Growth/Growth 2014/2014-15 Goals

The following document is an overview of the 2014-15 Annual Plan target and roadmap for the Growth team, a part of Wikimedia Engineering.

Current team members (as of June 2014):
 * 1) Matt Flaschen (Software Engineer)
 * 2) Aaron Halfaker (Research Scientist)
 * 3) Kaity Hammerstein (Associate Interaction Designer)
 * 4) Rob Moen (Software Engineer)
 * 5) Sam Smith, (Software Engineer)
 * 6) Moiz Syed (Interaction Designer)
 * 7) Steven Walling (Product Manager)

Background
TK

2014-15 Annual Plan targets
We have selected the following targets to be met by June 2015:

By July 1 2014, we will have selected precise targets for each of the three conversion rates above, by extrapolating based on current baselines (including the year-over-year rate of change) and the results of previous experimentation (where applicable).
 * 1) Acquisition:  we will increase (compared to a control) new registrations across Wikimedia projects. 
 * 2) Activation: we will increase (compared to a control) the rate at which new registrations become active editors (5+ content edits/month).
 * 3) Retention: we will increase (compared to a control) the survival rate of active editors on Wikimedia projects.

2014-15 product goals

 * Q1 (July 1 - September 30 2014)
 * Task suggestions landing page, notifications, and guided tours launched on all GettingStarted wikis (top 10 Wikipedias plus 20 others currently).
 * Signup flow improvements (signup and save, on-page login and signup for SSL users) in production on wikis


 * Q2 (October 1 - December 31 2014):


 * Q3 (January 1 - March 31 2015):


 * Q4 (April 1 - June 30 2015):

Backlog

 * Acquisition
 * Thanks from readers
 * Main Page and .org portal redesigns
 * Signup and save
 * On-page signup (for SSL users)
 * Surface logged-in features as CTAs
 * Editor campaigns
 * Social graph/contact invitations
 * WikiCards


 * Activation
 * Personalized task recommendations
 * Article creation
 * WikiProject tools
 * Editor campaigns
 * Surface logged in features


 * Retention
 * Personalized task recommendations incl. notifications
 * Thanks from readers (and/or to IP editors?)
 * Fix revert workflow
 * Audit how bots and AbuseFilter and CAPTCHA impact, and fix them
 * Watchlist redesign
 * WikiProject tools
 * WikiCredit