Wikimedia Mobile engineering/Personas

The following is a list of personas that are relevant to mobile features development.

Rita

 * Professor in Sao Paulo: Speaks English and Portuguese
 * Accesses the mobile site sporadically, via a Google search
 * Doesn't distinguish between Google and Wikipedia – it's all "the Internet"
 * Only spends a minute or two to find what she's looking for; rarely scrolls past the lead
 * Values ease, speed, and a user-friendly interface

Mark

 * Accountant in London: Only speaks English


 * Accesses the site directly via an app while commuting
 * May spend the whole commute reading articles or clicking around on links
 * Loves reading Wikipedia but doesn't consider himself to be an expert in anything, so not interested in contributing
 * Values an immersive reading experience without clutter or interruption

Albert

 * Office worker in Phoenix: Only speaks English


 * Passionate hobbyist; accesses Wikipedia via search for information on his favorite hobbies/projects
 * Regularly participates in discussion and shares content in online communities like Reddit and Facebook
 * Would like to create and improve Wikipedia articles about hobbies he has expertise in, but not sure how or where to start
 * Saving, sharing, and providing feedback appeal to him

Yasmin

 * College student in Cairo: Speaks and reads English and Arabic


 * Mainly reads and edits English Wikipedia because of higher visibility and ease of keyboard input
 * Has some experience editing wikis and feels comfortable fixing the occasional mistake or typo on the desktop site
 * Has an account but is primarily a reader, uses Wikipedia as a reference tool in school
 * Would be interested in fast, easy ways to contribute, like tagging and patrolling, via mobile

Marie

 * Museum curator in Toronto: Speaks and reads English, French, and Spanish


 * Frequently reads Wikipedia and likes to compare different language versions
 * Wants to photograph objects in her museum and add to Wikipedia
 * Recently created an account and wrote her first article on English Wikipedia
 * Wants to monitor editing activity on her article and address issues raised by other editors
 * Wants to share her work on articles with colleagues who are experts in the topic

Arjun

 * High school student in Bangalore: Speaks Kannada, Hindi and English, reads and writes primarily in English


 * Aware of Kannada and Hindi Wikipedia but prefers to edit and read the larger, more popular English project
 * Has been editing English Wikipedia for several years
 * Loves the freedom to do what he wants on the site and does a little bit of everything
 * Edits the desktop site on his laptop and on his phone
 * Would like more flexibility/ease to do some of his most vital activities on mobile, like patrolling and responding to discussions