Analytics/Research and Data/2014-15 Goals


 * see Wikimedia_Engineering/2014-15_Goals

Primary goal

 * standardize baseline metrics
 * define key organizational metrics (aka the Editor Model) and apply them to product team goals/instrumentation:
 * Growth
 * Mobile
 * VE
 * MultiMedia
 * define key project-level participation and content metrics:
 * Daily unique editors
 * Daily unique anonymous editors
 * Daily unique editing bots
 * Daily unique page creators
 * Daily unique media creators
 * Daily edits by registered users
 * Daily edits by anonymous users
 * Daily bot edits
 * Daily pages created
 * Daily media created
 * make significant progress on reader metric definitions:
 * Page views
 * Unique clients

(italicized items are stretch goals as they have dependencies that we'll be able to assess throughout Q1, see the full list of metrics on Meta)

Secondary goals

 * topical research
 * anonymous acquisition (Growth)
 * mobile app adoption/traffic and participation trends (Mobile)
 * predictive models of editor activation/survival

Staffing and team process

 * process & strategy
 * uplevel team process (prioritization sprints, project management)
 * finetune operating model (consulting vs embedded)
 * push on horizontal integration with other research teams (UX, grantmaking)


 * staffing
 * F/T fundraising research analyst on-board (new hire)
 * start recruiting for traffic research analyst position
 * aggregation/anonymization of traffic data (external collaboration)
 * topic extraction (contractor, depending on availability)

Focus areas

 * Participation
 * All metric definitions for participation implemented in Vital Signs (DT, AH, Dev)
 * Metrics standardization: high-level production metrics (beyond AE) (AH, DT)
 * Notification/activation experiments with Growth (AH, DT)
 * Microcontributions research for Mobile (DT)


 * Content
 * Special project: topic extraction / recommender systems (contractor)


 * Readership
 * F/T traffic research analyst on-board
 * Readership metrics: metrics integrated in Vital Signs, feedback/evaluation of metric definitions (OK)
 * Publish and socialize aggregate/anonymized traffic data (OK, DT, collaborator)

Q3: Jan - Mar 2015
Goals dependent on review and discussion of Product team initiatives

Q4: Apr - Jun 2015
Goals dependent on review and discussion of Product team initiatives