Wikipedia.org add mobile app badges

The what
The Discovery team would like to add links to the Wikipedia app to the bottom of the wikipedia.org portal page. This would provide an introduction to the mobile apps for visitors - furthering the sharing in the sum of all knowledge for those who are interested in, or prefer, using the platform-native mobile apps. It's a question that makes sense to the portal team, but we want to ask the communities for feedback and suggestions.

The why

 * The Mobile Apps teams have created two elegant, informative and intuitive applications that can be downloaded from the Google Play for Android or the Apple iTunes store for iOS.
 * These apps are designed to encourage users to dive deeper into any particular subject, to look up random facts or to conduct in-depth research.
 * Both apps rank in the top 50 apps in the Reference category for both Android and iOS. Each are concisely met with favorable reviews.
 * The apps include features that extend the portals idea of discovery, such as the iOS version's "Explore" feature.
 * Not many Wikipedia editors and readers know about the apps that are free to download for Android or iOS mobile devices.
 * The WMF would like to provide an non-intrusive method of discovery for the apps - unlike other solutions of banners, popups, etc.
 * Other organizations (Firefox, Duolingo) utilize their central landing pages/portals to provide information and links to their mobile offerings.

The who
The people that will most benefit from this addition are readers of Wikipedia, particularly those visiting the WIkipeida.org portal from a mobile device. We know many are visiting from mobile devices (about xxx, per day) and would like to offer them an alternative way of accessing Wikipedia.

The how

 * The badges will link directly to the free Wikipedia apps that are available for Android or iOS devices.
 * The badges are not vendor-specific (Apple, Google), but are designed to follow the astethic of the Wikipedia.org portal.
 * Design mockups are available in Phabricator.
 * The badges will be shown only to those visitors to the portal that are using mobile devices.
 * The badges will appear at the bottom of the page, below all existing portal content.
 * The displayed badges will be specific to the type of mobile device:
 * the Android app download badge will only display on Android mobile devices.
 * the iOS app download badge will only display on iOS mobile devices.


 * The download app links will use a specific URL that will be for counting how many downloads of the apps were initiated from the portal page.

What's next

 * We'd like interested community members to provide feedback on adding Wikipedia branded app badge image and a free download link on the wikipedia.org portal page.
 * The Discovery team will run a test to find out there is interest in downloading the free apps from the portal page.
 * Phabricator tracking:
 * Epic
 * Community chat task
 * Mocks