Wikimedia Mobile engineering/Personas

The following is a list of personas that are relevant to mobile features development.

Rita

 * Professor in Sao Paulo: Only speaks Portuguese
 * Accesses the mobile site sporadically, via a Google search
 * Doesn't distinguish between Google and Wikipedia – it's all "the Internet"
 * Only spends a minute or two to find what she's looking for; rarely scrolls past the lead
 * Values ease, speed, and a user-friendly interface

Mark

 * Accountant in London: Only speaks English


 * Accesses the site directly via an app while commuting
 * May spend the whole commute reading articles or clicking around on links
 * Loves reading Wikipedia but doesn't consider himself to be an expert in anything, so not interested in contributing
 * Values an immersive reading experience without clutter or interruption

Albert

 * Office worker in Phoenix: Only speaks English


 * Often accesses Wikipedia via articles shared on social media
 * Uses the mobile site as a second screen, to look up information on things he is reading about/watching on his desktop or television
 * Would like to write about his hobbies, which he's an expert on, but not sure how or where to start
 * Saving, sharing, and providing feedback appeal to him

Yasmin

 * College student in Cairo: Speaks and reads English and Arabic


 * Mainly reads and edits English Wikipedia because of higher visibility and ease of keyboard input
 * Has some experience editing wikis and corrects mistakes anonymously on the desktop site
 * Has not registered and does not consider herself to be a Wikipedian; primarily uses the mobile site as a reference tool in school
 * Would be interested in fast, easy ways to contribute, like tagging and patrolling, via mobile

Marie

 * Museum curator in Toronto: Speaks and reads English, French, and Spanish


 * Frequently uses Wikipedia as a reference at work and likes to compare different language versions of articles
 * Recently created an account and wrote her first article on English Wikipedia
 * Would like to be able to monitor editing activity on her article and address issues raised by other editors
 * Would like to be able to share her work on articles with friends, family, and colleagues who are experts in the topic

Arjun

 * High school student in Bangalore: Speaks Kannada, Hindi and English, reads and writes primarily in English


 * Aware of Kannada and Hindi Wikipedia but prefers to edit and read the larger, more popular English project
 * Has been editing English Wikipedia for several years
 * Loves the freedom to do what he wants on the site and does a little bit of everything
 * Edits the desktop site on his laptop and on his phone
 * Would like more flexibility/ease to do some of his most vital activities on mobile, like patrolling and responding to discussions