Analytics/Research and Data/2014-15 Goals


 * see Wikimedia_Engineering/2014-15_Goals

Primary goal

 * standardize baseline metrics
 * define key organizational metrics (aka the Editor Model) and apply them to product team goals/instrumentation:
 * Growth
 * #501 – gather baselines for active editor breakdown ✅
 * #511 - choose numeric targets for 2014-15 ✅
 * Mobile
 * #343 - support mobile metric goal setting ✅
 * #409 New Active Editor / Surviving New Active Editor baselines for mobile ✅
 * VE
 * MultiMedia
 * define key project-level participation and content metrics:
 * Daily unique editors
 * #407 - Daily unique registered editors ✅
 * #408 - Daily unique anonymous editors ✅
 * #415 - Daily unique editing bots ✅
 * #416 Daily unique page creators (no breakdown) ✅
 * #417 Daily unique media creators (no breakdown) ✅
 * #423 - Daily edits ✅
 * #418 - Daily edits by registered users ✅
 * #420 - Daily edits by anonymous users ✅
 * #419 - Daily bot edits ✅
 * #421 - Daily pages created (no breakdown) ✅
 * #422 - Daily media created (no breakdown) ✅
 * make significant progress on reader metric definitions:
 * Page views
 * #288 Pageview definition
 * Unique clients
 * #373 - LUCID scheme ✅

(italicized items are stretch goals as they have dependencies that we'll be able to assess throughout Q1, see the full list of metrics on Meta)

Secondary goals

 * topical research
 * anonymous acquisition (Growth)
 * #465 Anonymous A/B test #1 ✅
 * #559 Anonymous A/B test #2 ✅
 * Task suggestions (Growth)
 * #563 Qualitative similarity of morelike ✅
 * #573 Research questions for task recommendations ✅
 * mobile app adoption/traffic and participation trends (Mobile)
 * #375 Mobile trends @ Monthly Metrics ✅
 * #294 Mobile trends report on Meta ✅
 * #379 Mobile app traffic analytics ✅
 * predictive models of editor activation/survival
 * #344 Update revert data for enwiki @ beyond
 * ✅ for enwiki

Staffing and team process

 * process & strategy
 * uplevel team process (prioritization sprints, project management)
 * finetune operating model (consulting vs embedded)
 * push on horizontal integration with other research teams (UX, grantmaking)
 * #158 research touchpoints ✅


 * staffing
 * F/T fundraising research analyst on-board (new hire)
 * #386 FR research analyst onboarding ✅
 * start recruiting for traffic research analyst position
 * aggregation/anonymization of traffic data (external collaboration)
 * topic extraction (contractor, depending on availability)

Focus areas

 * Participation
 * All metric definitions for participation implemented in Vital Signs (DT, AH, Dev)
 * Metrics standardization: high-level production metrics (beyond AE) (AH, DT)
 * Notification/activation experiments with Growth (AH, DT)
 * Microcontributions research for Mobile (DT)


 * Content
 * Special project: topic extraction / recommender systems (contractor)


 * Readership
 * F/T traffic research analyst on-board
 * Readership metrics: metrics integrated in Vital Signs, feedback/evaluation of metric definitions (OK)
 * Publish and socialize aggregate/anonymized traffic data (OK, DT, collaborator)

Q3: Jan - Mar 2015
Goals dependent on review and discussion of Product team initiatives

Q4: Apr - Jun 2015
Goals dependent on review and discussion of Product team initiatives