Wikimedia Apps/Team/iOS/Breaking Down the Wall

People don’t know its editable [pulling from https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2017/Sources/Brand_awareness,_attitudes,_and_usage_-_Executive_Summary]

When they do they don’t trust it https://upload.wikimedia.org/wikipedia/commons/0/0c/New_Readers_research_findings_presentation%2C_September_2016.pdf Research deck, slide 83

Broadened participation brings perceived risk to quality: not clear tihs is universally true: many eyes makes bugs shallow argues otherwise as do our values and esp the movement strategy; beleif not all are qualified:: we work under the theory that all have something to add, but need routing/support/policing to raise chances its appropriate; but we can test these, and ios is a nice controlled platform

Don’t want to increase trust per se (New Readers cite that it has no impact on consumption), but understanding of the signals and systems wikis use to convey both changeability and reliability;

the precondition of participation (the opening of the funnel), KPIs focused on that "ripeness for editor conversion"

The base case is just telling people they can edit. we will do this to establish the baseline, but it has risks that will need management:


 * risk of loss of trust in content (resulting in loss of consumption, evangelism and/or donations)
 * risk of vandalism/low quality edits