Inuka team/he

הקדמה
מיליוני בני אדם בשווקים המתעוררים לומדים לראשונה להכיר את המרחב המקוון. חשוב שהמיזמים שלנו יקבלו את פני הקוראים החדשים בגישה שמתאימה לאיך שהם צורכים מידע באינטרנט.

צוות "אינוקה" מבית קרן ויקימדיה (בשמו הקודם "צוות הקוראים החדשים") הוקם ביולי 2019 כחלק ממחלקת המוצרים. משימת הצוות היא להפיץ חוויות מושכות לב עבור קוראים בשווקים המתעוררים, כדי להגביר ולחזק את ויקיפדיה באזורים בהם השימוש באינטרנט גובר בקצב מהיר.



משמעות השם אינוקה
"אינוקה" בשפת סווהילי פירושו "לקום". משימת הצוות שלנו היא להעלות את הרלוונטיות של התכנים בוויקיפדיה ובשאר מיזמי ויקימדיה עבור קוראים הנמצאים בשווקים המתעוררים, אותם קוראים שעדיין לא נחשפו לתכנים אלה. בחרנו להשתמש בשם משפה שמדוברת בחלק מהשווקים המתעוררים באפריקה, כדי להזכיר לעצמנו מי הקהל שאליו אנחנו שואפים להגיע. זוהי שאיפתנו וכך אנחנו זוכרים שכל מה שאנחנו עושים אמור לקרב אותנו למטרה, שהיא יותר קוראים בעוד ועוד חלקים של העולם.

Mission

 * Deliver compelling experiences and raise the relevance of Wikipedia and other Wikimedia project content to readers (and contributors) in emerging markets, and driving increased adoption and retention..

 מטרות הצוות

כאשר אנחנו מתכננים מוצרים עבור בני אדם בשווקים המתעוררים הצוות שלנו:


 * בונה קודם כל עבור שימוש באמצעי מיחשוב ניידים (מובּייל).
 * Explore new form factors
 * Short term
 * Multi-lingual
 * Global
 * Diverse
 * Emerging Markets centric
 * Content Enablers
 * Meet users where they are

Inuka team projects

 * Wikistories for Wikipedia lets editors create short, visual and reliable knowledge from Wikipedia for quick consumption and easy sharing. It will generate content in visual format to capture and distribute encyclopedic knowledge that is less suitable for long form articles. This new form of content contribution will take into account the constraints editors in emerging digital communities face when contributing content, and make it easier/more welcoming to contribute to knowledge successfully through mobile phones.
 * Wikistories for Commons Visually curated knowledge is an area that needs more exploration in our projects. We see an opportunity around how underrepresented knowledge transcended in diverse ways, the type of knowledge favouring representation as a visual experience. Culture, Art, Heritage, History and Language topics lend itself to this kind of visual representation, as seen in various photo essay campaigns done on Commons. This might be an opportunity to increase underrepresented knowledge in our projects. This project is still on exploration phase.
 * Wikipedia Preview allows Wikipedia content to be available as contextual information on 3rd party websites. Wikipedia Preview on partner websites would allow their readers to gain context while reading their pages and help people gain contextual knowledge from Wikipedia without necessarily clicking through to Wikipedia and learn more on Wikipedia with the option being available to read more on Wikipedia. Similar to page previews but for external sites. The code can be integrated into the site, or, if the external site uses WordPress, then they can use the WordPress plugin at https://wordpress.org/plugins/wikipedia-preview/.
 * Wikipedia for KaiOS, a Wikipedia reading app for smart feature phones. Availing Wikipedia content on 4G smart, feature phones, would grow knowledge across many parts of emerging markets, specifically India. Released in two versions, one for India and one for rest of the world. Short video of the app.

Design research

 * Wikistories Indonesia Concept testing research gathered feedback from Indonesian editor communities on early concepts and designs for Wikistories, focusing on the experiences of potential Wikistories creators coming from the editing community
 * Wikistories Africa Concept testing user research in Kenya, Nigeria and South Africa with new/potential contributors investigated the behavior of content creators and consumers in three African countries with distinct user behaviors and context especially relating to Wikimedia.
 * Understanding KAIOS users in India research to understand why and how these users use these phones. We learnt that users chose to purchase these phones because they're affordable and allow access to apps like smartphones do. We also learned the challenges they face trying to read Wikipedia within the native mobile browser. Challenges included ability to scroll through content, text size on the screen, searching for content and lack of awareness that Wikipedia content is available in multiple languages.
 * Early adopters survey feedback In collaboration with Wikimedia Indonesia organized a series of workshops and trainings for Wikistories. These workshops took place in-person in five Indonesian cities (Yogyakarta, Bandung, Padang, Jakarta, and Denpasar) between July and October of 2022. This survey project gathered structured feedback from Indonesian Wikipedia editors who attended these workshops, all of whom were early creators of Wikistories.
 * Early adopters moderated research In order to more effectively conduct research with the Indonesian community, we worked with FloLab, a Jakarta-based UI consultant to help us with this project. Our aim was to understand the experiences of early Wikistory adopters, both creators and readers, focusing on their motivations and experiences creating and sharing stories. We also wanted to understand what motivated current and potential Wikistories readers and creators to engage with this feature.

Follow our work

 * Monthly/quarterly updates Wikistories for Wikipedia, Wikistories for Commons ,  , and
 * What we are doing currently