Translations:Growth/Personalized first day/Newcomer experience marketing pilot/16/en

We will be collecting standard anonymized metrics from Facebook, such as reach, engagement, click rates, and similar. On-wiki, we will measure how many people land on the campaign-specific create account page, end up creating an account, and are constructively activated. The use of Facebook has been vetted and approved by the Wikimedia Foundation's Legal team; importantly, no personal information will be shared with the platform.