Analytics/Pageviews/Mobile

The purpose of this page is to gather all the different documents, discussions and ideas related to Mobile Analytics and to define a list with the *most* important metrics. Please feel free to add any missing data, this document is almost certain to be incomplete.

Mobile Page Views
Phil Chang is the point of contact for this reporting.

First Priority -- A breakdown of mobile page views from more sources than currently being tracked in Erik Z's report. The most meaningful breakdown:
 * Total mobile page views, per Wikipedia, subdivided into 8 raw numbers:
 * 1) Mobile website (3 numbers)
 * 2) Smartphone
 * 3) From browser
 * 4) Apps using Safari WebKit screenscraping
 * 5) WAP
 * 6) Official apps (2 numbers currently)
 * 7) Official iOS
 * 8) Official Android
 * 9) Desktop site page views from mobile device (1 number)
 * 10) API (2 numbers)
 * 11) MediaWiki API
 * 12) Mobile Frontend API (eventually part of MW API), does not include screen scraping of mobile site

Notes on the above:
 * Page views on zero.wikipedia.org should be included in mobile frontend
 * Official WindowsMobile and Java apps will be added in Q2 2012; Reporting should be flexible to include that
 * 1+2+3 should be the total number of mobile page views that we communicate and rally behind as an organization
 * 4 may take add'l time to analyze and convert into page views; this should not delay the urgency of getting 1+2+3
 * We'd ultimately like to see this analysis in the same way as stats.wikimedia; until then, would like to see the data monthly in whatever friendly format can be done

Second priority - Page Views by country
 * Goal: Report of mobile page views by country on a monthly basis; similar to the overall page view by country report, but also in a way we can see month-to-month trend
 * The aggregate page view number should equal the total outlined in "first priority" above
 * Would like to put on the roadmap that we can get the same subdivided breakdown outlined in "first priority" on per country basis
 * Status: Nimish will be running ad hoc reporting for mobile page views by country on monthly basis beginning Feb 2012; need to transition this to the analytics team and work towards automation

Third priority - Trending articles by country
 * Fort each of countries in "second priority", would like a report of top 50 articles with the most page views over a 30-day period
 * The page views on which the ranking is based do not necessarily have to be restricted to mobile page views -- hence, this is not a mobile analysis per se, but its application will be mostly in mobile
 * Once developed this data will be put into an RSS feed (Max will develop) that can be integrated into mobile portals

Operator Partners

 * Free/Zero Access
 * Referral traffic from RSS / Links

Content Partner Referrals

 * Examples
 * TripAdvisor
 * Sony Ericcson
 * Asus
 * iTV

Device Manufacturers

 * How to add an identifier to track device manufacturers? API:Quick start guide
 * Examples
 * iPhone
 * Blackberry

Mobile Unique Visitors

 * To reach 1 billion
 * Challenge
 * SMS / USSD / IVR