Mobile/QuarterlyReview

Mobile quarterly review (meeting scheduled for 18 March, 2013)

The following is based on the framework that E3 used to structure their quarterly review (slide deck here: https://meta.wikimedia.org/wiki/File:E3-QuarterlyReview-Jan2013.pdf, with some modifications based on lessons learned from that meeting.

Team intro and Annual Plan goals [Tomasz] [10min]

 * 1) who are we?
 * 2) Web [Browser]
 * 3) Jon, Juliusz, Arthur, Max, Michelle, Maryana, Vibha, Munaf
 * 4) Apps [iOS & Android]
 * 5) Brion, Yuvi, Shankar, Tomasz
 * 6) Partner
 * 7) Brion, Dan
 * 8) what are our targets for this fiscal year?
 * 1,000 uploaders / month
 * 1) 4 billion pages / month
 * 2) Review
 * 3) Why we split the teams
 * 4) Which user group does each team target [Use howies slide]
 * 5) How the teams work together. How they work separately.
 * 6) How we harness agile
 * 7) How we handle a geographically distribute team
 * 8) Release process [alpha,beta, stable] and in general how we move fast

Recap of Q1 (Jul.-Sept.) Arthur Richards (talk) [15 mins]

 * 1) Goals
 * 2) To facilitate contributions on mobile devices (high risk, many unknowns, big fiscal year goals, needed to
 * 3) High risk, many unknowns
 * 4) Need to better understand the landscape & tech to fully implement in mobile web/apps
 * 5) Features roadmap
 * 6) WLM app (primary focus)
 * 7) Improvements to mobile web in beta
 * 8) Improved navigation UI
 * 9) Impact
 * 10) First mobile photo uploads via WLM app
 * 11) Didn't have enough QA in place to catch device specific bugs + PhoneGap framework very difficult to debug
 * 12) Widespread usage, facilitated record-breaking photo competition -
 * 13) Proved it was possible, upload-related plumbing to be reused in mobile apps + web
 * 14) Most important milestones achieved for the quarter Wikimedia_Engineering/2012-13_Goals

Recap of Q2 (Oct.-Dec.) Arthur Richards (talk) [15 mins]

 * 1) Goals
 * 2) To facilitate contributions on mobile devices
 * 3) Increasing readership
 * 4) Improving internal infrastructure
 * 5) Features roadmap
 * 6) New mobile nav/chrome pushed to stable for mobile web
 * 7) 'Read in other languages'
 * 8) Experimental contributory features
 * 9) photo upload
 * 10) article editing
 * 11) watchlists
 * 12) log in
 * 13) account creation
 * 14) UI improvements
 * 15) cleanup templates
 * 16) tables
 * 17) random article
 * 18) Geodata (experimental deployment to enwp)
 * 19) Added ultra-experimental 'alpha' for mobile web
 * 20) Impact
 * 21)  303 mobile edits and 75 unique mobile editors on English Wikipedia in Q2. Feel free to use this handy monthly edit chart here. I'll be updating with full Feb. numbers next week :) Maryana (WMF) (talk)
 * 22) much plumbing added for upcoming features
 * 23) some milestones met for internal infra goals Wikimedia_Engineering/2012-13_Goals
 * 24) we have not given this as much attention as contributory features
 * 25) there have been major stumbling blocks with Solr/OSM integration
 * 26) milestones met for contribution goals Wikimedia_Engineering/2012-13_Goals
 * 1) milestones met for contribution goals Wikimedia_Engineering/2012-13_Goals

Goals

 * 1k unique uploaders per month on Wikimedia projects

In production

 * Watchlist (view and add/remove items): used as a hook to draw in both new and experienced editors into the account creation/login funnel


 * Login/account creation: enabling users to log in and use contributory features


 * Login/signup hooks: driving more people into the account creation/login funnel by showing login/signup calls to action from contributory features for logged out users


 * Add image to lead section of article: one-step process for uploading to Commons and inserting thumbnail image into article


 * Donate image to Commons: uploading image to Commons from user's Uploads page


 * Uploads view: view of recent Commons uploads and mobile-friendly file pages


 * Nearby view with upload CTA: view of nearby articles, with upload call to action on those that are lacking images


 * iOS and Android Commons apps: apps that allow power users to upload multiple photos, add categories/custom titles, and share their files to Commons

Impact

 * Watchlist, login, account creation
 * X new accounts created via watchlist star, lead image signup CTA, and Uploads signup CTA this quarter


 * Lead image uploads
 * X images added to articles (not including Nearby)
 * X unique users using this feature (not including Nearby)
 * examples of articles that have been improved by this feature


 * Donate image to Commons
 * X images donated
 * X unique users using this feature
 * examples of images donated by this feature


 * Nearby
 * X images added via Nearby
 * X unique users using this feature
 * examples of articles that have been improved by this feature


 * Total uploads/uploaders
 * some graphs of upload feature usage by user type (e.g., new/existing users)
 * conversion funnel from anon -> registered user -> upload attempt -> uploader
 * qualitative assessment of uploads: what kinds of files did we get?



Successes/challenges

 * Collaboration with other teams: E3, Analytics, Fundraising, QA – success!

To be discovered!

Asks [Tomasz] [5min]
Do we have what we need to meet our goals for Q4? What resources do we need to help us meet those goals?


 * 1) Video tech at the office is moving at a glacial pace
 * 2) Dedicated site reliability engineer
 * 3) Buisness analyst
 * 4) Better recruiting
 * 5) Better testing env. Espeically for performance testing
 * 6) Michelle -> Fulltime QA
 * 7) Analytics [3 big points]

--- Notes:
 * Quick recap of Q1/2, focus on recap of Q3, plans for Q4
 * Do we do WIkiVoyage, account less, etc
 * How do we get those upload numbers? [Erik]
 * If we get the app going, do we run central notice campaign
 * advertise the watchlist on the desktop for mobile
 * what are our levers for orders of magnitude growth
 * tablet based support

For any "asks" that you have (resourcing, guidance, etc.), it's helpful to explicitly say who it's directed at. For example, "We would like to hire an engineer to do X, and we will discuss this with Erik through the Annual Planning process", "We would like you (Sue) to affirm how much flexibility we have in our targets for the next year", etc. So it doesn't turn into a Santa Claus wishlist (because there is no Santa Claus ;-).

Erik