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The purpose of the Growth team is to find ways to attract and retain Wikipedia editors. The team launched on April 16, 2012 as the "Editor Engagement Experiments" team, and in 2013 changed its name to more clearly reflect its goal (rather than our methodology).

Team[edit | edit source]

Status[edit | edit source]


In March, the Growth team primarily focused on bug fixing, design enhancements, and refactoring of the GettingStarted and GuidedTour extensions, which were recently launched on 30 Wikipedias. We updated icons and button styles, rewrote the interface copy, and refactored the interface to be more usable in non-English languages. We also began work on a significant refactor of the GuidedTour API, in order to support interactive tours that are non-linear. Non-linear tours will not depend on a page load to run, which will enable better support for tours in VisualEditor, among other things. Last but not least, we made progress on measuring the impact of GettingStarted across all wikis where it is deployed, with results for the first 30 days of editor activity expected in early April.

Our work[edit | edit source]

If you're interested in what we're currently working on, please review our 2013-14 Goals and the list of projects below, which are broken down by which area of the user lifecycle they address.

Acquisition of new users:

Activation & Retention of new users:

Reactivation of existing users:

See also[edit | edit source]