, so that users have more opportunities to open it up.  The help panel is now being displayed in reading mode in the Help, Wikipedia, and User namespaces.  This work was tracked in T215664 and completed by March 6, 2019.


 * Not clicking help links: since the analysis showed that three Czech links were getting low traffic, we removed the link to more information about notability and replaced it with a link about how to add an image, as the latter was the most frequent question posted to the Help Desk and the most frequently clicked link in Korean. We also relabelled the link to the guide to be labelled "Quick tutorial", because that is what is used in the Korean Wikipedia, where that is the second most frequently clicked link. This work was tracked in T217391 and completed by March 6, 2019.


 * Not asking questions: in retrospect, our expectation that 75% of users who open the help panel (and don't click links) would ask a question was likely too ambitious. We feel comfortable with the rate of questions being asked in Czech, and we are learning that perhaps the paradigm of asking public questions is not a great fit for Korean Wikipedia, given the low rate of questions there.  This is one of the reasons we added "search" to the help panel, so that users would have different ways to find help that might fit their own preferences of how to find it.  This work was tracked in T209301 and completed by February 25, 2019.


 * Starting the question path and not completing it: the absolute numbers for this metric are still low enough that it is hard to say with confidence whether we are notably higher than the threshold. At the time of this analysis, only about 25 people had attempted asking a question.  We will therefore revisit this indicator at a later stage.