Growth/Newsletters/25

Celebrations
Leveling up release


 * After a newcomer publishes an edit, we plan to engage newcomers and encourage them to try new types of newcomer-friendly suggested edits.
 * We conducted several community conversations, with newcomers and mentors, in order to confirm the initial discussions and designs.
 * We released Leveling up to our pilot wikis on March 22 for an initial A/B test.

5,000+ images added via the newcomer task


 * In February 2023, 5,035 images were added via the newcomer “add an image” feature, with 155 reverts (on all wikis where available).
 * Since “add an image” was launched: 36,803 images have been added via the newcomer “add an image” feature, with 2,957 reverts.

Recent changes

 * Community Ambassadors completed an initial evaluation that confirmed that prioritizing underlinked articles resulted in better article suggestions. In the 181 articles evaluated, the suggestions that resulted from the new prioritization formula were considered better ~69% of the time. We decided to deploy the new prioritization model.
 * We continue the deployment of Add a link to more wikis. These changes are regularly announced in Tech News. To know if newcomers at your wiki have access to this feature, please visit your Homepage.
 * Growth features are now the default experience on both test.wikipedia.org and test2.wikipedia.org. You can test our features there.

Last findings

 * The new impact module was deployed on our pilot wikis, where we conducted an A/B test. The results have been published last January. We observed a decrease of interactions on the new impact module. We are currently working on a deeper analysis to find ways to improve this. https://phabricator.wikimedia.org/T327581
 * Suggested edits can be filtered by topics. At our pilot wikis, we offer a new way to select topics: "Match at least one selected topic" or "Match all selected topics". We conducted an analysis, and we found that users are less likely to try suggested edits if they receive zero suggestions when they use "Match all selected topics". We will work on improving this feature.
 * Donor Thank you page experiment Donors land on a “thank you” page after donation, and that landing page now also includes a call to action to try editing: Example Thank you page in French. This promising feature is tested at several Wikipedias (sv, it, fr, nl, ja).

Upcoming work / Next focus

 * Add an image: section-level image suggestions We want to offer section-level image suggestions as a new Growth team structured task. We are starting design work on this task (T321756), and Growth team Ambassadors helped with a first evaluation of these section-level image suggestions (T316151).