New Editor Experiences/es



Experiencias de nuevos editores fue un proyecto de la Fundación Wikimedia de 2017-18 que investigó formas de atraer y retener mejor a los nuevos editores en Wikipedias de tamaño mediano.



Para ello, era fundamental conocer mejor sus experiencias y las de los editores establecidos. Empezamos por realizar una investigación de diseño en la República Checa y Corea del Sur, que consistió en entrevistar a 64 editores de las Wikipedias coreana y checa.

Dimos a conocer las conclusiones de la investigación en agosto de 2017 y continuamos con una serie de debates y talleres con miembros del personal del WMF y miembros de la comunidad checa y coreana que dieron lugar a un conjunto de recomendaciones específicas sobre los productos.

Este trabajo condujo a la creación del Crecimiento (Growth) en 2018 y las prioridades y la estrategia del equipo.

Métodos de investigación

 * Artículo principal: m:Investigación:Experiencias del nuevo editor, 2017

Nuestra investigación de diseño se llevó a cabo de mayo a julio de 2017 con la ayuda de una empresa llamada Reboot. Realizamos entrevistas en persona con nuevos editores, así como con editores experimentados que interactuaban frecuentemente con los nuevos editores.

Nuestra investigación se centró en la Wikipedia coreana (viajamos a Corea del Sur del 17 al 30 de mayo e hicimos 30 entrevistas) y en la Wikipedia checa (viajamos a la República Checa del 13 al 27 de junio e hicimos 34 entrevistas). Para más detalles sobre cómo se seleccionaron, véase selección de la comunidad.

Para más detalles sobre nuestros métodos de investigación, véase el elaborado en abril.

Resultados de la investigación
A partir de nuestra investigación, desarrollamos las siguientes conclusiones clave; para más detalles, véase el.


 * 1) La gente edita Wikipedia por diversas razones, la mayoría de las cuales tienen propósitos más allá de la edición de Wikipedia.
 * 2) La prominencia de Wikipedia es a la vez su mayor fortaleza y su mayor debilidad para atraer a nuevos editores.
 * 3) Los "intermediarios" inspiradores, de confianza y con buenas conexiones son un activo fundamental para reclutar y apoyar a los nuevos editores.
 * 4) Como lectores, muchos editores ven la Wikipedia coreana y checa como limitada, y complementan sin problemas su información con fuentes más completas o profundas. Esto significa que, como editores, son menos propensos a contribuir a esas Wikipedias porque el vacío de contenido que hay que llenar se siente demasiado grande. Esta percepción crea un círculo vicioso que impide que las wikis de tamaño medio alcancen una masa crítica de valor.
 * 5) La complejidad y separación de cómo se hace Wikipedia, y la comunidad que hay detrás, hacen difícil convertir a los lectores en editores, y a los nuevos editores en editores experimentados.
 * 6) La gente debe tener confianza en su conocimiento del contenido para editar Wikipedia.
 * 7) Los editores de éxito tienden a desarrollar sus "habilidades de contribución" a través de un "aprendizaje iterativo y progresivo en espacios seguros" donde lo que está en juego es menor.
 * 8) Los mayores retos de los nuevos editores no son técnicos, sino conceptuales. Les cuesta aprender las políticas de Wikipedia y cómo dar forma al contenido "al estilo de Wikipedia".
 * 9) Editing processes and the mechanisms that support them (e.g. communication with other editors, help pages) are not intuitive or discoverable, making it difficult for new editors to learn and progress.
 * 10) New editors go outside Wikipedia for help because they prefer targeted, and sometimes personal, support.
 * 11) The way in which a piece of feedback is framed is critical to whether it encourages new editors to continue the Wikipedia journey or disempowers and discourages them from further contributions.

Focuses
Based on the research findings and consultations with members of the Czech and Korean communities, the core team has provisionally selected the following two focuses as the priorities to address.


 *  Conceptual understanding of Wikipedia  (findings 8 and 5)
 * Progressive pathways to editing (findings 7 and 9)

In a similar fashion, the team selected the following tactics as the most promising way to address the focuses above:


 * In-context help: automatically presenting new users with small doses of help relevant to the activity they are doing at that moment.
 * Human help and mentorship: one-on-one help from an experienced editor, whether in person or online.
 * Task recommendations: recommendations for specific tasks (including micro-contributions) new editors can do based on their interests, abilities, or recent contributions.



Team members
This project was been managed by lead design researcher Abbey Ripstra and product analyst Neil Patel Quinn. Its executive sponsor was chief product officer Toby Negrin.

Major contributors to the project included:
 * Amir Aharoni, product analyst
 * Juliet Barbara, communications director
 * Daisy Chen, design researcher
 * María Cruz, communications and outreach product manager
 * Benoît Evellin, community relations specialist
 * James Forrester, senior product manager
 * Grace Gellerman, program manager
 * Aaron Halfaker, principal research scientist
 * Rita Ho, senior user experience designer
 * Yongmin Hong, Korean community ambassador
 * Sati Houston, grants impact strategist
 * Pau Giner, senior user experience designer
 * Melody Kramer, audience development manager
 * Joe Mattazoni, product manager
 * Jonathan Morgan, senior design researcher
 * Ed Sanders, principal software engineer
 * Sherry Snyder, community liaison
 * Alex Stinson, community programs strategist
 * Martin Urbanec, Czech community ambassador, Wikimedia Česká republika
 * Ben Vershbow, lead programs manager
 * Nick Wilson, community liaison

For the team that conducted the research in the Czech Republic and South Korea, please see meta:Research:New Editor Experiences, 2017.

Concept development
A number of WMF teams and community members will be participating in a series of workshops planned for September–November 2017 to explore issues and solutions.

In particularly, the WMF Contributors team plans to build on this research with product development work in the current fiscal year, as part of their annual plan. The technical tools developed may be directed at new contributors or at experienced editors who interact with them, or both.

What do new editors need to succeed?
After completing the research and concept development workshops described above, follow up research called "What do new editors need to succeed?" was conducted. The outcomes of this work provide a detailed list of the needs and challenges of new editors as they move through their user journeys toward contributing content to Wikipedia. This work was completed in support of the Growth team as they build solutions.

Two parts to this research
All this content was organized and summarized to create the design tools below.
 * Listing the challenges and then defining the needs of new editors as they move through their user journey to begin contributing content to Wikipedias. This was done by reviewing all the notes documents from field interviews with new editors in Czech Republic and South Korea, and pulling out the more detailed challenges and needs that informed the research findings described above.
 * Working with our ambassadors and the mentors in Czech, Korean and French Wikipedia communities who provided:
 * lists of the questions new editors ask, arranged by frequency (very frequent, frequent, and not frequent)
 * lists of the challenges that the same mentors from the same communities perceive new editors having(also arranged by frequency).

Deliverables

 * Needs of new editors as they move through their user journey to begin contributing content. This is from the notes from our field research.
 * Summary of the needs of new editors as shared and described by mentors in Czech, Korean, and French Wikipedia communities.