Reading/Web/Projects/Related pages

Read more aims to drive page views by engaging users by directing them to related content. We aim to show that at least 5% of page views that see read more engage with read more driving new eyes on our articles and more engagement in our project.

The Problem
If a reader has gotten to the bottom of the article, they might be looking to read more about the topic and surfacing articles that are similar might be exactly what they are looking for.

This has been released on apps and saw a 16% click-through (For users who saw it). Additionally, 25% of the users who saw read more results clicked through at least more than once.

The How
Using the Extension:RelatedArticles extension we will show suggested articles at the bottom of pages encouraging the user to read another page.

A user who gets to the bottom of an article on either mobile or desktop web is shown a list of other articles that are related to the one they just finished.

Success criteria

 * %CTR (click through rate, clicks/views) is higher than 10%.
 * Ideally, we will be able to ensure that these clicks are not-cannabilistic (increasing overall clicks as opposed to taking clicks from blue links)

Roll out plan

 * 1) We'll begin by deploying to a sample of Wikipedia beta users in both desktop and mobile to collect data and gather feedback. See https://phabricator.wikimedia.org/T116676
 * 2) Pending results of that we will develop a plan to push the feature to stable of remove from the cluster.

Join the conversation
This task is being tracked on Phabricator and we'd love to hear your thoughts.