Reading/Web/Projects/Improve site branding



This project about improving identity of a project based on mediawiki when viewed on mobile devices. Currently, the mediawiki MobileFontend UI does not contain obvious cues for identifying name of the project. This project is also intended to inform readers of Wikipedia that the content is coming from Wikipedia.

Generative Research
New Reader's research tells us there is a lack of brand awareness in certain parts of wikipedia's audience."Many casual Wikipedia readers had no knowledge that they had ever used the platform. As Wikipedia articles often feature in first-page search results, many people have used it without realizing it.""FINDING 21: As a brand, Wikipedia is not widely recognized or understood. People are Wikipedia readers without realizing it."

User story

 * 1) As a reader, I would like to know If I have come to Wikipedia; in a prominent way
 * 2) As an open project and content distributor, Wikipedia would like to make sure our readers are aware where the content is coming from

Goal
Brand awareness

We want to raise awareness among our readership about the fact that the content is coming from wikipedia and projects. This will, in turn increase brand recall and in turn increasing retention and readership in long term.

https://phabricator.wikimedia.org/T148514

Distinguishing projects

On mobile website for projects, it's very difficult to distinguish projects just by looking at an article. Having the name of the project on top would help users distinguish between which projects they are on.

https://phabricator.wikimedia.org/T53912