Inuka team/de

Einführung
In Schwellenländern gehen Millionen Menschen zum ersten Mal online. Es ist zwingend erforderlich, dass unsere Projekte neue Leser mit einem Zugang zu Wissen unterstützen und willkommen heißen, der ihren Internet-Lesegewohnheiten entspricht.

Das Inuka-Team (früher Neuleserprodukte-Team) der Wikimediastiftung wurde im Juli 2019 als Teil der Produktabteilung gebildet. Die Aufgabe des Teams ist es, Wikipedialesern in Schwellenländern überzeugende Erfahrungen zu liefern, wodurch eine verstärkte Akzeptanz und dauerhafte Nutzung von Wikipedia in Gegenden vorangetrieben wird, wo die Internetnutzung schnell wächst.

Warum der Name Inuka?
Inuka ist Kisuaheli und bedeutet „aufgehen“. Auftrag unseres Teams ist es, die Relevanz der Inhalte von Wikipedia und anderer Wikimedia-Projekte für Leser in Schwellenländern anzuheben, die seither keinen Zugang dazu haben. Wir haben uns entschieden, einen Namen aus einer Sprache zu verwenden, die in einem Teil der Schwellenländer gesprochen wird, in Afrika, um uns das Publikum im Bewusstsein zu behalten, das wir mit unserer Produktauswahl ansprechen wollen. Er ist anspruchsvoll und erinnert das Team, dass alles, was wir entwickeln und implementieren, dem Zweck dient, die weltweite Leserschaft zu vergrößern.

Grundprinzipien des Teams
Beim Gestalten und Entwickeln von Produkten für Menschen in Schwellenländern wird das Team:


 * für mobile-first-Erfahrungen entwickeln
 * neue Formfaktoren erkunden

Vierteljährliche Highlights
Q3 2021/2022

Wikistories


 * Finalised all user research report findings from 4 countries; Wikistories Africa Research (Nigeria, Kenya, South Africa), Wikistories Indonesia Concept Testing
 * Worked on having Wikistories instrumentation and evaluation.
 * Finished beta scope;  search, edit text, discovery, publish.
 * Got community buy in for Wikistories to be tested on Indonesian Wiki
 * Recruited a product ambassador to help in planning for the community based project campaign, keep community updated about Wikistories, and support GLAM in planning the Professional development event in Indonesia and translations
 * Wikimedia Indonesia confirmed their involvement for the GLAM professional development event in Indonesia.
 * Trained GLAM Oceania Partners on copyright and Commons uploads


 * Currently on active maintenance

Q2 2021/2022

Wikistories


 * Refined Wikistories visual prototype features using research feedback in Africa and Asia to shape additional design iterations
 * Completed research with existing contributors in Indonesia (96 participants)
 * Completed generative research in 3 countries in Africa;Kenya, Nigeria, South Africa with new contributors and readers (15 participants)
 * Conducted focused group discussion with at least 4 members of commons community members


 * Released Wikipedia Preview plugin in the Gutenberg editor feature. https://wordpress.org/plugins/wikipedia-preview/

Q1 2021/2022

Wikistories


 * At the beginning of the 2021/2022 fiscal year, the team explored concepts focused on visual content formats. The concepts explored, together with communities, the potential for contributing content, primarily over mobile, to create visual narratives.
 * Completed Wikistories early prototype planning & prototype creation; designing and delivering video prototypes in two languages, with two paths to create stories - on Wikipedia and Commons.
 * Selected 1 community; Indonesian to conduct research with existing contributors. The goal was to gather feedback from Indonesian editor communities on early concepts and designs for Wikistories, focusing on the experiences of potential Wikistory creators coming from the editing community
 * Selected 3 African countries; Kenya, Nigeria, South Africa to conduct research with new contributors and readers to understand behavior of content creators and consumers  with distinct user behaviors and context especially relating to Wikipedia.

Q4 2020/2021


 * Content engagement experience based on showing readers top read content in their country increased engagement with content by 15% overall.


 * Released the first version of a plugin on WordPress to make it simpler for websites who use it as their content management system (CMS) to integrate the feature.

Q3 2020/2021


 * Release version 1.6.0 to the KaiStore that introduced the ability to share an article URL, migration to our new analytics service and improved localization.
 * Launched a content engagement experience in Nigeria, Tanzania, Uganda and Pakistan, showing readers top read Wikipedia content in their country on the app homepage.


 * Received feedback from websites on Wikipedia Preview and how it works as well as guidance on how to integrate it on their websites.
 * Received requests to create a WordPress plugin since majority of the websites we were talking to about the feature use WordPress it as their content management system.

2. Geschäftsjahresquartal 2020 / 2021


 * Die Wikipedia-App für KaiOS im KaiStore für Nutzer weltweit, wo KaiOS-Phones verwendet werden, freigeben
 * Eine Nutzbarkeitsstudie in Indien durchführen, wo wir die Herausforderungen kennengelernt haben, mit denen sich Nutzer in der App konfrontiert sehen. Die Hauptbereiche für Verbesserungen lagen bei der Sucherfahrung, bei der Vereinfachung des Einarbeitungsprozeses und bei der Vereinfachung der Funktion, Textgrößen zu verändern.
 * 1,6 Mio. Apps sind bis Ende des 2. Quartals heruntergeladen worden


 * Webseiten können jetzt Wikipedia-Vorschau nach folgender GitHub-Anleitung integrieren: https://github.com/wikimedia/wikipedia-preview

Bildung


 * Designforschung mit Bildungsfachleuten aus öffentlichen Verwaltungen, internationalen NGOs und Schulungstechnik-Unternehmen gestartet

1. Geschäftsjahresquartal 2020 / 2021


 * Erste Version der Wikipedia-App für KaiOS-Nutzer in Indien mit mit JioPhones freigegeben
 * Unterstützung von RTL-Sprachen eingeführt
 * Einarbeitungskopie aktualisiert
 * Bildergalerie verbessert
 * Leistungs- und Sicherheitsverbesserungen


 * Created a demo site to demonstrate how Wikipedia Preview (WP) works. The site shows how Wikipedia Preview works in multiple languages, both LTR and RTL. This experience is best seen on a mobile phone.
 * Updated the Wikipedia Preview design style to improve how the Wikipedia logo and icons are displayed

Education


 * Framing what research we can carry out with educators, teachers and parents to identify product interventions.

Q4 2019/2020


 * Introduced a feature where when KaiOS users in India want to select their preferred language, regional languages are shown first on the list https://phabricator.wikimedia.org/T247255
 * Fixes to support how the app works on Jiophone 2 which has a qwerty keyboard rather than a candybar keyboard https://phabricator.wikimedia.org/T248285 https://phabricator.wikimedia.org/T248443 https://phabricator.wikimedia.org/T250642
 * Allow users to provide feedback from within the app https://phabricator.wikimedia.org/T236317


 * User testing on how users would discover that Wikipedia Preview is available on a website
 * Began framing what the Wikipedia Preview experience would look like on mobile phones https://phabricator.wikimedia.org/T250796

2020/2021 plans
The past year was focused on building the Inuka team with a designer, two engineers and a technical program manager onboarded in the third quarter. The team also spent time identifying potential opportunities and focused work on the development of the beta version of the Wikipedia app for KaiOS.

In the 2020/2021 fiscal year, the team's priorities are:


 * To launch the beta version of the Wikipedia for KaiOS app. You can follow the progress of work on KaiOS on phabricator with the tag #kaios-wikipedia-app
 * To extend Wikipedia access to 3rd party sites through the development and piloting of Wikipedia Preview which shows previews of Wikipedia content
 * Work with communities to understand how we can serve readers in emerging markets better
 * Explore what contributions the team can make to Education based on the impacts of covid on the education sector

2019/2020 plans
In the 2019/2020 fiscal year, the team's priority is to add new form factors and localized content to substantially extend product experiences in order to grow readership worldwide.

The team plans to do this in the following ways:


 * 1) Design a custom Wikipedia app experience for smart feature phones
 * 2) Partner with communities to make the mobile web main page more useful to readers in Emerging Markets through new tools
 * 3) Extend Wikipedia experiences to external products

Initiative 1: Design a custom Wikipedia app for smart feature phones
Smart feature phones are reported to be in 100 million devices around the world. Based on the KaiOS platform, smart feature phones allow users to experience mobile apps in a similar fashion to apps on Android/iOS.

The experience of users on the Wikipedia mobile web is challenging because of the form factor of a feature phone with a none-touch screen. The team will build an experience to allow readers to easily access written knowledge in a form that fits the device.

Initiative 2: Make the mobile web main page more useful
The mobile web main page in many smaller wiki communities hardly changes as it requires substantive effort from community members to keep it up to date on a daily basis. The main page could be a great channel for readers to discover content that is useful and meaningful to them. The team will explore features that make it possible to increase the relevance of content for readers on the main page.

Initiative 3: Extend Wikipedia experiences to external products
The team will explore and experiment with making it possible to read and interact with Wikipedia content outside of Wikipedia.