Translations:Growth/Personalized first day/Newcomer experience marketing pilot/9/en

The social media ads will be targeted at users with interests like writing, editing, learning, research, and academic writing—the sorts of interests that you might expect would be correlated with a Wikipedia editor. Our plan is to run these ads for no more than four weeks, and probably less than that. The welcome emails will go out about one to two weeks after the ads. As this is a small pilot project, we do not believe that it will have any major negative effects on the Spanish Wikipedia and its editors.