Inuka team/ja

はじめに
新興地域に暮らす人々は100万人単位でオンラインデビューを果たそうとしています. インターネットでコンテンツを消費するのと同じように、私たちのプロジェクトでは知識にアクセスできる場として新しい読者を歓迎することが欠かせません.

ウィキメディア財団イヌカチームは2019年7月、製品部門の中に創設しました（Inuka、旧称は新人読者製品チーム）. The team's mission is to foster &  build localized innovations to meet the knowledge needs of future audiences in areas of recent digital growth, towards a positive impact on adoption and retention while driving awareness of & engagement with Wikipedia and Wikimedia content for reduction of knowledge gaps.



イヌカ Inuka という名称の由来は？
スワヒリ語でイヌカ （Inuka）とは「立ち上がること」を意味しています. 新興市場の読者にとってウィキペディアほかウィキメディアのプロジェクトはまだ遠い存在ですが、当チームの使命とは、その内容がもっと身近になるようにすることです. そこでアフリカという新興市場の、ある地域で人々が話す言語から、当チームの名称を選び、私たちが選ぶ商品をどういう人たちに届けようとしているのか、心に留めようとしています. It is aspirational, and reminds the team that everything we build or implement should be taking us towards the goal of raising worldwide readership.

目的

 * Foster &  build localized innovations to meet the knowledge needs of future audiences in areas of recent digital growth, towards a positive impact on adoption and retention while driving awareness of & engagement with Wikipedia and Wikimedia content for reduction of knowledge gaps.

When writing the above mission statement, we considered three areas;


 * 1) Why do we exist
 * 2) * Millions of people in areas of recent digital growth  are coming online for the first time. Newer platforms are growing exponentially, and the internet is becoming more multi-modal, interactive and social. These changes challenge both our contribution and consumption models. The need to adapt to these opportunities has risen due to the changing expectations of our users about digital products.
 * 3) * The urgency of meeting the demands requires the team to develop local innovations to meet the specific needs of future audiences.It is imperative that our projects support and welcome new readers (and contributors)  with access to knowledge that matches how they interact with content on the internet.
 * 4) Who do we serve
 * 5) * Sharing the sum of all knowledge will not happen until everyone has access to all knowledge equally. Knowledge on Wikimedia sites does not reach all audiences. While some audiences have firmly established their place as content consumers and creators, other groups who have had a late start in digital adoption are finding their space in the Wikimedia movement in ways that match their state of digital reality.
 * 6) * To make meaningful efforts through focused initiatives, we need to identify audiences and groups who can be engaged in ways that best serve their immediate needs for knowledge equity, within the scope of technology and resources currently supported through the Wikimedia Foundation. This will pave the way for consistent engagement into wider groups, through extended capacity,  evolving technology, and programmatic support.
 * 7) What value do we bring to the movement
 * 8) * Wikimedia projects are essential in the infrastructure of knowledge sharing on the internet. However, our share of media interaction and consumption is still growing as more people come online. It is essential to find opportunities that can match/exceed the quality of experience that users are being offered that can have a position impact on adoption and retention indicators. The simplest way to do that is to re-use and refine popular platforms' patterns, methods and mental models



チームの原則
Below are some of our team principles when designing and building products for emerging audiences and underserved communities:


 * 1)  Explore new form factors 
 * 2) * We build for audiences that have the ability to benefit from digital information and services in a format that fits their access patterns.
 * 3) * We explore new and upcoming formats that diverge from our traditional offering of long-form articles.
 * 4) * We focus on new knowledge consumers and contributors where we see interactions such as content amplification, preservation, curation etc.
 * 5) * This can either be on-wiki or off-wiki experiences accessible on different/any devices.
 * 6)  Emerging audiences and underserved communities centric 
 * 7) * The identity of audiences within areas of recent digital growth, and their unifying elements can largely determine the scope of activities serving their needs. This would ensure that project specific scope, resourcing, implementation, and impact measurement can be handled effectively and appropriately.
 * 8) * The Inuka team meets users where they are and builds local innovations that are scalable to meet the emerging/growing needs for new audiences.
 * 9)  Confluence of product, programs, & partnerships 
 * 10) * Projects for emerging audiences and under-served communities will require the creation of last mile connection routes to users, to meet them where they are. Collaborators within the Wikimedia movement i.e. affiliates, usergroups, grantees, and others, will require extended stakeholding to create successful partnerships for these initiatives.
 * 11) * Strategic collaborations - either through programmatic activity or business partners, and depending on objectives helps us to scale in terms of scope, diversity, and reach.
 * 12)  Experiment, iterate & learn 
 * 13) * Through experiments, we propose and test hypotheses for audiences contributing and consuming information in experiences and forms that diverge from our traditional offering of a website with articles.
 * 14) * This entails a lot of learning and iterating in an uncertain and agile environment and being ready to sunset products in the event of failure and providing to the movement recommendations for our learnings.
 * 15)  Short development cycle 
 * 16) * The urgency of meeting the demands in emerging audiences and underserved communities, require our products to be developed swifty, be nimble, and reach a large number of people quickly. The Inuka team aims to have a fast turn around on experimentation, implementation and product development.
 * 17)  Multi-lingual 
 * 18) * We build products while keeping in mind compliance with universal standards of internationalization equity, and made ready for immediate or future use in all languages of the world.

Inuka Annual Planning

 * 2023-24 plans: The Inuka team's work for next fiscal is guided by the Wikimedia Foundation Annual Plan, and specifically Product & Technology department's Objectives and Key Results. The Inuka team builds for audiences that have the ability to benefit from digital information and services in a format that fits their access patterns hence see ways for the Inuka team to contribute to Future Audiences bucket. We expect to split our time between committed work and hypothesis testing for the potential proposed annual priorities.
 * Committed Work:
 * Wikistories for Wikipedia
 * Wikipedia Preview
 * Hypothesis Testing:
 * The team will focus on Future Audiences bucket KR 2.1 which states “Test a hypothesis aimed at reaching global youth audiences where they are on leading third party content platforms, to increase their awareness and engagement with Wikimedia projects as consumers and as contributors”.
 * Under this KR we've identified 2 hypothesis for further exploration and experimentation:
 * 1st hypothesis: If we offered automated, human-reviewed, visual article summaries generated from Wikipedia articles as an alternative reading experience for younger readers and have them indexed by viable search platforms (Google, Tiktok), we would be able to test whether their interactions with our content & projects would increase the number of page views.
 * 2nd hypothesis: If we offered a wikipedia subscription service through a chat-based platforms (Whatsapp, Telegram etc), that sends daily reading recommendations in the form of articles/ summaries to younger readers, we would be able to test whether this type of experience with Wikipedia content would increase the number of page views. Reading recommendations would be sent directly to a group of readers to gauge their preferences by topic, platform, time of delivery, content formats etc. The impact of this test would be measured by how readers interact with the service from the number of opt-ins, recommendation preferences, CTR and subsequent page views.
 * The team is also planning to do some research project/s to further shape the direction of the Future Audiences bucket.
 * More details to follow soon.



長期間のプロジェクト

 * Wikistories for Wikipedia lets editors create short, visual and reliable knowledge from Wikipedia for quick consumption and easy sharing. It will generate content in visual format to capture and distribute encyclopedic knowledge that is less suitable for long form articles. This new form of content contribution will take into account the constraints editors in emerging digital communities face when contributing content, and make it easier/more welcoming to contribute to knowledge successfully through mobile phones.
 * Wikistories for Commons Visually curated knowledge is an area that needs more exploration in our projects. We see an opportunity around how underrepresented knowledge transcended in diverse ways, the type of knowledge favouring representation as a visual experience. Culture, Art, Heritage, History and Language topics lend itself to this kind of visual representation, as seen in various photo essay campaigns done on Commons. This might be an opportunity to increase underrepresented knowledge in our projects. This project is still on exploration phase.
 * ウィキペディア・プレビューを使うと、ウィキペディアの記事ページをサードパーティのウェブサイト上に文脈の情報として提供します. Wikipedia Preview on partner websites would allow their readers to gain context while reading their pages and help people gain contextual knowledge from Wikipedia without necessarily clicking through to Wikipedia and learn more on Wikipedia with the option being available to read more on Wikipedia. Similar to page previews but for external sites. The code can be integrated into the site, or, if the external site uses WordPress, then they can use the WordPress plugin at https://wordpress.org/plugins/wikipedia-preview/.
 * Wikipedia for KaiOS, a Wikipedia reading app for smart feature phones. Availing Wikipedia content on 4G smart, feature phones, would grow knowledge across many parts of emerging markets, specifically India. Released in two versions, one for India and one for rest of the world. アプリを短い動画で紹介

Design research

 * Wikistories Indonesia Concept testing research gathered feedback from Indonesian editor communities on early concepts and designs for Wikistories, focusing on the experiences of potential Wikistories creators coming from the editing community
 * クリックすると作動する試作版ウィキストーリーを使った利用者対象の定性調査は、対象地ケニヤ、ナイジェリア、南アフリカの新人投稿者と投稿者になりそうな人について、コンテンツ制作者と消費者の行動分析を主題にしており、これらアフリカの対象地3ヵ国は特にウィキメディア関連の利用者行動と文脈に特徴があります.
 * インドで定性調査を実施、利用者はこれらの写真をなぜ何のために使っているか究明（PDF形式）. 私たちの調査では、手ごろな価格だったしスマートフォンの手順と同じように簡単に手に入ったから、利用者はこれらの写真を購入することにしたとわかりました. We also learned the challenges they face trying to read Wikipedia within the native mobile browser. Challenges included ability to scroll through content, text size on the screen, searching for content and lack of awareness that Wikipedia content is available in multiple languages.
 * Early adopters survey feedback In collaboration with Wikimedia Indonesia organized a series of workshops and trainings for Wikistories. These workshops took place in-person in five Indonesian cities (Yogyakarta, Bandung, Padang, Jakarta, and Denpasar) between July and October of 2022. This survey project gathered structured feedback from Indonesian Wikipedia editors who attended these workshops, all of whom were early creators of Wikistories.
 * Early adopters moderated research In order to more effectively conduct research with the Indonesian community, we worked with FloLab, a Jakarta-based UI consultant to help us with this project. Our aim was to understand the experiences of early Wikistory adopters, both creators and readers, focusing on their motivations and experiences creating and sharing stories. We also wanted to understand what motivated current and potential Wikistories readers and creators to engage with this feature.

Meet the team


フォローはこちら

 * 月間／四半期発行のウィキペディアに取材したウィキストーリー更新情報、コモンズで展開するウィキストーリー、、
 * 現在の活動状況



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