Growth/Growth team updates/2021

Update 2021-07-12: fundraising experiment on schedule

 * Account creation with Fundraising
 * This experiment is still on schedule for sending emails to Latin American donors who have expressed an interest in editing:
 * We plan to send a test round of emails to a small set of targets on July 14.
 * We plan to send the full flight of emails on July 19.
 * We have created special account creation pages to be the "landing pages" for these emails (i.e. the pages that load when a user clicks the "create your account" button in the email. These pages are meant to show the newcomers that they're still on the right track.
 * Spanish Wikipedia
 * Portuguese Wikipedia
 * The team has been communicating with Latin American affiliates about the upcoming email, and we'll be posting on Spanish and Portuguese village pumps this week.
 * "Add an image"
 * After analyzing results from the Android MVP, we have decided to build a first iteration of this structured task during the coming three months.
 * This is an important decision, and we'll be posting more information about the decision this week. In short, we think that the usage of the Android MVP shows that:
 * Newcomers will have high engagement with the task, meaning that they will be interested and motivated to do it.
 * Newcomers will have high efficacy with the task, meaning that the accuracy of the image suggestion algorithm combined with their judgment will yield good edits.
 * We still have many open questions about whether and how this task will work well, and that's why we are only committing to a first iteration. We'll start community conversation about it in the coming weeks.
 * Scaling
 * English: this week, we'll summarize results from the English Wikipedia test so that community members can discuss next steps.
 * Dutch: this Wikipedia now has the Growth features available for community members to test.

Update 2021-06-28: "community configuration" deployed to Growth wikis

 * Community configuration
 * After about a month of being deployed on Arabic, Czech, Vietnamese, and Bengali Wikipedia, we have deployed "community configuration" to all wikis that have Growth features.
 * This capability allows administrators to configure Growth features for their wikis without intervention by the Growth team, all through a user-friendly form.
 * Administrators can change help links, set templates for suggested edits, and change settings for mentorship features as experienced by all newcomers. Changes are all tracked as page history.
 * To access the form, administrators can go to Special:EditGrowthConfig on their wikis.
 * We think that this will allow communities to be empowered to tailor Growth features to better fit their own wiki culture and needs.
 * Account creation with Fundraising
 * This experiment now has a clear timeline, in which we'll email donors in Latin America who indicated an interest in editing, and ask them to create accounts to edit.:
 * We plan to send a test round of emails to a small set of targets on July 14.
 * We plan to send the full flight of emails on July 19.
 * Team members will be communicating with Latin American wikis and affiliates to make sure that everyone is aware of this experiment.
 * Because of the comparatively small number of email recipients (several thousand), we do not expect dramatic impacts on the wikis, but we do expect to learn whether and how donors can be converted into editors. We'll use this knowledge in planning future tests along these lines.
 * Scaling
 * This is the fourth and final week of the 2% test in English Wikipedia. During the week of July 12, we'll summarize the results for community members to discuss next steps.
 * We have seen positive indicators that "add a link" is working well in our four pilot wikis. For that reason, we're preparing to deploy it to about eight more wikis in the coming weeks.  If we continue to see positive results, we'll then deploy to all Growth wikis.

Update 2021-06-21: moving forward with Fundraising experiment

 * Account creation with Fundraising
 * We're continuing to develop this planned experiment in which we'll email donors who indicated an interest in editing, and ask them to create accounts to edit. This will take place amongst donors to a recent Latin American fundraising campaign.
 * We've established that donors will receive the email, and after they click the link, will land on a special version of the Create Account page, acknowledging their recent donation and indicating that they're on the right track. That's being designed here.
 * After creating their account, the donors will skip the welcome survey and go straight to the homepage. This will get them more quickly into the editing experience, and we know we won't be interrupting any in-progress edits (because they just arrived from an email).
 * This test will likely happen in mid-July, and we'll be looking to learn whether many donors do follow through and start editing.
 * Scaling
 * This is the third week of the 2% test in English Wikipedia, with throughput still holding constant at about ten suggested edits per day. After next week, we'll summarize the results from the test and discuss next steps with the community.
 * We'll be deploying Growth features to Latvian and Slovak Wikipedias this week.

Update 2021-06-14: account creation experiment

 * Account creation with Fundraising
 * Right now, the work of the Growth team begins when a user creates their account. That's when the Growth features start to invite them to their homepage to begin editing.
 * Going forward, the team is going to start thinking about how to encourage more users to create accounts, beginning that process. Now that the Growth features are a safe place for newcomers to get started, we feel comfortable starting to invite more people to become newcomers.
 * As a first experiment, we're working with the WMF Fundraising team on an idea to encourage donors to become editors. In a recent Latin American fundraising campaign, donors were asked in a post-donation survey whether they were interested in learning about editing.  Our idea is to email those who said "yes", to encourage them to create accounts and get started.
 * We'll be communicating with the Spanish Wikipedia community about this idea as we develop it.
 * Please see this Phabricator task to follow along.
 * Add a link
 * We are now in the third week of this feature being deployed, and things are still looking good. We're spending time cleaning up bugs and making small leftover improvements to the feature that we did not complete before its release.
 * This week, we'll generate our "leading indicator" statistics, which will be our first clear glimpse of important metrics like revert rate. We'll use those to decide when and how much to extend the feature to more wikis.
 * If the leading indicators are in the right range, we'll talk to communities about deploying "add a link" to these Wikipedias next: Russian, French, Polish, Romanian, Persian, Hungarian, Spanish.
 * Scaling
 * This is the second week of the 2% test in English Wikipedia. We're seeing newcomers make about ten suggested edits per day, which is about the rate we expected.
 * After two more weeks, we'll assess the results and discuss with the English community on next steps.

Update 2021-06-07: performance of "add a link" so far

 * Add a link
 * Since we deployed it on May 27 (12 days ago), users have made "add a link" edits to 844 articles across our four pilot wikis (Arabic, Czech, Vietnamese, Bengali).
 * The revert rate appears to be quite low for these edits (less than 10%).
 * Some notes we've collected from observing the feature so far:
 * An enthusiastic newcomer made hundreds of "add a link" edits on Arabic Wikipedia, but started out accepting all suggestions until another user reminded them to evaluate them more critically. This taught us that the feature could automatically intervene if a user seems to be accepting too many suggestions, which we are discussing in this Phabricator task.
 * Patrollers may not know about the feature and it's automatic edit summary. We've seen an instance of a user who thought that the automatic edit summary (e.g. "Link suggestions: 3 accepted, 2 rejected, 0 skipped") was written by hand by the newcomer.  We're considering how to clarify the message in this Phabricator task.
 * Next week, we'll collect statistics from this deployment to understand what improvements are needed and to decide when and how to deploy the feature to more wikis. This Phabricator task lists the wikis to which we're considering deploying it next.
 * Scaling
 * We will start a test with the English Wikipedia community tomorrow on June 8, in which 2% of newcomers will receive the Growth features.
 * The conversation about the test is happening here, for community members to join in.

Update 2021-06-01: "add a link" and "community configuration" releases

 * Add a linkScreenshot_of_add_link_on_mobile_2021-06-01.jpg
 * We deployed the "add a link" feature to our four pilot Wikipedias on May 27 (Arabic, Czech, Vietnamese, Bengali).
 * Half of newcomers have "add a link" available as their default task and the other half still have the legacy task type based on maintenance templates. This is an A/B test to see how the new feature impacts newcomer engagement.
 * So far, there have been over 500 edits made through the new feature.
 * In about two weeks, we'll analyze the initial data and determine changes to make, and whether to scale to more Wikipedias.
 * Community configuration
 * Coincidentally, we also released community configuration to our four pilot wikis.
 * This means that administrators in those wikis can configure Growth features without needing the Growth team to make code changes.
 * This capability will help us deploy the Growth features in new wikis by making it easy for community members there to set them up on their own.
 * We'll monitor usage in the coming weeks to see if any changes are needed before making it available to all wikis with Growth features.
 * Scaling
 * We will start a test with the English Wikipedia community on June 7, in which 2% of newcomers will receive the Growth features.
 * The results of this test will inform whether and when we should increase the number of newcomers receiving the features on that wiki.
 * The conversation about the test is happening here, for community members to join in.

Update 2021-05-24: "add a link" final testing

 * "Add a link"
 * We're doing final testing and bug fixing this week, including tests by our ambassadors in our four pilot wikis.
 * We will likely deploy to our four pilot wikis next week.
 * After two weeks, we'll analyze the initial data to identify any problems or trends.
 * If things are going well after four weeks, we'll deploy to increasingly larger sets of the wikis with Growth features.
 * "Add an image"
 * We've looked at the initial data from the Android MVP, and it looks encouraging! We're seeing hundreds of people evaluating thousands of images, with most people doing many images per session.  We hope this means that the task is interesting.
 * In the coming weeks, we'll be evaluating the data closely to understand how engaging the task, how strong the judgment of the users is, and how well the task works across languages. This will help the Growth team decide if and when to build it for the web.
 * Scaling
 * Wikipedias that started receiving the features this week are: Urdu, Bulgarian.
 * We will soon start a test with the English Wikipedia community on 2% of newcomers. Experienced editors have tried out the features, and we are deciding when to begin the test.  Follow along here.

Update 2021-05-10: "add a link" nearing deployment

 * "Add a link"
 * This project is now being tested in production and is nearing release on our four pilot wikis.
 * We'll be doing final tests this week and next week, and then plan to deploy to the four wikis either during the weeks of May 24 or May 31.
 * After two weeks, we'll analyze the initial data to identify any problems or trends.
 * If things are going well after four weeks, we'll deploy to increasingly larger sets of the wikis with Growth features.
 * "Add an image"
 * While the Growth team has not been working on this effort recently, the Android team has.
 * Last week, they deployed what we're calling the Android MVP, which collects image annotations from users without saving any edits.
 * Over the coming weeks, we'll learn a lot about how users like this task, whether they apply good judgment, and how well it works across languages. These learnings will help the Growth team decide whether to build such a task for the web.
 * Scaling
 * English Wikipedia community members are testing out the features. They have nine mentors signed up, and so far, the testing is going well.  Follow along here.
 * Wikipedias that will start receiving the features this week are: Catalan, Greek.
 * Wikipedias preparing for deployment are: Urdu, Bulgarian, and Latvian.

Update 2021-05-02: "add a link" being tested

 * "Add a link"Screen_shot_of_"add_a_link"_in_beta_2021-05-02.png
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * The experience is sufficiently developed that community members are welcome to try it out on Test Wikipedia. It still contains many visual bugs that we're fixing.
 * Scaling
 * Wikipedias that will start receiving the features this week are: Catalan, Urdu, Greek.
 * Wikipedias preparing for deployment are: Bulgarian and Latvian.

Update 2021-04-26: community configuration

 * Community configurationCommunity_configuration_on_English_Wikipedia_beta_–_2021-04-20.png
 * The team has started a project to help more communities get set up quickly with Growth features, and to allow them to adjust the features on their own.
 * In this idea, administrators will be able to use a Special page on their wikis to adjust the configuration of the Growth features for all users. For instance, they'll be able to change which templates put articles into the newcomer tasks feed.
 * While this idea was developed for the Growth features, it has applicability for other features, and so we hope community members read through the project page and offer thoughts on its talk page.
 * "Add a link"
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * Scaling
 * Last week, we deployed to Spanish Wikipedia, the largest Wikipedia that has Growth features (25,000 newcomers per month).
 * Wikipedias that will start receiving the features this week are: none.
 * Wikipedias preparing for deployment are: Catalan, Greek, Serbo-Croatian, Urdu, and Latvian.
 * Experiment on English Wikipedia
 * We have started a discussion with the English Wikipedia community about how to deploy Growth features to that wiki.
 * We will likely deploy just to 2% of new accounts to get a sense of how things go before deploying to more users.
 * Community members are welcome to join in the discussion.

Update 2021-04-19: terminology and measurement for "add a link"

 * "Add a link"Mentor dashboard homepage for mobile.png
 * We decided to use the term "machine" to refer to the link recommendation algorithm in the feature (as opposed to the term "artificial intelligence"). To learn about how we made that decision, see this section.
 * We posted our plans for measurement and experimentation with "add a link". We'll be testing the feature to see if newcomers have increased engagement with "add a link" than without it.  For details, see this section.
 * Mentor dashboard
 * We've posted design details and mockups for both the desktop and mobile dashboard here on the project page. See accompanying image.
 * If community members have any ideas or questions as we work to make these mockups a reality, we hope they post on the talk page.
 * Scaling
 * Last week, these Wikipedias started receiving Growth features: none.
 * Wikipedias that will start receiving the features this week are: Spanish.
 * Wikipedias preparing for deployment are: Serbo-Croatian, Urdu, and Latvian.

Update 2021-04-13: engineering on "add a link"

 * "Add a link"
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * Mentor dashboard
 * We are finishing designs for the mobile version of the dashboard. Though we believe that most mentorship currently happens from desktop users, we believe that making mentorship easy from mobile devices will encourage new kinds of people to become mentors.
 * Scaling
 * Last week, these Wikipedias started receiving Growth features: Malay, Simple English, and Tamil.
 * Wikipedias that will start receiving the features this week are: Spanish.
 * Wikipedias preparing for deployment are: Serbo-Croatian, Urdu, and Latvian.

Update 2021-04-05: link recommendations algorithm remains accurate

 * "Add a link"
 * Last week, we tested the link recommendation API outputs in six languages (English, French, Vietnamese, Bengali, Czech, and Arabic) to ensure that the algorithm remains accurate and to find any issues. We found an accuracy level between 70% and 90% depending on the language (we discovered fixable issues in Vietnamese that made its suggestions much lower), meaning that 70-90% of suggested links should be links, and will link to the right article.  We believe this is sufficiently accurate for newcomers to be successful.
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * Mentor dashboard
 * Engineering is now beginning, with technical architecture planning unfolding in Phabricator under this task.
 * Next, we will turn our attention to mobile designs.
 * Scaling
 * Last week, no new Wikipedias started receiving Growth features.
 * Wikis that will start receiving the features this week are: Tamil, Malay, and Simple English.
 * Wikis preparing for deployment are: Serbo-Croatian and Latvian.

Update 2021-03-31: re-testing link recommendations algorithm

 * "Add a link"
 * The link recommendations are soon going to be available via public API. The Growth team's "add a link" feature will use this API, but community members will also be able to use it to build their own tools using link recommendations.
 * This week, we are testing the API outputs in six languages (English, French, Vietnamese, Bengali, Czech, and Arabic) to ensure that the algorithm remains accurate and to find any issues.
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * Mentor dashboard
 * We are finalizing designs for dashboard after receiving community thoughts, and engineering will begin soon. You can follow along with engineering under this Phabricator task.
 * Scaling
 * Last week, Hindi, Japanese, Telugu, Albanian, Esperanto, and Norwegian Wikipedias started receiving Growth features.
 * Wikis that have the features available for testing are: Spanish, Tamil, Malay, and Simple English.
 * Wikis preparing for deployment are: Serbo-Croatian and Latvian.

Update 2021-03-22: mockups of mentor dashboard

 * "Add a link"
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * Mentor dashboardMockup_of_mentor_dashboard_2021-03-22.png
 * Following user interviews, we have now created an initial set of designs and posted them on the project page.
 * Community members are encouraged to look at the designs and give us their thoughts by answering the questions linked from the page. We'll also be going directly to the mentors on our pilot wikis for their thoughts.
 * In the next two weeks, we'll make final designs and begin engineering.
 * Scaling
 * Last week, Indonesian and Croatian Wikipedias started receiving Growth features.
 * Wikis that have the features available for testing are: Japanese, Esperanto, Norwegian, Albanian, Hindi, Malay, and Simple English Wikipedias.

Update 2021-03-15: engineering on "add a link"

 * "Add a link"
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * The code is beginning to appear in Test Wikipedia, where we will be testing and fixing bugs.
 * Scaling
 * Last week, Thai Wikipedia started receiving Growth features.
 * Wikis that have the features available for testing are: Indonesian, Croatian, Japanese, Esperanto, Norwegian, Albanian, and Hindi Wikipedias.
 * Wikis preparing for deployment are: Telugu Wikipedia.

Update 2021-03-07: "add a link" leading indicators

 * "Add a link"
 * We are now working on a timeline that targets deployment in early April. We'll first deploy to our pilot wikis: Czech, Vietnamese, Arabic, and Bengali Wikipedias.  After two weeks, we'll look at these leading indicators to see if there are any major problems.  If not, then we'll deploy to the other wikis that have the Growth features:
 * Revert rate: the percentage of "add a link" edits that are reverted.
 * User rejection rate: the percentage of link suggestions for which users select "no" instead of "yes".
 * Task completion rate: the percentage of users who start the link recommendations task that also complete it.
 * Scaling
 * Last week, Danish and Romanian Wikipedias started receiving Growth features.
 * Wikis that have the features available for testing are: Thai, Indonesian, and Croatian Wikipedias.
 * Wikis preparing for deployment are: Hindi, Albanian, and Esperanto Wikipedias.

Update 2021-02-28: mentor dashboard interview results

 * "Add a link"
 * This week, we'll be finalizing our approach to instrumentation and experimentation for this feature.
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * Scaling
 * Wikis that are preparing for the Growth features include Danish Wikipedia, Thai Wikipedia, Romanian Wikipedia, Indonesian Wikipedia, Albanian Wikipedia, and Croatian Wikipedia.
 * We are also preparing to discuss deployment on English Wikipedia. To weigh in on how we'll approach our largest Wikipedia, see this discussion thread.
 * Mentor dashboard
 * We have completed 19 interviews with mentors to help us design this feature. See the project page to learn about the interviews and their results.
 * Next, we will be creating wireframes of possible designs and posting those for community reactions.

Update 2021-02-22: allowing communities to configure Growth features

 * "Add a link"
 * We've completed writing the copy for the feature, and it is now finalized in all the specifications.
 * We have also decided what we'll be measuring and are finalizing our plan for running a controlled experiment.
 * Scaling
 * Wikis that are preparing for the Growth features include Danish Wikipedia, Thai Wikipedia, Romanian Wikipedia, and Indonesian Wikipedia.
 * For these wikis (and future ones), we are deploying the Growth features in "dark mode", meaning that no users have them on by default. Then communities have two weeks (or longer, if they request) to test, discuss, translate, and configure the features to fit their wiki.  If after two weeks, there are no objections, we turn the features on for newcomers.
 * To facilitate this process, the team is working on a way for communities to adjust and configure the Growth features on-wiki on their own with a simple form. This will help the Growth team to deploy to more wikis more quickly, since each one won't need individualized preparation with Growth engineers.

Update 2021-02-15: results from second variant test

 * "Add a link"
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * We're also continuing to write the copy for the feature and to develop the measurement plan.
 * Variant C vs. D - Mobile 2021-02-03.pngVariant C vs. D
 * We recently completed the analysis of our second variant test of the newcomer homepage. These tests are meant to try different arrangements of the newcomer homepage to see which ones increase newcomer engagement.  Half the newcomers get one variant, and half get the other.  Our first variant test was completed in June 2020, leading us to deploy "Variant A" to all users.
 * This test compared Variants C and D, both of which built on learnings from the first test. Both variants make suggested edits the most prominent part of the newcomer homepage, but differ in how users are onboarded to suggested edits.
 * We found that both Variants C and D led to higher interactions and edits than Variants A and B. Variant D led to more users editing on desktop and Variant C led to more users editing on mobile.
 * To take action on these results, we will soon be shifting all users of the desktop experience to Variant D and all users of the mobile experience to Variant C.

Update 2021-02-08: statistics and summaries for "add an image"

 * "Add a link"
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * We're also continuing to write the copy for the feature and to develop the measurement plan.
 * "Add an image"
 * Last week, we posted three pieces of information that provide more detail on our team's and the community's thinking about this project.
 * Notes from community discussions: a summary of the points brought up by community members in five languages around this feature idea.
 * Algorithm coverage: these statistics show how many image suggestions the algorithm will be able to make.
 * Metadata coverage: these statistics show how much non-English metadata exists for image suggestions.
 * Mentor dashboard
 * We're conducting interviews with mentors in multiple communities to inform the design of this feature.
 * If community members want to weigh in with their opinions, they can contact us on this talk page.

Update 2021-01-31: user test results for "add an image"

 * "Add a link"
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * We're also continuing to write the copy for the feature and to develop the measurement plan, which will explain which data we're measuring and how we'll set up any A/B tests.
 * "Add an image"
 * In December, we ran 15 user tests with newcomers on the "add an image" idea, using this interactive prototype. The objective was to observe as many user judgments on image matches as possible, so we can understand the strength of user judgment and figure out how to design to increase it.
 * The full notes on the user tests are here. We are encouraging community members to read and react to them on the project talk page.
 * In summary, we think that these user tests confirm that we could successfully build an "add an image" feature, but it will only work if we design it right. Many of the testers understood the task well, took it seriously, and made good decisions. On the other hand, many other users were confused about the point of the task and made weak decisions -- but for those confused users, it was easy for us to see ways to improve the design to help them succeed.
 * Another important development for this project is the start of work on the Android MVP (minimum viable product): the Android app team will be building a simple image matching workflow as a "suggested edit" in the app. The MVP will not save any edits.  It is only for the purposes of learning how to improve the image matching algorithm and the design, so that when the Growth team works on this idea, we can benefit from the learnings.

Update 2021-01-25: progress on "add a link"

 * Team changes
 * Our team has been undergoing some changes as we gain new members and old members transition to other teams. We're expanding, which is good!  But it means we'll be spending effort over the next few weeks onboarding new members and helping them get up to speed.
 * "Add a link"
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * The beginnings of the experience will start being available in beta wikis this week. We will let volunteers know when the pieces start being ready to try out.
 * We're now writing all the copy for the feature (the words that users will see).
 * We're also writing our measurement plan, which defines which data we'll gather and how we'll use it. This will get posted on-wiki for community members.
 * "Add an image"
 * We've finished gathering our notes on the user tests that we ran around this idea. We'll be posting our findings on-wiki this week so community members can see them.
 * The Android team is going to be building an MVP (minimum viable product) around image recommendations. It's not going to make any edits to Wikipedia: it's just going to help us learn how users react to an image-related task, and give us a sense of how strong their judgment will be when they do the task.  We'll link to more details on this idea once it takes shape.

Update 2021-01-18: design work on mentorship

 * "Add a link"
 * We are continuing to engineer on both the backend of the link recommendation service and the frontend of the user experience.
 * "Add an image"
 * We are finishing up the final threads on the discussion page for this project. We'll summarize the state of the conversation this week, but please feel free to join in at any time.
 * We'll also be posting learnings from our 15 user tests on the image recommendation prototype.
 * On the technical side, the Platform Engineering team is scoping out a "proof of concept" API for serving image recommendations. The Growth and Android teams will be able to use this to try out building an "add an image" feature and get a sense for hw such an API would function.
 * Mentorship dashboardSketch_of_mentor_dashboard_feature_for_Mediawiki_2020-05-11.jpg
 * Mentorship is an important part of the Growth team feature set, and it's the one in which community members participate most, and have the most ideas and questions.
 * But because our team spends the majority of our resources on newcomer tasks, we have not been able to dedicate time to improvements for mentorship.
 * The team now has a design intern working with us for the coming months, who will be focused on mentorship features.
 * Over the last years, the most requested mentorship feature is some sort of page where mentors can see who their mentees are and monitor how they are progressing.
 * The design intern will be working on building this, using the existing project page as a starting point and the existing community thoughts on its talk page.
 * If you have opinions or ideas, please speak up on the talk page so we can take them into account.