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The purpose of the Growth team is to find ways to attract and retain Wikipedia editors. The team launched on April 16, 2012 as the "Editor Engagement Experiments" team, and in 2013 changed its name to more clearly reflect its goal (rather than our methodology).

Team[edit | edit source]

Status[edit | edit source]


In June, the Growth team completed analysis of its first round of A/B testing of signup invitations for anonymous editors on English, French, German, and Italian Wikipedias. Based on these results, the team prepared a second version to be A/B tested. Additionally, the team released a major refactor of the GuidedTour extension's API, as well as design enhancements like animations, a new CSS-based way of drawing guider elements, updated button styles, and more. The team also launched GuidedTours on three new Wikipedias: Arabic, Norwegian, and Bengali.

Our work[edit | edit source]

If you're interested in what we're currently working on, please review our 2013-14 Goals and the list of projects below, which are broken down by which area of the user lifecycle they address.

Acquisition of new users:

Activation & Retention of new users:

Reactivation of existing users:

See also[edit | edit source]