Wikipedia Preview/2022-23 Status Updates

Q4 2022-23


 * Active installations on the plugin site have increased from 400+ to 500+ between April-June, 2023
 * Released Wikipedia Preview Wordpress plugin v1.10.0 on the 28th July, 2023 with these improvements:
 * Redesign preview link
 * Remove "Beta" tag from Wordpress plugin Gutenburg form
 * Improve Wikipedia preview placed in first sentences
 * Support WordPress 6.2
 * Update Wikipedia Preview Wordpress plugin repo README
 * Add customisation instructions for preview in the plugin page

Q3 2022-23
 * Made 2 releases of Preview on 9th February(v1.7.0.) and 23rd February(v1.9.0)
 * plugin experience:
 * Support WordPress v6.1
 * Scroll jump on opening Wikipedia Preview
 * Update plugin dependencies
 * Wikipedia Preview Link Style doesn't show in Editor
 * Post-activation instructions for Wikipedia Preview.
 * Instrumentation work:
 * Update Wikipedia Preview ETL job to extract instrumentation version
 * Improving the onboarding and feedback experience for plugin users:
 * Add Leave Review & Contact Support links on Plugin page
 * Remove border around preview custom toolbar
 * Adjust Wikipedia Wordmark Scale on Wikipedia Preview Card
 * Updating plugin's screenshots
 * Remove usage of deprecated useAchorRef hook and anchorRef prop
 * Most common Wikipedia Preview clickthrough path on computers not instrumented
 * JS error on widgets admin page
 * Plugin page- Installation tab
 * Plugin page-Details Tab
 * Fixing the rating  trigger for WP preview users
 * Plugin ratin/ review prompt

Q2 2022-23


 * Improving the onboarding and feedback experience for plugin users:
 * Support WordPress v6.1
 * Fixing the Rating Trigger for Wikipedia Preview Plugin users
 * Add Leave Review & Contact Support links on Plugin page

Q1 2022-23


 * 1) B2B marketing campaigns done between 20 July - 30 August, 2022 to drive awareness and use of Wikipedia Preview plugin.
 * 2) * Objective: Increase downloads of the Wikipedia Preview plug-in on Wordpress
 * 3) * Target audience: Bloggers, webmasters, Wordpress developers, site owners
 * 4) * Channels: Meta, LinkedIn, Google
 * 5) * Wordpress site page for Wikipedia Preview
 * 6) * Results:
 * 7) ** Google ads was the key driver of downloads
 * 8) ** High download rates did not yet seem to translate into installs. Install rates are mostly unaffected by campaigns.
 * 9) * Next steps: Before marketing further, explore why downloads did not convert to installs.