Account creation user experience/Benefits of signing up



We need copy and icons that give three compelling benefits for signing up, as part of A/B tests to improve the account creation user experience. We'll focus on the English Wikipedia to go along with the initial tests, but benefits should be largely universal to Wikimedia wikis.

Style requirements

 * Keep it short: Please keep the description of each item to 180 characters or less so that it fits in our design grid and is easily digestible.


 * Titles should stand on their own if necessary: Make the title of each benefit (i.e. the section header here) compelling and understandable on its own. When someone scans the list of items but doesn't read the details, the name of each benefit should draw them in.

H2 headings
Form column: Joining Wikipedia is free.
 * does not repeat the page title of "Create account"
 * reinforces that the account creation is on Wikipedia

Benefits column: Why create an account?

Create articles
After signing up, you'll be able to help Wikipedia grow by starting new encyclopedia articles.

Add photos & video
Register an account and you can upload your freely-licensed images and other media.

Become a part of the Wikipedia community
Logging in means all your contributions are attributed to your username, and lets you connect with other Wikipedia contributors.

Alternative ideas

 * 1) Test a larger list
 * 2) Test alternate content (see old revision for ideas)
 * 3) Add a "Learn more" link below the list, which goes to Wikipedia:Why create an account?
 * 4) Replace the benefits with a quote from Jimmy about our mission and text about our grand vision as a project.
 * 5) Replace benefits with a user story video and large quote.
 * 6) Replace benefits with some sort of real-time feed visualization of edit activity to exhibit the vitality of the site.