Growth

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The purpose of the Growth team is to find ways to attract and retain Wikipedia editors. The team launched on April 16, 2012 as the "Editor Engagement Experiments" team, and in 2013 changed its name to more clearly reflect its goal (rather than our methodology).

Team[edit | edit source]

Status[edit | edit source]

2014-08-monthly:

In August, the Growth team vetted CirrusSearch as back-end for personalized suggestions and prepared its first A/B test of the new task recommendations system. This test will deliver recommendations to a random sample of newly-registered users on 12 Wikipedias: English, French, German, Spanish, Italian, Hebrew, Persian, Russian, Ukrainian, Swedish, and Chinese. Several Growth team members also attended Wikimania 2014 in London. At Wikimania, the team shared presentations on its work and conducted usability tests of the recommendations system. Last but not least, design work began on the third major iteration of the team's anonymous editor acquisition project.

Our work[edit | edit source]

If you're interested in what we're currently working on, please review our 2013-14 Goals and the list of projects below, which are broken down by which area of the user lifecycle they address.

Acquisition of new users:

Activation & Retention of new users:

Reactivation of existing users:

What we do[edit | edit source]

Growth is just what it sounds like. This team's job is to expand the Wikipedia editor community. The team’s yearly target is a number of new editors, rather than particular features. Learn more about our 2013-14 goals and plans and check out the list of projects below too.

Our work officially started in April 2012. For about our first year, we were known as "Editor Engagement Experiments" or "e3". See announcement and coverage in The Signpost. We decided this name was too long-winded and confusing. It also focuses on our method of working, as opposed to our goal.

List of projects[edit | edit source]

Core features that other WMF teams are building, like Flow and notifications, lay the groundwork for a healthy community that includes many new editors. The Growth team builds on this by giving people a compelling reason to join our wikis, and showing them how to make their first contributions to the encyclopedia. Together, they work in concert (along with mobile, multimedia improvements, VisualEditor, and more) to provide a modern, cohesive experience for Wikipedia editors.

  1. YesY Done: Testing new user warnings to improve their effectiveness at communicating to editors
  2. YesY Done: Necromancy -- emailing lapsed editors and asking them to return
  3. YesY Done: Timestamp position modification -- testing whether a visible, linked, human readable timestamp improves edits on articles
  4. YesY Done: Editor milestones -- thanking editors here on English Wikipedia that have made their first 1,000 edits to articles
  5. YesY Done: Post-edit feedback -- testing whether various feedback mechanisms improve editor activity
  6. YesY Done: Community Portal redesign -- testing various redesigns to the Community Portal that will make it a more useful space for editors
  7. YesY Done: Redesigning account creation and login -- simple changes to improve and streamline the account creation and login process
  8. YesY Done: Onboarding new Wikipedians -- onboarding, a term borrowed from human resources parlance, means to introduce brand new contributors to Wikipedia and show them how to edit. See also: Wikipedia:GettingStarted
  9. YesY Done: Guided tours -- providing tooltip-like tours of the Wikipedia experience, see also Help:Guided tours
  10. In progress In progress Anonymous editor acquisition -- discerning who anonymous (IP) editors are, and how we can entice more of them to register
  11. In progress In progress Task suggestions for enticing new and existing contributors back to Wikipedia to help improve the encyclopedia
  12. Planned: Article creation incl. work on Drafts -- thousands of new Wikipedians join with the goal of starting a new article. Let's fix the process for doing so.

Where do I go if I have comments, ideas, or further questions?[edit | edit source]

We want to hear what you think! The best places to ask are (in rough order):

  1. The associated Talk page here. If you think a feature might be new, then be sure to check the village pumps, where we post announcements about new deployments.
  2. Join the public mailing list about editor engagement. We are active there.
  3. In IRC at #wikimedia-growthconnect, especially for the more technically minded among you.

See also[edit | edit source]