Wikimedia Product/Data dictionary

This page collects definitions of core metrics and quantitative annual plan goals of the Wikimedia Audiences department which are tracked by the Product Analytics team.

Core metrics
A set of key metrics designed to give a high-level picture of the movement's health. These are reported monthly to the Wikimedia Foundation board and at Wikimedia_Audiences, with further analysis in the quarterly metrics & insights presentations.

Contributors
(being worked on in T216883)

Diversity (beta)
A set of contributors and readers metrics (defined above), restricted to:


 * Global South countries: definition
 * Mobile-heavy wikis: definition

Annual plan metrics and targets
Team-level and department-level goals derived from the 2018/19 Audiences annual plan.

...

Web team
Advanced mobile contributions (AMC):
 * Mobile web edit rate on target wikis: 10% increase
 * List of target wikis
 * Mobile web edits are defined using the existing edit tag
 * Increase is measured using new AMC edit tag (example)
 * Retention rate for opt-in advanced mobile mode amongst medium and high-volume editors (100+ edits previous month): At least 60% retention
 * via instrumenting opt-in/opt-out button (data recorded in the PrefUpdate schema)
 * Retention period TBD
 * Moderation actions on mobile web on target wikis: 10% increase
 * Definition of "moderation action": T213461
 * Definition of target wikis: see above

For more links to implementation tasks and technical details, see this overview task

iOS team

 * Total iOS app edit count: 10% increase
 * Editor retention: 10% increase

See Wikimedia_Apps/Team/iOS/Editing_program for details.