Analytics/Goals/2014-15 Q1 EEVS Dashboard

Goal
Implement a dashboard to visualize key metrics defined by the research team and usable by product teams to drive goals and instrumentation.
 * Metrics: the Editor Model, and number of daily {Active Editors, Edits and Pages Created}
 * Broken down by all 882 projects and target site (desktop website, mobile website, apps)
 * With a default view showing the Rolling Monthly Active Editors for the top 7 wikis.
 * Teams immediately benefiting: Growth, Mobile, VE, Multimedia

Value Proposition
Executives and product teams will use the dashboard measure the impact of products on wikis and the community.

The dashboard is a starting point to get an overview on the health of the wikis and explore any emerging issues.

The editor model is a new and simple way of breaking down editor metrics into acquisition, activation and retention. This helps focus the goals of future product improvements.

Outcome

 * Prototype Website
 * MVP - minimal feature set necessary to make the project useful
 * Experiment with visualization technologies
 * Propose an alternative to Limn Dashboards
 * Simple & easy navigation to any metric and wiki project (designed in collaboration with UX team)
 * Default view when loading the website of most commonly needed view
 * Wikimetrics generates the data
 * available on a webserver, in JSON files, in a hierarchical directory structure
 * updated daily and historical data starting in 2007
 * New metrics:
 * Newly Registered Users
 * Rolling Monthly Active Editors
 * Rolling New Active Editors
 * Rolling Surviving New Active Editors
 * > > > #Edits and #Pages Created
 * > > > Metrics are broken down by desktop site, mobile site and apps