Social media campaign of similar projects

RESEARCH REPORT ON SOCIAL MEDIA CAMPAIGNS OF PROJECT RELATED TO WIKIDATA

This is my research report on social media campaigns on project related to Wikidata. I would first begin with Wikimedia Foundation itself.

Facebook Page : https://www.facebook.com/pages/Wikimedia-Foundation/135152853017 Facebook

The Facebook Page of Wikimedia Foundation has 3442 likes and only 48 Notes with last updated on February 18, 2010. Nevertheless to say, Wikimedia Foundation Page is not active on Facebook. Regular updates need to be added. Many people all over the World don't know what Wikimedia Foundation is. All they know about is one or two most popular projects of the Wikimedia Foundation like Wikipedia and Wikimedia Commons. The Facebook Page also don't give any information about the various projects of the Wikimedia Foundation. This should definitely be added to the Facebook Page to spread awareness and attract more followers.

Google+ Page : https://plus.google.com/108193079736330787108/posts  Google+

Comparatively,much active than the Facebook Page, Google+ page shows 5473 followers, with regular updates. But again this page gives no information about any other projects of Wikimedia Foundation. Also, this page should be made more attractive by adding photographs and video of the events taking place in Wikimedia Foundation. Like we have for Mozilla Firefox with over 129,575 followers. (Link to the Google+ page of Mozilla Firefox https://plus.google.com/+firefox/posts Mozilla Firefox)

Twitter Page : https://twitter.com/Wikimedia Twitter

Compared to Facebook and Google+ Wikimedia Foundation is more active on Twitter with 1,444 tweets and 19.3K followers. But definitely needs improvement. This page needs to be made more attractive with video presentations and photographs of the events of the Wikimedia Foundation to increase the number of followers and spread awareness about other projects too.

I would now draw attention to one of the most popular projects of the Wikimedia Foundation, Wikipedia

Facebook Page : https://www.facebook.com/wikipedia Facebook

Huge followers, with over 1.5 m likes and regular updates. Wikipedia, undoubtedly is known to and followed by many people all over the World.

But again when I moved to the posts there, I found very few people talking about them. This needs to be improved. Regular posts in regional languages of people are one option, like we see on the Facebook Page of Mozilla. One more way could be update of posts in an attractive manner. For example, Celebration of pie day, nice photos, cartoons or video could have been added apart from a Wikipedia page, so that people could go through the page on Wikipedia to know more about pie day in a more interesting way.

Also more advertisements can be done in the Log in page of Facebook.

Google+ Page : https://plus.google.com/+Wikipedia/posts Google+

Followers over 54,020 and with similar as on Facebook. Again clicking on Photos and Videos I found none. So, photos and videos need to be uploaded to draw the attention of people who don't know much about the world of Open Source.

Twitter Page : https://twitter.com/Wikipedia  Twitter

Doing very well with about 2,594 tweets and 272 K followers. One good thing I liked bout Wikipedia's Twitter Page is that we have tweets related to almost every project of the Wikimedia Foundation.

Wikipedia pages, being the most among the most popular pages in the World is the best platform for promotion of other projects of the Wikimedia Foundation like Wikidata, which is supposed to be Wikipedia's Game Changer. Hence, one of the best ways to promote and make users understand what Wikidata is could be Wikipedia pages.