Analytics/Epics/Metric Definition Standardization

= Goals =

We need to standardize the metrics used across the organization for a variety of purposes. Ultimately we should expose these metrics through a schema but right now, we'll focus on basic metrics.

It is expected that this is a joint project between Research and Data and Development.

= Reader Metrics =

Reach

 * Daily Active Users/Daily Unique Users
 * Web
 * Mobile
 * Both Web/Mobile (de-duped)


 * Monthly Active Users/Monthly Uniques
 * Web
 * Mobile
 * Both Web/Mobile (de-duped)

Engagement

 * Page Views
 * Web
 * Mobile
 * Wikipedia Zero (is this different from Mobile?)


 * Sessions
 * Number of Sessions
 * Session Length
 * Mobile
 * Desktop


 * Time Spent (# Sessions * Session Length)

Retention

 * 1,3,7,14,30,60,90,360 days day retention
 * Mobile
 * Web

Fundraising

 * Number of Donations
 * Mobile
 * Web


 * Average Donation
 * Mobile
 * Web


 * Average Donation
 * Average Donation/User
 * Total Donations

= Editor Metrics =

An extensive treatment of these metrics is in this Epic.

= Users =

= Prioritized Use Cases =


 * 1) As a Manager,
 * 2) As a Developer,
 * 3) As an Operator,

= Implementation Details =

We'll need to work very closely with Erik Zachte on this as he currently has the documentation on what we are doing now.

It's been proposed that Research & Data own the Editor metrics and Development own the Reader metrics.